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Social media for academics

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Things to consider when planning to use social media for communicating academic research.

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Published in: Education, Business, Technology

Social media for academics

  1. 1. Enhance your skills in social media Paul Baker Wisconsin Center for Education Research
  2. 2. • Why social media?• Your persona• Regular schedule• Content• Credibility• Networking• Evaluate success
  3. 3. Why? What’s your goal?
  4. 4. Why? What will you bring?
  5. 5. Why? Who is your audience?
  6. 6. Why? Add value
  7. 7. Why? Find kindred spirits
  8. 8. Persona: Share stuff.
  9. 9. Persona: Give credit
  10. 10. Persona: Show interest in others’ stuff
  11. 11. Persona: Be credible
  12. 12. Persona: Speak normally
  13. 13. Persona: Forget ‘perfection’
  14. 14. Persona: One good tweet with a link is worth. . .
  15. 15. Persona: Are you writing as you, or on behalf of agroup?
  16. 16. Schedule: Budget your time
  17. 17. Schedule: plan ahead
  18. 18. Content: what to write about?
  19. 19. Content: Weed out jargon. Shorten long sentences.
  20. 20. Content: Don’t just cut & paste
  21. 21. Content: Learn the culture before moving in
  22. 22. Content: Let stats be a guide, but don’t let them controlyou
  23. 23. Content: How might you use photos or video?
  24. 24. Content: It’s OK to change focus over time
  25. 25. Credibility: Avoid self-promotion
  26. 26. Credibility: Create a commons for all your activity
  27. 27. Credibility: It takes time
  28. 28. Networks: Take advantage of them
  29. 29. Networks: Which work best for you?
  30. 30. Networks: Academia.edu
  31. 31. Evaluate, fine-tune, rethink
  32. 32. Thank you

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