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  1. 1. TWITTER Suzanne Kart, M.A. CeP Associate Vice President, LERN @suzannekart #lern13
  2. 2. Need to take a minute … • I’m going to do a brief overview of exactly what Twitter is first and then we’ll be covering: – Creating interesting messages – Doing research on Twitter – Integrating Twitter with publicity – Tagging – Developing relationships in the Twitterverse – Getting retweeted – Creating and editing lists – Getting others to share your lists – Getting listed yourself. @suzannekart #lern13
  3. 3. Twitter • Twitter is a micro-blogging social networking tool where you can post short messages (no more than 140 characters). • A lot of prominent people are using Twitter, from Karl Rove to the CEO of Zappos, and they offer quick, punchy updates about anything they happen to be doing or thinking about – from politics to their daily trips to Starbucks. @suzannekart #lern13
  4. 4. The key is not to push content, but to engage people @suzannekart #lern13
  5. 5. How do we use it? • People have to be a “follower” to receive your tweets. • You also need to start following others to receive their tweets. @suzannekart #lern13
  6. 6. Twitter is a broadcast medium with a reply function • We don’t use it like Facebook @suzannekart #lern13
  7. 7. Twitter is a pull communication • Good way to give people a heads up on something new • Make it worth someone’s time to “follow” you, don’t oversell, update. @suzannekart #lern13
  8. 8. How do I get people to follow me? @suzannekart #lern13
  9. 9. Add a link to your Twitter page on your email signature (i.e. Follow me on Twitter!) @suzannekart #lern13
  10. 10. Add a link to your web page @suzannekart #lern13
  11. 11. Start following other people @suzannekart #lern13
  12. 12. Search for people within your target group @suzannekart #lern13
  13. 13. About half of those you follow will start to follow you @suzannekart #lern13
  14. 14. Follow someone else’s followers @suzannekart #lern13
  15. 15. Click here to follow this person @suzannekart #lern13
  16. 16. One more way • Write interesting tweets that others will “retweet” • Example: – Original Tweet: • LernUpdates: Join us for a Twitter webinar. Info at – Retweet: • SuzanneKart: RT @LernUpdates Join us for a Twitter webinar. Info at • By putting @LernUpdates in the retweet, all SuzanneKart followers know where to find the LernUpdates feed. @suzannekart #lern13
  17. 17. The science of retweeting • Highly followed accounts that tweet a lot of links (1K+ followers) are most effective at getting retweeted. • If 60-80% of your tweets include links, you will get more followers and retweets. • The more you reply to tweets, the less you get retweeted. • Including “Please Retweet” in your tweet results in 4X more retweets. • Retweets spike between 4 and 5 p.m. ET • Saturday and Sunday are the days that get the most retweets. @suzannekart #lern13
  18. 18. What should I be tweeting about? • You can’t just push your sales message, because your followers will stop following you. • You can tweet sales messages, as long as you tweet other information, too – information that’s of interest to your followers: – Articles • Do not need to worry about legal issues – Retweets – Announcements – Information about people involved in your program – Tweets about new blog posts @suzannekart #lern13
  19. 19. Info about a member Retweet Announcement Article @suzannekart #lern13
  20. 20. Can I get my Twitter updates to automatically show up on other social networks like Facebook & LinkedIn? • • Applications within the other social networks @suzannekart #lern13
  21. 21. @suzannekart #lern13
  22. 22. How do I let my current visitors know we’re on Twitter? • Put a widget on your website @suzannekart #lern13
  23. 23. Follow us on Twitter @suzannekart #lern13
  24. 24. Where do I find these “widgets”? @suzannekart #lern13
  25. 25. Widgets link gives you choices and easy directions @suzannekart #lern13
  26. 26. Who should tweet for your organization? • It’s fine if everyone in your organization tweets, but there should be only one tweeter that handles your organizational feed. @suzannekart #lern13
  27. 27. How often do you need to tweet? • An organizational Twitter feed doesn’t need to be updated as often as an individual. • For individuals – aim for daily (3-5 times) • For organizational feed – aim for 3-5 times a week. @suzannekart #lern13
  28. 28. TAGGING AND HASH TAGS @suzannekart #lern13
  29. 29. What’s the difference? @suzannekart #lern13
  30. 30. Tagging • Refers to using the @ symbol to reference people in our tweets. • You get a notice from Twitter when someone tags you. • “You should have attended the Twitter session presented by @suzannekart” • When you click on @suzannekart, it takes you to Suzanne Kart’s Twitter feed. @suzannekart #lern13
  31. 31. Hashtags • Similar to tags, but you use the # to aggregate/group tweets together. • Great for conferences and events. • “You should have attended the #lern2011 conference. It was fun.” • When you click on #lern13, you see what everyone who tweeted about the conference with that hashtag has said. @suzannekart #lern13
  32. 32. What not to do • To connect unrelated topics – the result could mean loss of followers and hate mail. • For instance: “If you think #911 was big, you should check out the #LERN2011 conference” @suzannekart #lern13
  33. 33. We’re Tweeting THIS conference! #lern13 @suzannekart #lern13
  34. 34. Why even bother with tags and hashtags? • Tagging people & sharing content keeps you relevant. @suzannekart #lern13
  35. 35. It establishes you as a messenger of information @suzannekart #lern13
  36. 36. It establishes you as an expert on a particular subject @suzannekart #lern13
  37. 37. It establishes you as someone who influences others • Websites like gauge the influence you have by monitoring things like how active you are and how much you’ve been tagged on Twitter @suzannekart #lern13
  38. 38. What exactly is Klout? • The Klout Score measures influence based on your ability to drive action. • Every time you create content or engage you influence others. • The Klout Score uses data from social networks in order to measure: – How many people you influence (True Reach) – How much you influence them (Amplification) – How influential they are (Network Score) @suzannekart #lern13
  39. 39. What’s better – tagging or direct messaging? • Definitely tagging • DM is now often seen as spam @suzannekart #lern13
  40. 40. Tagging versus DM • Tagging someone show the Twitter ID to more people • DMing someone just puts spam in their inbox • Unless you ACTUALLY know someone and/or have talked prior, don’t bother with DM – especially with things like “Thanks for following @SuzanneKart. You should check out my Facebook fan page, too.” • The result is often that the person will “un” follow you. @suzannekart #lern13
  41. 41. A few more tips to remember • If you want to develop relationships on Twitter, read other tweets, retweet good content, tweet good content, and stay on top of keywords and interests you follow. • If you want to get retweeted, you do the same @suzannekart #lern13
  42. 42. Using lists in Twitter @suzannekart #lern13
  43. 43. What are Twitter lists • Twitter lists are a way to organize others into groups. • When you click to view a list, you’ll see a stream of tweets from all the users included in that group. @suzannekart #lern13
  44. 44. What can lists do for you? • Boost your online presence among the most engaged users. • Brand you as an expert. • Associate your Twitter feed with other experts. • Get you more followers @suzannekart #lern13
  45. 45. Example @suzannekart #lern13
  46. 46. A list I created @suzannekart #lern13
  47. 47. List for THIS conference @suzannekart #lern13
  48. 48. See what lists people are on @suzannekart #lern13
  49. 49. Want someone to put you on their list? • Just ask! Most people are happy to accommodate. @suzannekart #lern13
  50. 50. Using Twitter as a networking tool @suzannekart #lern13
  51. 51. How do you use it to network? • To connect with people with similar interests • To find other professionals • To connect without being “friends.” @suzannekart #lern13
  52. 52. Twitter versus Facebook • Facebook is a more personal place. • Facebook is a neighborhood, while Twitter is “downtown.” @suzannekart #lern13
  53. 53. Personal branding • Share interesting information • Respond to questions • Retweeting @suzannekart #lern13
  54. 54. Always include a link! BAD: “Check out our conference brochure” (How?) GOOD: “Check out the latest on the California wildfires” @suzannekart #lern13
  55. 55. Creating a quality list • Quality is better than quantity when you are trying to brand yourself • Block spammers • If someone RTs your content, consider following them. @suzannekart #lern13
  56. 56. Thank you! • • @suzannekart #lern13