Need to take a minute …
• I’m going to do a brief overview of exactly
what Twitter is first and then we’ll be
– Creating interesting messages
– Doing research on Twitter
– Integrating Twitter with publicity
– Developing relationships in the Twitterverse
– Getting retweeted
– Creating and editing lists
– Getting others to share your lists
– Getting listed yourself.
• Twitter is a micro-blogging social networking
tool where you can post short messages (no
more than 140 characters).
• A lot of prominent people are using Twitter,
from Karl Rove to the CEO of Zappos, and they
offer quick, punchy updates about anything
they happen to be doing or thinking about –
from politics to their daily trips to Starbucks.
The key is not to push content, but to
How do we use it?
• People have to be a “follower” to receive your
• You also need to start following others to
receive their tweets.
Twitter is a broadcast medium with a
• We don’t use it like Facebook
Twitter is a pull communication
• Good way to give people a heads up on
• Make it worth someone’s time to “follow”
you, don’t oversell, update.
How do I get people to follow me?
Add a link to your Twitter page on your email signature (i.e.
Follow me on Twitter!)
Add a link to your web page
Start following other people
Search for people within your target
About half of those you follow will start to follow you
Click here to follow this person
One more way
• Write interesting tweets that others will
– Original Tweet:
• LernUpdates: Join us for a Twitter webinar. Info at
• SuzanneKart: RT @LernUpdates Join us for a Twitter webinar.
Info at www.lern.org
• By putting @LernUpdates in the retweet, all
SuzanneKart followers know where to find the
The science of retweeting
• Highly followed accounts that tweet a lot of links (1K+
followers) are most effective at getting retweeted.
• If 60-80% of your tweets include links, you will get
more followers and retweets.
• The more you reply to tweets, the less you get
• Including “Please Retweet” in your tweet results in 4X
• Retweets spike between 4 and 5 p.m. ET
• Saturday and Sunday are the days that get the most
What should I be tweeting about?
• You can’t just push your sales message, because
your followers will stop following you.
• You can tweet sales messages, as long as you
tweet other information, too – information that’s
of interest to your followers:
• Do not need to worry about legal issues
– Information about people involved in your program
– Tweets about new blog posts
Can I get my Twitter updates to automatically
show up on other social networks like Facebook &
• Applications within the other social
Where do I find these “widgets”?
Widgets link gives you choices and
Who should tweet for your
• It’s fine if everyone in your organization
tweets, but there should be only one tweeter
that handles your organizational feed.
How often do you need to tweet?
• An organizational Twitter feed doesn’t need to
be updated as often as an individual.
• For individuals – aim for daily (3-5 times)
• For organizational feed – aim for 3-5 times a
• Refers to using the @ symbol to reference
people in our tweets.
• You get a notice from Twitter when someone
• “You should have attended the Twitter session
presented by @suzannekart”
• When you click on @suzannekart, it takes you
to Suzanne Kart’s Twitter feed.
• Similar to tags, but you use the # to
aggregate/group tweets together.
• Great for conferences and events.
• “You should have attended the #lern2011
conference. It was fun.”
• When you click on #lern13, you see what
everyone who tweeted about the conference
with that hashtag has said.
What not to do
• To connect unrelated topics – the result could
mean loss of followers and hate mail.
• For instance: “If you think #911 was big, you
should check out the #LERN2011 conference”
Why even bother with tags and
• Tagging people & sharing content keeps you
It establishes you as a messenger of
It establishes you as an expert on a
It establishes you as someone who
• Websites like Klout.com gauge the influence
you have by monitoring things like how active
you are and how much you’ve been tagged on
What exactly is Klout?
• The Klout Score measures influence
based on your ability to drive
• Every time you create content or
engage you influence others.
• The Klout Score uses data from
social networks in order to
– How many people you
influence (True Reach)
– How much you influence
– How influential they are
What’s better – tagging or direct
• Definitely tagging
• DM is now often seen as spam
Tagging versus DM
• Tagging someone show the Twitter ID to more
• DMing someone just puts spam in their inbox
• Unless you ACTUALLY know someone and/or
have talked prior, don’t bother with DM –
especially with things like “Thanks for following
@SuzanneKart. You should check out my
Facebook fan page, too.”
• The result is often that the person will “un”
A few more tips to remember
• If you want to develop relationships on
Twitter, read other tweets, retweet good
content, tweet good content, and stay on top
of keywords and interests you follow.
• If you want to get retweeted, you do the same
What are Twitter lists
• Twitter lists are a way to organize others into
• When you click to view a list, you’ll see a
stream of tweets from all the users included in
What can lists do for you?
• Boost your online presence among the most
• Brand you as an expert.
• Associate your Twitter feed with other
• Get you more followers