To download file

1. LOCAL AND GLOBAL
COMMUNICATION IN
MULTICULTURAL SETTING

3. SUBTOPICS
• Definition of Communication
• Local Community Group
• Global Communication – Definition, Examples, and Benefits
• Definition of Culture
• Patterns of Cultural Differences
• Cross-Cultural Communication
• Importance of Cross-Cultural Communication
• Blocks to Cross-Cultural Communication
• Improving Cross-Cultural Communication
• Tips for Effective Cross-Cultural Communication

4. COMMUNICATION
Communication (from the Latin word “communicare”
which means “to share”) is the act of conveying meanings
from one entity or group to another through the use of
mutually understood signs, symbols, and semiotic rules.

5. LOCAL COMMUNITY GROUP
A community has been defined as a group of interacting
people living in a common location. The word is often used to refer
to a group that is organized around common values and is
attributed with social cohesion within a shared geographical
location, generally in social units larger than a household.

6. GLOBAL COMMUNICATION
Global communication can be defined just as any
communication can: a message is sent from one person or
group to another anywhere in the world.

7. EXAMPLES OF GLOBAL COMMUNICATION
1. Email
2. Web page
BENEFITS OF GLOBAL COMMUNICATION
1. Doing business on a global level open up new markets for
selling products and services and can give you access to
resources and talent that may not be available locally.
2. The more globally connected the world has become, the faster
people have adopted new global communication technologies.

8. CULTURE
• Culture is the “lens” through which you view the world.
• A group which shapes a person’s values and identity.
• Culture is formed:
Race
Ethnicity
Gender
Class and Religion
Country of Origin
Geographic Region

9. PATTERNS OF CULTURAL DIFFERENCES
• Different Communication Styles
• Different Attitude Towards Conflicts
• Different Approaches in Completing tasks
• Different Decision Making Styles
• Different Attitudes Towards Disclosure
• Different Approaches to Knowing

11. CROSS-CULTURAL COMMUNICATION
•Cross-cultural communication is a field of
study that looks at how people from different
backgrounds communicate, in similar and
different ways among themselves, and how
they endeavour to communicate across
cultures.

18. IMPORTANCE OF CROSS-CULTURAL COMMUNICATION
•Business Opportunities
•Job Opportunities
•Globalization
•Sharing of views and ideas
•Talent Improvisation
•Understanding of Diverse Market

19. BLOCKS TO CROSS-CULTURAL COMMUNICATION
1. Ethnocentrism
2. Discrimination
3. Stereotyping
4. Cultural Blindness
5. Tone Difference

20. IMPROVING CROSS-CULTURAL COMMUNICATION
• Overcome ethnocentrism
• Recognize cultural variation
• Learn about cultures
• Remove language barrier
• Help others adapt to our culture
• Write and speak clearly
• Improve communication skill
• Listen carefully
• Respect style preferences

21. TIPS FOR EFFECTIVE CROSS CULTURAL COMMUNICATION
1. Slow Down
2. Avoid Negative Questions
3. Separate Questions
4. Take Turns
5. Write it Down
6. Be Supportive
7. Check Meanings
8. Avoid Slang
9.Maintain Etiquette
10. Watch the Humor