Blathnaid Healy – Chat apps in the newsroom: What’s next?
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Slides by Blathnaid Healy for news:rewired on 1 December.
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Blathnaid Healy – Chat apps in the newsroom: What’s next?
- 3. Mashable and messaging apps Mashable • Snapchat • Viber • Line
- 11. Viber Mashable
- 12. Mashable on Line
- 13. Line Mashable
Editor's Notes
- ----- Meeting Notes (29/11/15 18:50) ----- Hello Thank you Mashable + Messaging Apps
- Mashable founded just over 10 years ago UK office 1 year old
- Inspiring the Digital Generation: ----- Meeting Notes (29/11/15 18:50) ----- Snapchat stories are a collection of snaps built into a story.
- 100 million active Daily users One of a handful of media companies Unique storytelling format Mashable Collective Snapchat Stories Snapchat Discover
- In celebration of Earth Day, we created a Snapchat story featuring a variety of facts. As part of the Earth Day story, we featured this snap. [Animation] In August 2015, Snapchat introduced a series of new features, including the Sticker Picker, which we highlighted in a Snapchat news story.
- From L to R: Our news team has reported on-the-ground from the U.S. presidential election campaign trail in Iowa to the Walter Scott protest in North Charleston, S.C.
- From L to R: From the reunion red carpet of the 30th anniversary of the Back to the Future series, to the Grammy’s press room, Mashable has taken Snapchat followers to the front row of entertainment. Mashable has also brought some of the biggest world events to followers; in this example, we created a Snapchat story from the 2014 FIFA World Cup in Brazil.
- From L to R: Matt Damon James McAvoy & Daniel Radcliffe Victor Frankenstein
- From L to R: SNAPCHAT DISCOVER EDITION In addition to our coverage on Mashable.com, our team also published a special edition of Snapchat Discover featuring exclusive content around the Apple announcement. Though editions are typically published in the morning, we were able to publish a midday edition, which served as a great example of real-time reporting. In honor of Super Mario Bros' 30th anniversary, we dedicated a Snapchat Discover special edition to the iconic game and its characters.
- One of the first publishers to be part of the public chat feature Joined in August, Mashable UK had its first day on viber in late August Goal with it is to use it as it’s intended – as a chat room. Brand play versus Building new sticker packs at the moment
- LINE HAS 180 Million Monthly Active Users -Slightly more male than female, users of all ages, In our first month on the platform we’ve grown to more than 150,000 followers Very visual, audience has responded to breaking news and evergreen content One of the first if not THE first to experiment with vertical video on the platform
- ----- Meeting Notes (29/11/15 18:50) ----- Hello Thank you Mashable + Snapchat