This document discusses various social media tools that can help communicate research more effectively, including blogs, podcasts, social bookmarking, and slidesharing. It outlines how these tools can be used for production, monitoring, and measuring engagement. Specific metrics from tools like WordPress, SiteMeter and Feedburner are mentioned. The document concludes by recommending the reader consider which tools best fit their content, audience and time to further disseminate their research and track its use and impact.

1. Measuring Effectiveness of Social Media Paul Baker Wisconsin Center for Education Research

2. How can new online tools help me communicate research? What are ‘social media’? What is Web 2.0?

3. ‘Social media’ provide… more outlets more resources a wider network more rapid communication

4. Overview A. Tools for production B. Tools for monitoring C. Tools for measurement D. Outcomes E. Next steps

5. A. Tools for production Blogs Podcasts Social tagging & bookmarking SlideShare

6. Blogs

7. Engage journalists and practitioners in conversation Provide a forum for sharing resources via links, tags, blogroll Boost recognition for your institution

8. Podcasts

9. Like radio, except available at user’s convenience Content accessible for visually impaired

10. Social bookmarking

11. Del.icio.us = community

12. Bookmark and share content you have found, or developed Follow others’ bookmarks to find new resources and outlets

13. Tags: Blogs

14. Tags: Technorati

15. Tags: Slideshare

16. Tags: Flickr

17. Tags: YouTube

18. B. Tools for monitoring Alerts Watchlists News aggregators

19. Alerts

20. Watchlists

21. News aggregators

22. C. Tools for measurement Wordpress stats SiteMeter stats Feedburner stats

23. Wordpress

24. SiteMeter

25. Feedburner

26. D. Outcomes These tools have provided me with: More information sources More dissemination outlets A wider network of communicators and practitioners Fresh approaches to communication

27. E. Next steps Given your content, your audience, and your time. . . . . . which production tool could best help you further disseminate your research?

28. . . . which monitoring tool could best help you track the web for your interests and to track the use of your online content?

29. . . . which measurement tool could best help you track the use of your content?

30. More resources RSS for Educators. Blogs, Newsfeeds, Podcasts, and Wikis in the Classroom John G. Hendron. ISTE, 2008. 308 pp. Web 2.0: New Tools, New Schools. Gwen Solomon and Lynne Schrum. ISTE, 2007. 270 pp. Strategies and tools for corporate blogging. John Cass. Elsevier/ Butterworth-Heinemann, 2007. 224 pp. Wikinomics: How mass collaboration changes everything. Don Tapscott and Anthony D. Williams. Portfolio/Penguin, 2007 Public Relations Theory II Edited by Carl H. Botan and Vincent Hazelton. Lawrence Erlbaum, 2006 Public Relations: Critical Debates and Contemporary Practice. Edited by Jacquie L’Etang and Magda Pieczka. Lawrence Erlbaum, 2006

31. Assessing Organizational Communication: Strategic Communication Audits Cal Downs & Allyson Adrian. Guilford Press, 2004, 292 pp. The Handbook Of Communication Audits For Organizations, Edited by Owen Hargie and Dennis Tourish . Routledge, 2002, 2002, 2004 Building Bridges with the press: A guide for educators, Julie Blair. Education Week Press, 2004. Public Relations on the Net Shel Holtz. American Management Association, 2nd ed., 2002. Blogging for Business: Everything you need to know and why you should care Shel Holtz, Ted Demopoulos. Kaplan Publishing, 2006. 247 p. Naked Conversations: How blogs are changing the way businesses talk with customers. Robert Scoble, Shel Israel. Wiley, 2006. 251 p.

32. Thank you