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Examples of Social Media use in Higher Education & Student Affairs (2014)

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(More here: http://paulgordonbrown.com/category/spotlights/spotlight-socialmedia-use-in-highered/)
Semi-weekly, I try to highlight innovative and interesting uses of social media in the higher education and student affairs space. The following is a review of all those highlighted in 2014.

Published in: Social Media, Education
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Examples of Social Media use in Higher Education & Student Affairs (2014)

  1. 14Examples of Social Media Ye2ar 0in R1ev4iew www.paulgordonbrown.com use in Higher Education and Student Affairs
  2. A summary of 2014’s spotlights Ye2ar 0in R1ev4iew www.paulgordonbrown.com
  3. Boston College’s Viral Video: Happy Ye2ar 0in R1ev4iew www.paulgordonbrown.com
  4. Fraternity Brothers of Transy Viral Video: Shake it Off Ye2ar 0in R1ev4iew www.paulgordonbrown.com
  5. Lehigh University Professor’s Read Mean RateMyProf Reviews Ye2ar 0in R1ev4iew www.paulgordonbrown.com
  6. Columbia College President’s Madden NFL Game Challenge Ye2ar 0in R1ev4iew www.paulgordonbrown.com
  7. University of Houston & Northwestern’s Athletic Scholarship Surprise Video Ye2ar 0in R1ev4iew www.paulgordonbrown.com
  8. Cornell University’s Admissions Blogs The use of first-person student blogs on admissions websites isn’t new, but Cornell University has given broad latitude to its student bloggers to share their uncensored experiences. From the blog landing page, one has links to student blogs on independent platforms including Tumblr, Instagram, WordPress, and others. It’s a Ye2ar 0in R1ev4iew Click to View refreshing take on student admissions blogs that break out of the usual university template. www.paulgordonbrown.com
  9. University of Michigan Snapchat Snapchat is an odd social network/ chat app to be using for engagement with your students, but a couple of institutions are trying it out. Most recently, the University of Michigan joined the University of Houston Click to View beginning efforts in this uncharted territory. With Snapchat being one of the most popular apps for students in the 18-24 year old demographic, it makes sense. Ye2ar www.0in paulgordonbrown.R1ev4iew com
  10. Loyola University Maryland Facebook Cover Photos Loyola University of Maryland started this very simple effort to promote their institution and develop a sense of community and belonging amongst their students. By creating pre-formatted Facebook cover photos, Click to View they are making it easier than ever for students to show their pride. Check out their landing page. Images are updated yearly for incoming classes and provide a range of options. Ye2ar www.0in paulgordonbrown.R1ev4iew com
  11. Mississippi State University’s Social Study Abroad The study abroad space is ripe for social media efforts. With students dispersed across the globe, communication is easier through social media. Additionally, with these once-in-a-liftime opportunities come some great photos and stories. Media that can aid in getting other students Click to View excited about a study abroad experience. Mississippi State University held photo and blogging contests form 2009-2011 to get their students sharing about their experiences. They also game-ified them through voting to add an element of competition. It includes a “Bulldog Ye2ar 0in Radar” map of where students are. www.paulgordonbrown.R1ev4iew com
  12. Northeastern University’s Online Tours This isn’t a social media example, per se, but it is a great example of deploying digital technologies to offer opportunities for guests and prospective students. Northeastern University utilizes a platform from YouVisit to power it’s virtual video Ye2ar 0in R1ev4iew Click to View tours. They’re engaging and feature a real tour guide. www.paulgordonbrown.com
  13. University of Houston’s Engagement Efforts The University of Houston is a leading institution in engaging with their students on social media. Check out the page they label “Why Follow UH?” which gives a number of great examples of how they’re engaging Ye2ar 0in R1ev4iew Click to View their students. www.paulgordonbrown.com
  14. Oregon State University’s Benny on the Move Oregon State University encouraged students and alumni to post pictures of a cut out of their famous "Benny the Beaver" mascot in various locations and tag them on Flickr with the hashtag #BennyOnTheMove. It's a great way to spread pride, a little bit of joy, and increase brad recognition. Of Click to View course, although OSU used Flickr, you could also replicate campaigns on Instagram and other social networks. It might also be a great idea to send your study abroad students off with a mascot to showcase your school's international efforts. Ye2ar www.0in paulgordonbrown.R1ev4iew com
  15. Harvard University’s Social Media Directory More and more institutions are beginning to create “social media directories” or landing pages that catalog all of the different social media presences of their departments and offices. Harvard takes this one step further with their creation of a multimedia landing page that Click to View incorporates video, audio, photos, iTunesU podcasts and audio all into one page. It creates a hub for all sorts of content that can be shared and reused on webpages and accounts. An excellent opportunity for collaboration across the institution to cross-promote each other’s work. Ye2ar www.0in paulgordonbrown.R1ev4iew com
  16. Yale University’s Admissions video… Followed by Harvard’s response… In 2010, Yale University produced this highly slick and fun admissions video to highlight the many features of its campus. They used the highly shareable strategy of creating a “musical” about their college. Ye2ar www.0in paulgordonbrown.R1ev4iew com
  17. Yale University’s Admissions video… Followed by Harvard’s response… In 2010, Yale University produced this highly slick and fun admissions video to highlight the many features of its campus. They used the highly shareable strategy of creating a “musical” about their college. Ye2ar www.0in paulgordonbrown.R1ev4iew com
  18. Examples of Social Media use in Higher Education and Student Affairs Ye2ar 0in R1ev4iew www.paulgordonbrown.com New spotlights every Monday.
  19. Paul Gordon Brown @paulgordonbrown www.paulgordonbrown.com paulgordonbrown@gmail.com

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