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Measuring Effectiveness of Social Media

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paul baker
paul baker

This document discusses various social media tools that can help communicate research more effectively, including blogs, podcasts, social bookmarking, and slidesharing. It outlines how these tools can be used for production, monitoring, and measuring engagement. Specific metrics from tools like WordPress, SiteMeter and Feedburner are mentioned. The document concludes by recommending the reader consider which tools best fit their content, audience and time to further disseminate their research and track its use and impact.

TechnologyNews & Politics
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Measuring Effectiveness of Social Media Paul Baker Wisconsin Center for Education Research
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‘Social media’ provide… ,[object Object],[object Object],[object Object],[object Object]
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]
A. Tools for production ,[object Object],[object Object],[object Object],[object Object]
Blogs
[object Object],[object Object],[object Object]
Podcasts
[object Object],[object Object]
Social bookmarking
Del.icio.us = community
[object Object],[object Object]
Tags: Blogs
Tags: Technorati
Tags: Slideshare
Tags: Flickr
Tags: YouTube
B. Tools for monitoring ,[object Object],[object Object],[object Object]
Alerts
Watchlists
News aggregators
C. Tools for measurement ,[object Object],[object Object],[object Object]
Wordpress
SiteMeter
Feedburner
D. Outcomes ,[object Object],[object Object],[object Object],[object Object],[object Object]
E. Next steps ,[object Object]
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