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Determining Design 
Guidelines for Instructional 
Infographics 
joanna dunlap 
[University of Colorado Denver] 
patrick lowenthal 
[Boise State University] 
slides @ www.patricklowenthal.com
BACKGROUND
METHOD
Aesthetic Learning Experiences 
Immediacy 
Malleability 
Compellingness 
Resonance 
Coherence
RESULTS
Top 5
infographic RECOMMENATIONS 
Not simply information + graphics 
Allow multiple pathways 
Use visuals + structure; less text 
Unexpected element (e.g., humor)
infographic RECOMMENATIONS 
Not simply information + graphics 
Allow multiple pathways 
Use visuals + structure; less text 
Unexpected element (e.g., humor)
infographic RECOMMENATIONS 
Not simply information + graphics 
Allow multiple pathways 
Use visuals + structure; less text 
Unexpected element (e.g., humor)
infographic RECOMMENATIONS 
Not simply information + graphics 
Allow multiple pathways 
Use visuals + structure; less text 
Unexpected element (e.g., humor)
infographic STRUCTURE & FORM 
Concise 
1-2 pages 
Clear & 
dominant 
title 
Only 
essential 
elements
infographic STRUCTURE & FORM 
Concise 
1-2 pages 
Clear & 
dominant 
title 
Only 
essential 
elements
infographic STRUCTURE & FORM 
Concise 
1-2 pages 
Clear & 
dominant 
title 
Only 
essential 
elements
infographic CONTENT 
Clear focus and (concise) purpose 
Content rules! Visuals don’t improve bad content 
Captures the essence of an idea 
Provide sources (when appropriate)
infographic CONTENT 
Clear focus and (concise) purpose 
Content rules! Visuals don’t improve bad content 
Captures the essence of an idea 
Provide sources (when appropriate)
infographic CONTENT 
Clear focus and (concise) purpose 
Content rules! Visuals don’t improve bad content 
Captures the essence of an idea 
Provide sources (when appropriate)
infographic CONTENT 
Clear focus and (concise) purpose 
Content rules! Visuals don’t improve bad content 
Captures the essence of an idea 
Provide sources (when appropriate)
Infographic: VISUAL ELEMENTS 
Only relevant 
visuals 
Use visual 
representations 
of relationships 
Use simple 
visuals
Infographic: VISUAL ELEMENTS 
Only relevant 
visuals 
Use visual 
representations 
of relationships 
Use simple 
visuals
Infographic: VISUAL ELEMENTS 
Only relevant 
visuals 
Use visual 
representations 
of relationships 
Use simple 
visuals
personal IMPLICATIONS
AERA Poster
POD Poster
Inspiration
1st Attempt
2nd Attempt
Examples
Examples
classroom IMPLICATIONS
Bitter Medicine - 
Inequalities in 
Healthcare 
Tanna Lewis
The Militarization 
of the Police 
Force - From 
Iraq to Iowa 
Kelly Mihalik
Human 
Trafficking 
Daniel Medina
Patrick Lowenthal 
patricklowenthal@boisestate.edu 
www.patricklowenthal.com 
CONTACT ME 
slides @ www.patricklowenthal.com

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AECT 2014 - Design guidelines for infograhpics

Editor's Notes

  1. http://www.noupe.com/wp-content/uploads/2012/04/23-beer.jpg
  2. http://thumbnails-visually.netdna-ssl.com/what-are-the-odds_50290d9b95578_w1500.png
  3. https://drive.google.com/file/d/0B76TEOiQtlswRGt2Ri11N0RZLW8/view
  4. https://magic.piktochart.com/output/2922003-untitled-infographic#
  5. https://docs.google.com/document/d/1XugiMW0IuwPdSJ_tbY3qn53SfDssw42SB03sv4pFNdo/edit