SlideShare for Chapter 4 Content Rules

1. Do you have a voice?
Creating killer content

2. Who are you?
• Voice: The way your writing sounds when it is
read. It’s what the writer brings to words on
the page, making it clear that they are written
by a human with a personality and viewpoint.

3. Stand out from the Crowd with a
distinct Voice
• Voice casts a spell
• Your personality as a blogger or a company
must be clearly conveyed through the choice
of words, word arrangement and punctuation.

4. Voice Reflects Your Brand and its
Attributes
• Voice does not detract from your brand but
rather contributes to the development of the
brand personality and reflects its attributes.

5. Know who you are talking to
• Voice is created based on your audience.

6. Know how to talk to your audience
• What are the phrases, words, stories and tone
of voice that appeal to your audience?

7. Don’t be blah bland
• Speak like a human and not like a text book.

8. Take a Stand
• Audiences respond to someone who has a
fresh or different perspective. This can
engage, stimulate and excite audiences.