Flipkart introduces ROI+, which provides more benefits than usual return on investment from advertising campaigns. ROI+ gives monetary return as well as new customers and increased product visibility. The advertising tab on Flipkart allows customizing the view of ROI charts and campaign data. It displays metrics like page views, orders, and indicators for ROI, ad views, unique views, and new customers gained. The graph adapts to scenarios like new sellers with limited data or paused campaigns.

1. Flipkart Product Listing Ads
Introducing ROI+

2. ROI + gives you much more than the usual ROI
In the day to day workings of a business, you devote all your resources and investments to make a profit and enhance
growth. Sometimes you see a monetary benefit and sometimes you don’t…
Flipkart’s definition of ROI differs from the usual, with us it’s ROI+. ROI+ gives you comprehensive benefits gained out of
money invested in an Ad campaign. Your investment means much more;
A monetary return on your
investment is just one of the
things of value you get in
return.
You also gain new customers
that are added to your loyal
customer base and hence your
returns are more.
Your products start getting
noticed by millions every day
with a break up of unique
user views.

3. How does it reflect on the Advertising Tab
1. Customize option allows the sellers to choose if they wish to view the ROI chart or revert to the older view of campaigns.
2. Campaign Name allows you to choose from the drop down list of “Active Campaigns”, “Recently completed campaigns” or “Old
campaigns”
3. The Dashboard gives to the break up of Page views vs Orders.
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4. How does it reflect on the Advertising Tab
1. The graph legends are explained below,
Page Views – The line graph denotes the product page views
Orders – The blue bar denotes the count of sales made per day
Campaign Active – The campaign duration is highlighted
Campaign Paused – In case the campaign was paused in between that
period is highlighted.
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5. How does it reflect on the Advertising Tab
1. The indicators on the right side are detailed below,
❖ ROI - The ROI depicts revenue you earn for every rupee invested.
❖ AD VIEWS - The Ad views (shows ad views section of the graph) is the total number of times your ad has been visible to customers.
❖ UNIQUE VIEWS - The unique views shows the different customers who viewed your product at least once.
❖ NEW CUSTOMERS - Shows all the new customers you gained by advertising.
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6. How does it reflect on the Advertising Tab
Different Scenarios:
1) New Seller/Listing: For a new seller/listing, last 3 weeks data of Page Views and Orders will be not available. Hence,
the graph will be shown with minimum of 7 data points. If data is not available then the message “Insufficient data”
will appear.
2) Campaign is paused for specific duration:
When a campaign is paused, the graph will show the organic performance of those listings which are part of the
campaign until the campaign is resumed, aborted or completed.

7. Thank You