concept, factors and importance of cross cultural communication

1. CCC
(Cross Cultural Communication)
BY: POOJA RAJ SRIVASTAVA

2. Concept of CCC
Cross
• different from one’s own
Culture
• A lens through which we see the world
Communicatio
n • Ability to successful sharing of information

3. Why CCC is important
• Globalization
• Business opportunity
• Job opportunity
• Talent improvisation
• An understanding of diverse market

4. CCC needs more than language
• Some cultures need more background & context
• High context cultures (relying more on non-verbal
communication, e.g. Japanese)
• Low context cultures (relying more on verbal content, e.g.
Switzerland)
• All cultures have different reactions to non-verbal communication
• All cultures have potential for miscommunication

5. Factors affecting CCC
CCC
Anthropology
Sociology
Communicatio
n
Linguistics
Psychology

6. Factors affecting CCC
• Ethnocentrisms: inability to accept another culture’s world view, “my culture
is the best.”
• Discrimination: differential treatment of an individual due to minority status,
actual and perceived.
• Stereotyping: generalizing about a person while ignoring presence of
individual difference.
• Cultural blindness: ignoring cultural differences.
• Cultural imposition: belief that everyone should conform to the majority
• Tone difference: formal tone change becomes embarrassing

7. Outcomes of poor CCC
• Loss of customers
• Stress
• Poor morale
• Poor productivity
• Lack of cooperation
• Loss of profits
• Misunderstanding
• Poor working conditions

8. Strategies for effective CCC
• Write and speak clearly
• Ask questions
• Build Self awareness
• Recognize the complexity
• Distinguish perspectives
• Avoid stereotyping
• Respect differences
• Be flexible
• Think twice
• Help others adapt to your culture
• Respect style preferences
• Overcome ethnocentrisms
• Listen actively
• Understand body language

9. Thank You!!