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The Media Exchange Services

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Overview of TME service

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The Media Exchange Services

  1. 1. MediaExchange Presentation February 2010 Registration and Badging Social Media Programmes Market Research A presentation by Nick Ratcliffe
  2. 2. Who are we?... <ul><li>The Company </li></ul><ul><ul><li>Privately Owned </li></ul></ul><ul><ul><ul><li>Alan Searles, founder and owner Operations Director </li></ul></ul></ul><ul><ul><ul><li>Nick Ratcliffe, owner and Commercial Director </li></ul></ul></ul><ul><ul><li>Established in 1988 (acquired Media Matters) </li></ul></ul><ul><ul><li>Based in London and Dubai </li></ul></ul><ul><ul><li>New office opening in Vietnam </li></ul></ul>
  3. 3. What we do... <ul><li>Stand alone event solutions </li></ul><ul><ul><li>Registration and Badging </li></ul></ul><ul><ul><li>Research </li></ul></ul><ul><ul><li>Social media </li></ul></ul><ul><ul><li>Integrated event solutions combining </li></ul></ul><ul><ul><ul><li>Social media with registration & research </li></ul></ul></ul>
  4. 4. Who we have done it for... IIR Exhibitions, DMG World Media, Streamline Communications, OmanExpo, EMAP, Brintex, Nexus, ITE, Spearhead, Arc Group, Winchester Group, IBC, BGLA, Business Intelligence, Dabbagh Information Technology, IML, Miller Freeman, Reed Exhibitions, Resources Exhibitions, Single Market Events, Turret RAI, Macmillan, PenWell Exhibitions, Messe Frankfurt, Deutsche Messe, Tarsus, Informa, UKTI.
  5. 5. Where we have done it... <ul><ul><li>Europe </li></ul></ul><ul><li>Belgium France Germany Greece Italy Monaco The Netherlands UK </li></ul><ul><ul><li>Eastern Europe </li></ul></ul><ul><li>Azerbaijan Czech Republic Kazakhstan Poland Russia Uzbekistan </li></ul><ul><ul><li>Africa & Middle East </li></ul></ul><ul><li>Angola Bahrain Qatar (Doha) UAE (Abu Dhabi, Dubai) Equatorial Guinea Egypt Morocco Nigeria Saudi Arabia South Africa </li></ul><ul><ul><li>Other Countries </li></ul></ul><ul><li>Bali Brazil China Malaysia North America Singapore Thailand  </li></ul>
  6. 6. Pre Show Integrated Event Solutions <ul><li>Event Definition </li></ul><ul><ul><li>Define the objectives </li></ul></ul><ul><ul><ul><li>Event production plan </li></ul></ul></ul><ul><ul><li>Complement your internal processes </li></ul></ul><ul><ul><ul><li>Social media requirement </li></ul></ul></ul><ul><ul><li>Linking to </li></ul></ul><ul><ul><ul><li>Registration & syndication of information </li></ul></ul></ul>
  7. 7. Pre Show Integrated Event Solutions <ul><ul><li>Market Research </li></ul></ul><ul><ul><ul><li>Define reports that are needed pre and post show </li></ul></ul></ul><ul><ul><li>Sales Support Material </li></ul></ul><ul><ul><ul><li>Helping the sales team to maximise the opportunity </li></ul></ul></ul><ul><ul><li>Report Templates </li></ul></ul><ul><ul><ul><li>Helping management with built in KPI’s </li></ul></ul></ul>
  8. 8. Pre Show Integrated Event Solutions <ul><ul><li>Data Services </li></ul></ul><ul><ul><ul><li>Manipulation and cleansing </li></ul></ul></ul><ul><ul><li>Registration Set-Up </li></ul></ul><ul><ul><ul><li>Making sure you collect the most relevant information for your needs </li></ul></ul></ul><ul><ul><li>Pre-Arranged Meeting Programme </li></ul></ul><ul><ul><ul><li>To optimise the event for the exhibitor </li></ul></ul></ul>
  9. 9. Pre Show Integrated Event Solutions <ul><ul><li>Back Office Statistical Analysis </li></ul></ul><ul><ul><ul><li>Set Up – the information you need to make decisions </li></ul></ul></ul><ul><ul><li>Fulfilment Services </li></ul></ul><ul><ul><ul><li>Fully managed collateral printing and mailing through to call centre servicing </li></ul></ul></ul>
  10. 10. On Site Integrated Event Solutions <ul><ul><li>Total Technology </li></ul></ul><ul><ul><ul><li>Printers, Imaging, Terminals, Outward Facing Screens, Scanners, Broadcast, Intuitive Software, Fully integrated. </li></ul></ul></ul><ul><ul><li>InfoAktiv </li></ul></ul><ul><ul><ul><li>Electronic Brochure Request kiosk </li></ul></ul></ul><ul><ul><li>Front of House Management </li></ul></ul><ul><ul><ul><li>Swift processing of visitors </li></ul></ul></ul>
  11. 11. On Site Integrated Event Solutions <ul><ul><li>Data Services </li></ul></ul><ul><ul><ul><li>Analysis and decision making during the event </li></ul></ul></ul><ul><ul><li>Market Research </li></ul></ul><ul><ul><ul><li>Visitor and exhibitor surveys collected at point of delivery (On-site) </li></ul></ul></ul>
  12. 12. Post Show Integrated Event Solutions <ul><ul><li>Data Services </li></ul></ul><ul><ul><ul><li>Cleaning and enhancement </li></ul></ul></ul><ul><ul><li>Event Research Reports Service </li></ul></ul><ul><ul><ul><li>Visitor and exhibitor focussed </li></ul></ul></ul><ul><ul><li>Social Media Programme </li></ul></ul><ul><ul><ul><li>Keeping your visitors and exhibitors talking and sharing 24/7/365 </li></ul></ul></ul>
  13. 13. MediaExchange Integrated Event Solutions <ul><ul><li>Market Research </li></ul></ul><ul><ul><ul><li>Exhibitor and Visitor Surveys </li></ul></ul></ul><ul><ul><ul><li>Internal reports and external sales support </li></ul></ul></ul><ul><ul><ul><ul><li>Improve ease of selling </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Demonstrate relevance </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Help your exhibitors understand more </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Understand better your opportunities </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Get the results you need from your events </li></ul></ul></ul></ul>
  14. 14. MediaExchange Integrated Event Solutions <ul><ul><li>InfoAktiv </li></ul></ul><ul><ul><li>A Powerful Multimedia Solution that Replaces Brochures, Reduces Costs and Increases Sales </li></ul></ul><ul><ul><li>Save money and reduce wastage because no need to print, transport, store and throw away physical communications </li></ul></ul><ul><ul><li>Faster and more flexible – The system can be set up and modified at electronic speeds. </li></ul></ul>
  15. 15. MediaExchange Integrated Event Solutions <ul><ul><li>InfoAktiv </li></ul></ul><ul><ul><li>More effective – formats such as video convey messages much faster and better than paper </li></ul></ul><ul><ul><li>Passive 1-way media such as brochures and CDs become powerful 2-way interactive communications </li></ul></ul><ul><ul><li>Management information: An analysis by subject and item of viewing and conversion rates </li></ul></ul>
  16. 16. MediaExchange Integrated Event Solutions <ul><ul><li>Social Media Programme </li></ul></ul><ul><ul><li>Save money on visitor promotion </li></ul></ul><ul><ul><li>Increase visitor registrations </li></ul></ul><ul><ul><ul><li>Designed to deliver a manageable programme for the event </li></ul></ul></ul>
  17. 17. MediaExchange Integrated Event Solutions <ul><ul><li>Social Media Programme Cont </li></ul></ul><ul><ul><li>Integrate with your existing websites </li></ul></ul><ul><ul><li>Branded with the event </li></ul></ul><ul><ul><li>Syndicate content </li></ul></ul><ul><ul><ul><li>twitter, facebook, linkedin, etc from one place </li></ul></ul></ul><ul><ul><ul><li>Blogs, forums, groups, widgets, mobile </li></ul></ul></ul>
  18. 18. MediaExchange Integrated Event Solutions <ul><ul><li>Social Media Programme Cont. </li></ul></ul><ul><ul><li>Create fully branded online communities that enable professional and citizen journalism </li></ul></ul><ul><ul><li>Integrate UGC upload and sharing capabilities to increase user engagement </li></ul></ul><ul><ul><li>Introduce high-quality video to increase page views and site stickiness </li></ul></ul><ul><ul><li>Live and archived web-casting of events and conferences </li></ul></ul>
  19. 19. MediaExchange Integrated Event Solutions <ul><ul><li>Social Media Programme Cont. </li></ul></ul><ul><ul><li>Create blogs, forums and other popular social networking features which promote community and conversation around news and topics </li></ul></ul><ul><ul><li>Generate revenue with online video and display advertising Pay-per-view web broadcasting </li></ul></ul><ul><ul><li>Manage UGC content through comprehensive moderation tools to ensure quality assurance standards are met </li></ul></ul><ul><ul><li>Monitor critical site activity and engage with 24/7 access to real-time reports </li></ul></ul>
  20. 20. MediaExchange Integrated Event Solutions <ul><ul><li>Making the event live beyond </li></ul></ul><ul><ul><li>the physical </li></ul></ul><ul><ul><li>http://mediamatters.harmonyrd.com/Default.aspx </li></ul></ul><ul><ul><li>Presented by </li></ul></ul><ul><li>Nick Ratcliffe </li></ul><ul><li>07827 336 468 </li></ul>

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