This document discusses how career counselors can use social media for professional development. It recommends five ways to build an online community using LinkedIn: 1) actively participating in groups, 2) developing connections and collaborations, 3) using Skype to communicate, 4) sharing interesting YouTube videos, and 5) sharing news that other career counselors will find interesting. While understanding the benefits of social media, the document stresses that implementation is key to integration and suggests small steps like asking questions in LinkedIn groups to start actively participating and building an online community.