Intentional Web Presence
for educational technology professionals
Patrick R. Lowenthal
patricklowenthal@boisestate.edu
slides @ patricklowenthal.com
My Background
Assistant Professor
Boise State
 educator
 researcher
 designer
 developer
Abstract
Educational technology professionals must be digitally
literate. Part of this involves effectively managing one’s web
presence. In this presentation, I will argue that educational
technology professionals need to practice what they preach
about digital literacy by attending to their web presence. I
will share strategies for crafting the components of a
vibrant and dynamic professional web presence such as
creating a personal website, engaging in social networking,
contributing and sharing resources/artifacts, and attending
to search engine optimization (SEO).
Abstract
Educational technology professionals must be digitally
literate. Part of this involves effectively managing one’s web
presence. In this presentation, I will argue that educational
technology professionals need to practice what they preach
about digital literacy by attending to their web presence. I
will share strategies for crafting the components of a
vibrant and dynamic professional web presence such as
creating a personal website, engaging in social networking,
contributing and sharing resources/artifacts, and attending
to search engine optimization (SEO).
Application Process
Apply
Phone
Interview
F2f
Interview
Application Process in Reality
Apply
Phone
Interview
F2f
Interview
Google
Yourself!*
*incognito window
Google
Yourself!*
*incognito window
Would you get
an interview?
BACKGROUND
Foundations of Our Field
Educational Technology
Media Instructional Design
Literacy has always been a
collection of cultural and
communicative practices
shared among members of
particular groups.
As society and technology
change, so does literacy…
…the twenty-first century
demands that a literate
person possess a wide range
of abilities and competencies,
many literacies.
Digitally Literacy
Literacy has always been a
collection of cultural and
communicative practices
shared among members of
particular groups.
As society and technology
change, so does literacy…
…the twenty-first century
demands that a literate
person possess a wide range
of abilities and competencies,
many literacies.
Digitally Literacy
What comes to mind?
How’s
Your
Digital
Footprint?
Google “digital footprint”
STRATEGIES
web site network share SEO
STRATEGIES
web site network share SEO
Get a
personal
website
Simple to Complex
Curb Appeal Matters
STRATEGIES
web site network share SEO
Engage with Social Networking
STRATEGIES
web site network share SEO
Share Teaching Materials
Share Presentations Online
Create & Contribute for Others
Conduct & Share
Scholarship
Create & Contribute for Others
Conduct & Share
Scholarship
Create Resources
Create & Contribute for Others
Conduct & Share
Scholarship
Create Resources
Contribute /
Review / Critique
STRATEGIES
web site network share SEO
Complete ALL Profiles
Create Alerts, Follow Others
Horton hears a tweet.
EDUCAUSE Quarterly,
32(4).
Tweeting the night
away: Using Twitter
to enhance social
presence. Journal of
Information Systems
Education, 20(2), 129-
136.
vs.
Cited by 305Cited by 55
Carefully Name Work
Promote & Share Accomplishments
Track / Adjust
FINAL THOUGHTS
Final Thoughts
• One size doesn’t fit all
• More than broadcasting & self-promotion
• Start small
• Be intentional
• Must be sustainable
• Remain authentic
• Engage, participate, share, contribute
Final Thoughts
• One size doesn’t fit all
• More than broadcasting & self-promotion
• Start small
• Be intentional
• Must be sustainable
• Remain authentic
• Engage, participate, share, contribute
Final Thoughts
• One size doesn’t fit all
• More than broadcasting & self-promotion
• Start small
• Be intentional
• Must be sustainable
• Remain authentic
• Engage, participate, share, contribute
Final Thoughts
• One size doesn’t fit all
• More than broadcasting & self-promotion
• Start small
• Be intentional
• Must be sustainable
• Remain authentic
• Engage, participate, share, contribute
Final Thoughts
• One size doesn’t fit all
• More than broadcasting & self-promotion
• Start small
• Be intentional
• Must be sustainable
• Remain authentic
• Engage, participate, share, contribute
Final Thoughts
• One size doesn’t fit all
• More than broadcasting & self-promotion
• Start small
• Be intentional
• Must be sustainable
• Remain authentic
• Engage, participate, share, contribute
Final Thoughts
• One size doesn’t fit all
• More than broadcasting & self-promotion
• Start small
• Be intentional
• Must be sustainable
• Remain authentic
• Engage, participate, share, contribute
LET’S CONNECT
Patrick Lowenthal
patricklowenthal@boisestate.edu
w w w . p a t r i c k l o w e n t h a l . c o m

Intentional Web Presence for Educational Technology Professionals

Editor's Notes

  • #12 (read silently to let audience read… then) But at least in my daughter’s school their conception of literacy isn’t changing much
  • #13 (read silently to let audience read… then) But at least in my daughter’s school their conception of literacy isn’t changing much