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Achieving
Eminence
Through Social
Media

Sam Garforth
11th July 2013
sgarforth@uk.ibm.com
@samjgarforth
Agenda

Background – Industry’s drive for personal eminence
What is eminence and what’s in it for you
My journey into social media
How to get started with social media – do’s & don’ts

2
What is Eminence ?

“

Eminence is achieved when a
person’s expertise is valued above
others by a community or the
general public and has validation
by trusted respected sources

”

3
What is Eminence ?

“

Who Knows
That You Know
What You Know?

4

”
What is Technical Eminence ?

Technical Eminence is the quality of being recognised for the
ability to innovate, influence the future, and address some of the
most significant problems in the world today.
 It includes the pride in being a technical expert, working
with other technical experts to solve the most challenging,
diverse complex problems in the world for our clients.
 It involves connecting one’s individual technical
contributions to the contributions of others to develop,
shape and change the world.

5

5
What’s in it for Me?

 Career Progression
 Employability
 Respect
 Gravitas
 Morale
 Being known for the skills that YOU
have – What do people ask me about?

6
Keys to Building Eminence

Have an opinion !
 Identify a topic that you enjoy
 Develop YOUR opinion
 Contribute to the debate
 Become a ‘Thought Leader’
 Be prepared to shout about it
 Be prepared to keep it topical
 Be

committed
 It will take time
 Make yourself relevant

7
8
9
10
11
12
13
14
15
16
How to make friends

1. Go to places where there are like minded
people
2. Listen to the conversations. Get used to
the social etiquette
3. If someone says something that you can
contribute about then join in
4. Start your own conversation
5. Hold your own party and invite the like
minded people

17
18
19
20
21
22
Email signature

23
24
25
26
Follow your corporate
Social Computing
Guidelines

27
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Achieving Eminence Through Social Media

  • 1. Achieving Eminence Through Social Media Sam Garforth 11th July 2013 sgarforth@uk.ibm.com @samjgarforth
  • 2. Agenda Background – Industry’s drive for personal eminence What is eminence and what’s in it for you My journey into social media How to get started with social media – do’s & don’ts 2
  • 3. What is Eminence ? “ Eminence is achieved when a person’s expertise is valued above others by a community or the general public and has validation by trusted respected sources ” 3
  • 4. What is Eminence ? “ Who Knows That You Know What You Know? 4 ”
  • 5. What is Technical Eminence ? Technical Eminence is the quality of being recognised for the ability to innovate, influence the future, and address some of the most significant problems in the world today.  It includes the pride in being a technical expert, working with other technical experts to solve the most challenging, diverse complex problems in the world for our clients.  It involves connecting one’s individual technical contributions to the contributions of others to develop, shape and change the world. 5 5
  • 6. What’s in it for Me?  Career Progression  Employability  Respect  Gravitas  Morale  Being known for the skills that YOU have – What do people ask me about? 6
  • 7. Keys to Building Eminence Have an opinion !  Identify a topic that you enjoy  Develop YOUR opinion  Contribute to the debate  Become a ‘Thought Leader’  Be prepared to shout about it  Be prepared to keep it topical  Be committed  It will take time  Make yourself relevant 7
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  • 17. How to make friends 1. Go to places where there are like minded people 2. Listen to the conversations. Get used to the social etiquette 3. If someone says something that you can contribute about then join in 4. Start your own conversation 5. Hold your own party and invite the like minded people 17
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  • 27. Follow your corporate Social Computing Guidelines 27
  • 28. quo om ra.c soun rt h a rf o m- G /S a d.co clou d fm last. a m /s forth -gar m thoughts oncloud .com/in dex.php samjg arfort h /author /sgarfo rth/ .word press .com/ pinter est.co m orth et/SamGarf lideshare.n s /samj garfo rth/ Who Knows That You Know What You Know? /u m 94 r/sa se uk rl.h ibmu /3 com ibm. y. ursle GLY businessclou facebo ok.com /s plus.google.c om/1104238 2 7610085555 5 Sam Garforth four s am.ga r 38 forth qua re .c om d9.com/user/ 2867 samjgarfor th.tumblr.c om/ L om/3G .ibm.c y hursle ibmurl. @samjgarforth / s am lin Cloud Architect sgarforth@uk.ibm.com ibm.com/uk/cloud jgar forth Z rth b/sam-garfo din.com/pu ke mys pac e.c o m/ s /0/b89/679 am g m us ic