This document discusses how programmatic solutions can offer automation without limiting creativity and customization. It notes that publishers are building their own technology that allows even non-standard ad formats to be transacted programmatically. The document promotes a programmatic solution that provides the same premium audiences, high impact ads, products and packages, and user data as direct deals. It aims to make custom, high impact opportunities available through programmatic without sacrificing quality for efficiency.

1. GoDeeper.
2018 /// 1
Publishers
Turn Platform
Digiday with Vox
Media
Dave Pond, GM Display & Programmatic

2. GoDeeper.
We live in a world
that craves
automation and
efficiency

3. GoDeeper.
2018 /// 3
Which can often lead
to a lack of creativity
and customization.
But what if we told
you innovation and
automation can co-
exist?

4. GoDeeper.
2018 /// 4
Programmatic solutions offer
automation without
limitation.
Publishers are building our own technology that allows even the most beautiful and
non-standard formats, coupled with data, to be transacted programmatically.
It is no longer standard boxes and bottom of the barrel inventory, publishers are
creating platforms that allow for high-impact media to be achieved through
automation.
We provide a programmatic solution that is identical to direct IO:
● Same premium audiences across powerful brands
● Same high impact advertising
● Same products and packages
● Your data and audiences

5. 2 0 1 8 /// 5
Audiences
at Scale
Editorial
Sponsorships
Other media partners haven’t made the effort to make custom, high-impact opportunities available
via programmatic. We believe our partners shouldn’t have to sacrifice quality for efficiency and
custom doesn’t need to be complicated. Our team is devoted to building the right formats for both
our audiences and our ad partners.
A solution that is identical to direct advertising
Takeovers & 100%
SOV Media
Custom, High-
Impact
Ad Formats
Concert
GoDeeper.

6. We’re not the only
ones investing in
automation, the
industry is too.
GoDeeper.
2018 /// 6
$45.72B
By 2019, more than 4
in 5 US digital display
ad dollars will flow via
automated means
164%
Expected increase in
programmatic spending
from 2015-2019
83.6%
Of US digital display
dollars will transact
programmatically by
2019
79.6%
Combined share of the
programmatic pie that
will be PG and PMP
transaction types by 2019
Source: eMarketer

7. GoDeeper.
2018 /// 7
Thank you!