PLA creation of campaign

Creation of a
Product Listing Ads
campaign

How to create a PLA campaign?
To create a campaign, login to the Paytm Mall seller panel and follow these steps -
Click on PLA Dashboard

Scroll down the page

Accept the T&Cs and click on the Start Now button

Your PLA Dashboard will look like this -

Scroll down the page and click on Create New Campaign available under the
Your campaign section

Under the Settings section, you need to enter the campaign details -

Enter the name of your campaign

Enter the budget limit you have set for your PLA campaign on a per-day basis
Eg. If you want to spend up to Rs. 500 daily, set the daily budget as Rs. 500

Here, you need to enter your maximum budget for this ad campaign.
As this field is optional, if you leave it blank, your campaign will run until the amount in your
wallet gets exhausted

Click on the Save button

Under the Product Exclusion section, you need to de-select the products which you do not want to advertise

Here, you can de-select the products in two ways -
AI - It will automatically exclude the products for a campaign that are analyzed to attract lesser attention
Manual - It will allow you to ‘exclude’ the products you don’t want to advertise

If you want to exclude the products manually, enable the button for Manual mode

Click on Yes, change to Manual Mode

Click on Edit Product Exclusion

Here, you can filter your list of products using the available options.
Click on the Apply button
Products satisfying the above requirements will appear on doing so

Now, de-select the products by simply clicking on them and then
clicking on Exclude Selected Products

Under the Bid Settings section, you need to set the bidding rate for your campaign -

Here, you need to select the type of bid for your campaign

There are two types of bid -
1- ROI (Return On Investment): ROI stands for Return on Investment or Return on Ad Spends. It is simply the returns that you get (through sales,
i.e. GMV in Rs) by investing in Paytm PLAs.
For example, if you invest Rs 100 in PLA and get GMV (Gross Merchandise Value) of Rs 500, then your ROI would be 500/100 = 5x, i.e. 5 times.
You can set your ROI Target in Bid Settings, i.e. the ROI you want to get through Paytm PLAs.
2- CPC (Cost Per Click): CPC stands for Cost-per-click (CPC), it refers to the cost that you pay for each click on your ads. It also means you pay
only when someone clicks on your ad and visits the product detail page.
Each time an ad space is available, an auction is carried out that decides which product will be placed on the available ad space. CPC Bid helps
you to set bids for your ads at the campaign level, category level, and SKU level.

Enable for ROI
If you want to select the ROI target, follow these steps -

Here, you need to enter the campaign-level ROI target
ROI target -

Here, you can check the ROI target recommended by the system
ROI target -

If you want to set the category-level ROI, click on Configure
ROI target -

Here, you can check the category names
ROI target -

Here, you can check the total amount spent in the last 30 days in the category
ROI target -

Here, you can check the ROI set for the last 30 days for the category
ROI target -

Here, you can set the ROI target for your particular category
ROI target -
Note – If you do not set the ROI target for any category, the campaign-level ROI target will be applied on that category

Here, you can check ROI target suggested by the system
ROI target -

Once you have set the ROI target for your categories, click on the Save button
ROI target -
Note – If you do not set the ROI target for any category, the campaign-level ROI target will be applied on that category

If you want to set SKU (product)-level ROI target, click on Configure
ROI target -

Click on Set ROI for new SKU
ROI target -

Click on this arrow to filter or sort your products
ROI target -

ROI target -

ROI target -
Here, you can check the product names

ROI target -
Here, you can check the total amount spent in the last 30 days on the product

ROI target -
Here, you can check the ROI set on the product in the last 30 days

ROI target -
Here, you can set the ROI target for a particular product belonging to you
Note – If you do not set the ROI target for any product, the category-level ROI target will be applied and if category-level ROI target is not set, the campaign-level ROI
target will be applied on that product ad

ROI target -
Here, you can check the Suggested ROI by the system

ROI target -
Once you have set the ROI target for your products, click on the Save button
Note – If you do not set the ROI target for any product, the category-level ROI target will be applied and if category-level ROI target is not set, the campaign-level ROI
target will be applied on that product ad

Enable for CPC
If you want to select the CPC bid type, follow these steps -

Here, you need to enter the campaign-level CPC bid
CPC bid type -

Here, you can check the CPC bid recommended by the system
CPC bid type -

If you want to set the category-level CPC, click on Configure
CPC bid type -

Here, you can check the category names
CPC bid type -

Here, you can check the total amount spent on the category in the last 30 days
CPC bid type -

Here, you can check the CPC set on the category in the last 30 days
CPC bid type -

Here, you can set the CPC bid for a particular category
CPC bid type -
Note – If you do not set the CPC bid for any category, the campaign-level CPC bid will be applied on that category

Here, you can check the CPC as suggested by the system
CPC bid type -

Once you have set the CPC bid for your categories, click on the Save button
CPC bid type -
Note – If you do not set the CPC bid for any category, the campaign-level CPC bid will be applied on that category

If you want to set the SKU (product)- level CPC, click on Configure
CPC bid type -

Click on Set CPC for new SKU
CPC bid type -

Click on this arrow to filter or sort your products
CPC bid type -

CPC bid type -

CPC bid type -
Here, you can check the product names

CPC bid type -
Here, you can check the total amount spent on the product in the last 30 days

CPC bid type -
Here, you can check the CPC set for the product in the last 30 days

CPC bid type -
Here, you can set the CPC bid for a particular product belonging to you
Note – If you do not set the CPC bid for any product, the category-level CPC bid will be applied and if the category-level CPC bid is not set, the campaign-level
CPC bid will be applied on that product ad

CPC bid type -
Here, you can check the CPC as suggested by the system

CPC bid type -
Once you have set the CPC bid for your products, click on the Save button
Note – If you do not set the CPC bid for any product, the category-level CPC bid will be applied and if the category-level CPC bid is not set, the campaign-level
CPC bid will be applied on that product ad

Now, click on the Save & Go Live button

Under the ‘Your Campaign’ section, you can check all the campaigns you have created

Thankseveryone!
For any query, please raise a ticket using the Support tab on your seller panel.

PLA creation of campaign

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