Brief steps for entering market

1. Marketing Strategy for
Startups

2. Set Target
• Need for lead generation i.e. initiation of consumer interest into your
product for purposes such as list building, e-newsletter list
acquisition.
• Need to extend the number of consumers familiar with the qualities
or image of your product.
• Need to increase sales.

3. Define your marketing expenditures
• Cost for Marketing channels (e.g. internet marketing, stores)
• Cost for Sales employees
• Determine your monthly budget (price to buy one customer x number
of customers)
• The price per customer is estimable hence you should take into
account the risk of not achieving the number of customers targeted
for the budget in the previous step
• You could set a digital marketing strategy that you use as a test to
minimize your risk

4. References
• Joe Apfelbaum, “Marketing Budget For Small Businesses,” Forbes,
2015.