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Guy Kawasaki’s

10 Ways
to Use LinkedIn
1. Increase
your visibility
Add connections to
increase the
probability of
being seen.
2. Improve
your connectability.
            Show all your affiliations in
                your profile - your past
               companies, educational
             institutions, and activities.
3. Improve
your Google PageRank.
 Make your LinkedIn profile public,
 give it a custom url, and include
 your profile in your email signature.
4. Enhance
your search engine results.
   Promote your blog/website by
   including links to them in your
                  LinkedIn profile.
5. Perform
blind, “reverse,” and
company reference
checks.
    Check references for a
 potential boss or company
    you are interviewing at.
6. Increase
the relevancy of your job
                     search.
    Use advanced search to
     find where people with
       experience like yours
         work. Search using
        keywords relevant to
                  your field.
7. Make
your interview go smoother.
            Learn more about people
            you are meeting so you can
            discuss common interests &
            acquaintances. It’s better
            than awkward silences.
8. Gauge
the health of the company.

 Do an advanced search for a company
 (uncheck “Current Companies only”).
 You will find the rate of turnover and if
 people are abandoning ship.
9. Gauge
the health of the industry.
Thinking of investing
or working in a
particular sector?
Learn more by finding
people who work for
competitors or failed
companies.
10. Track startups.
            Find out who is doing
                  new startups by
         searching for “stealth” or
           “new startup.” Sort by
           degrees to see people
               closest to you first.
Guy Kawasaki’s

10 Ways
to Use LinkedIn
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Linkedin

  • 2. 1. Increase your visibility Add connections to increase the probability of being seen.
  • 3. 2. Improve your connectability. Show all your affiliations in your profile - your past companies, educational institutions, and activities.
  • 4. 3. Improve your Google PageRank. Make your LinkedIn profile public, give it a custom url, and include your profile in your email signature.
  • 5. 4. Enhance your search engine results. Promote your blog/website by including links to them in your LinkedIn profile.
  • 6. 5. Perform blind, “reverse,” and company reference checks. Check references for a potential boss or company you are interviewing at.
  • 7. 6. Increase the relevancy of your job search. Use advanced search to find where people with experience like yours work. Search using keywords relevant to your field.
  • 8. 7. Make your interview go smoother. Learn more about people you are meeting so you can discuss common interests & acquaintances. It’s better than awkward silences.
  • 9. 8. Gauge the health of the company. Do an advanced search for a company (uncheck “Current Companies only”). You will find the rate of turnover and if people are abandoning ship.
  • 10. 9. Gauge the health of the industry. Thinking of investing or working in a particular sector? Learn more by finding people who work for competitors or failed companies.
  • 11. 10. Track startups. Find out who is doing new startups by searching for “stealth” or “new startup.” Sort by degrees to see people closest to you first.
  • 12. Guy Kawasaki’s 10 Ways to Use LinkedIn Slide design by Check them out at www.ethos3.com