How to Create a Paytm Mall Product Listing Ads Campaign in Less Than 40 Steps

Creation of a
Product Listing Ads
campaign

How to create a PLA campaign?
To create a campaign, login to the Paytm Mall seller panel and follow these steps -
Click on PLA Dashboard

Scroll down the page

Accept the T&Cs and click on the Start Now button

Your PLA Dashboard will look like this -

How many types of PLA seller packages are there?
Gold Package
Platinum Package
The platinum membership includes all those sellers who have already shared an RO to top-up their wallet. As a
platinum member, you get to access all the features available under the PLA dashboard
Gold membership includes all those sellers who are using free credits and have not shared an RO to top-up their PLA
wallet. Gold members are given access to limited features. [For details view the table in the next slide]
There are two types of seller packages -

Seller Packages for PLA
Feature Platinum Gold
Create Multiple Campaigns
Budget Settings
Product Exclusion
Bid Setting
Pre-created campaign
SKU Analytics report
Your gold or platinum packages gives you access to the following features highlighted in the table below -





 


×
×
×

Here, you can check your PLA wallet balance

Click on the Top-Up button
Follow these steps to add the amount to the PLA wallet -
Note – You can upgrade from gold to platinum member by simply topping-up your PLA wallet

A pop-up will appear, you need to share an RO of the amount with your Category
Account Manager (or the email ID mentioned over here)
Click on RO format to download the sample format

RO (release order) – It is a purchase order (PO) that is associated with a
contract to add an amount to the PLA wallet for advertising purposes.
This is basically a document that needs to be shared by the seller or by a
brand mentioning the budget or amount which needs to be spent on the
PLA campaign on Paytm Mall platform.
You need to share RO on your company’s letterhead along with the
signature and stamp
Always mention your Seller ID (MID) in the mail and use your registered
email id to send the same
The amount in the PLA wallet is updated within 48 hours from the
backend and you can begin the campaign immediately
Note – For any queries on adding money to your PLA wallet, you can reach out to our seller support by raising a ticket from the support tab
Sample of RO format

The amount will be added to your wallet within 48 hours
Note – For any queries on adding money to your PLA wallet you can reach out to seller support by raising a ticket from the support tab

Scroll down the page and click on Create New Campaign available under the
Your campaign section
To create a new campaign, follow these steps:
Note – This feature is enabled for Platinum sellers only

Under the Settings section, you need to enter the campaign details -

Enter the name of your campaign

Enter the budget limit you have set for your PLA campaign on a per-day basis
E.g.. If you want to spend up to Rs. 600 daily, set the daily budget as Rs. 600
Note – The minimum daily budget limit is Rs.500

Here, you need to enter your maximum budget for this ad campaign.
As this field is optional, if you leave it blank, your campaign will run until the amount in your
wallet gets exhausted

Click on the Save button

Under the Product Exclusion section, you need to de-select the products which you do not want to advertise

Here, you can de-select the products in two ways -
AI - It will automatically exclude the products for a campaign that are analyzed to attract less attention
Manual - It will allow you to ‘exclude’ the products you don’t want to advertise

If you want to exclude the products manually, enable the button for Manual mode

Click on Yes, change to Manual Mode

Click on Edit Product Exclusion

Here, you can filter your list of products using the available options.
Click on the Apply button
Products satisfying the above requirements will appear on doing so

Now, de-select the products by simply clicking on them and then
clicking on Exclude Selected Products

Click on the Save button
Tip - If there is a higher number of products included in the campaign, there will be more chances of getting a higher ROI

Under the Bid Settings section, you need to set the bidding rate for your campaign -

Here, you need to select the type of bid for your campaign

There are two types of bid -
1- ROI (Return On Investment): ROI stands for Return on Investment or Return on Ad Spends. It is simply the returns that you get (through sales,
i.e. GMV in Rs) by investing in Paytm PLAs.
For example, if you invest Rs 100 in PLA and get GMV (Gross Merchandise Value) of Rs 500, then your ROI would be 500/100 = 5x, i.e. 5 times.
You can set your ROI Target in Bid Settings, i.e. the ROI you want to get through Paytm PLAs.
2- CPC (Cost Per Click): CPC stands for Cost-per-click (CPC), it refers to the cost that you pay for each click on your ads. It also means you pay
only when someone clicks on your ad and visits the product detail page.
Each time an ad space is available, an auction is carried out that decides which product will be placed on the available ad space. CPC Bid helps
you to set bids for your ads at the campaign level, category level, and SKU level.

Enable for ROI
If you want to select the ROI target, follow these steps -

Here, you need to enter the campaign-level ROI target
ROI target -

Here, you can check the ROI target recommended by the system
ROI target -

If you want to set the category-level ROI, click on Configure
ROI target -

Here, you can check the category names
ROI target -

Here, you can check the total amount spent in the last 30 days in the category
ROI target -

Here, you can check the ROI achieved in the last 30 days for the category
ROI target -

Here, you can set the ROI target for your particular category
ROI target -
Note – If you do not set the ROI target for any category, the campaign-level ROI target will be applied on that category

Here, you can check ROI target suggested by the system
ROI target -

Once you have set the ROI target for your categories, click on the Save button
ROI target -
Note – If you do not set the ROI target for any category, the campaign-level ROI target will be applied on that category

If you want to set SKU (product)-level ROI target, click on Configure
ROI target -

Click on Set ROI for new SKU
ROI target -

Click on this arrow to filter or sort your products
ROI target -

ROI target -

ROI target -
Here, you can check the product names

ROI target -
Here, you can check the total amount spent in the last 30 days on the product

ROI target -
Here, you can check the ROI achieved on the product in the last 30 days

ROI target -
Here, you can set the ROI target for a particular product belonging to you
Note – If you do not set the ROI target for any product, the category-level ROI target will be applied and if category-level ROI target is not set, the campaign-level ROI
target will be applied on that product ad

ROI target -
Here, you can check the Suggested ROI by the system

ROI target -
Once you have set the ROI target for your products, click on the Save button
Note – If you do not set the ROI target for any product, the category-level ROI target will be applied and if category-level ROI target is not set, the campaign-level ROI
target will be applied on that product ad

Enable for CPC
If you want to select the CPC bid type, follow these steps -

Here, you need to enter the campaign-level CPC bid
CPC bid type -

Here, you can check the CPC bid recommended by the system
CPC bid type -

If you want to set the category-level CPC, click on Configure
CPC bid type -

Here, you can check the category names
CPC bid type -

Here, you can check the total amount spent on the category in the last 30 days
CPC bid type -

Here, you can check the CPC charged on the category in the last 30 days
CPC bid type -

Here, you can set the CPC bid for a particular category
CPC bid type -
Note – If you do not set the CPC bid for any category, the campaign-level CPC bid will be applied on that category

Here, you can check the CPC as suggested by the system
CPC bid type -

Once you have set the CPC bid for your categories, click on the Save button
CPC bid type -
Note – If you do not set the CPC bid for any category, the campaign-level CPC bid will be applied on that category

If you want to set the SKU (product)- level CPC, click on Configure
CPC bid type -

Click on Set CPC for new SKU
CPC bid type -

Click on this arrow to filter or sort your products
CPC bid type -

CPC bid type -

CPC bid type -
Here, you can check the product names

CPC bid type -
Here, you can check the total amount spent on the product in the last 30 days

CPC bid type -
Here, you can check the CPC charged on the product in the last 30 days

CPC bid type -
Here, you can set the CPC bid for a particular product belonging to you
Note – If you do not set the CPC bid for any product, the category-level CPC bid will be applied and if the category-level CPC bid is not set, the campaign-level
CPC bid will be applied on that product ad

CPC bid type -
Here, you can check the CPC as suggested by the system

CPC bid type -
Once you have set the CPC bid for your products, click on the Save button
Note – If you do not set the CPC bid for any product, the category-level CPC bid will be applied and if the category-level CPC bid is not set, the campaign-level
CPC bid will be applied on that product ad

Now, click on the Save & Go Live button

Under the ‘Your Campaign’ section, you can check all the campaigns you have created

Scroll down the page and go to Your campaigns section available under the
PLA dashboard
Our system have created a default campaign for you, follow these steps to check the same :

By default, your campaign will appear as paused
Click on the icon to make it active

A pop-up will appear, click on the Yes button

This green icon means your campaign is Active

Click on the respective icon to update the budget details, exclusion of products
and bidding rate
Note – A gold member can modify budget details only

If any of your campaign looks like this, it means that this is a draft of the campaign (incomplete campaign/campaign not launched)
You can simply click on the Launch button and fill the pending details to make it live

Thankseveryone!
For any query, please raise a ticket using the Support tab on your seller panel.

How to Create a Paytm Mall Product Listing Ads Campaign in Less Than 40 Steps

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