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Successful Blogging


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Successful Blogging

  1. 1. SUCCESSFUL BLOGGING Jamie Bull Social Media Specialist, Feinstein Kean Healthcare Blogger,
  2. 2. ABOUT ME Professional Credentials BA – Public Relations – Quinnipiac University MS – Public Relations – S.I. Newhouse School of Public Communications Social Media Specialist – Feinstein Kean Healthcare
  3. 3. ABOUT ME Blogging Credentials Personal Triathlon Blog +3k visitors/month Corporate sponsors
  4. 4. <ul><li>Defining A Blog </li></ul><ul><ul><ul><li>Word origin: web + log </li></ul></ul></ul><ul><ul><ul><li>Reverse chronological order </li></ul></ul></ul><ul><ul><ul><ul><li>(usually) </li></ul></ul></ul></ul><ul><ul><ul><li>Allow reader interactivity </li></ul></ul></ul><ul><ul><ul><ul><li>(usually) </li></ul></ul></ul></ul>
  5. 5. Why Blog? Writing experience Portfolio development Promote your skills to recruiters Share content with hiring companies
  6. 6. Why Blog? Analyze Writing Performance Measure reader engagement Measure search engine performance
  7. 7. <ul><li>Writing For Blogs </li></ul><ul><ul><li>Google is your most important audience </li></ul></ul><ul><ul><ul><li>What do you want to be found for? </li></ul></ul></ul><ul><ul><ul><li>Use high value keywords strategically </li></ul></ul></ul><ul><ul><ul><li>Pay special attention to headlines, URLs, titles and first paragraphs </li></ul></ul></ul><ul><ul><ul><li>Use photos/videos whenever appropriate </li></ul></ul></ul><ul><ul><li>Understand readership behavior </li></ul></ul><ul><ul><ul><li>Be mindful of reader platform </li></ul></ul></ul><ul><ul><ul><li>Can it be easily red on an iPad? Smartphone? </li></ul></ul></ul><ul><ul><ul><li>Consider short “snackable” posts </li></ul></ul></ul><ul><ul><ul><li>Use BOLD, bullets, underline to make for easy scanning </li></ul></ul></ul><ul><ul><li>Links and conversation are king </li></ul></ul><ul><ul><ul><li>Credit outside sources </li></ul></ul></ul><ul><ul><ul><li>Provide additional context </li></ul></ul></ul><ul><ul><ul><li>Build connections = build Google juice </li></ul></ul></ul>
  8. 8. Want to become a successful blogger? … start by reading and learning from the best.
  9. 9. <ul><li>Starting A Successful Blog </li></ul><ul><ul><li>Structure Your Content </li></ul></ul><ul><ul><li>Choose Your Platform </li></ul></ul><ul><ul><li>Plan Your Content </li></ul></ul><ul><ul><li>Build Your Network </li></ul></ul><ul><ul><li>Promote, Measure, Analyze, Optimize </li></ul></ul>
  10. 10. <ul><li>Ready to blog? Structure Your Content </li></ul><ul><ul><li>What are you passionate about? </li></ul></ul><ul><ul><li>What is the topic of your blog? </li></ul></ul><ul><ul><li>Is it sustainable? </li></ul></ul><ul><ul><li>Does it restrict the length or frequency of your posts? </li></ul></ul><ul><ul><li>How will you source topic ideas for posts? </li></ul></ul><ul><ul><li>What are recurring themes or topics? </li></ul></ul>
  11. 11. <ul><li>Choose Your Platform </li></ul><ul><ul><li>Blogger </li></ul></ul><ul><ul><li>Wordpress </li></ul></ul><ul><ul><li>Tumblr </li></ul></ul><ul><ul><li>Squarespace </li></ul></ul><ul><ul><li>Posterous </li></ul></ul>
  12. 12. <ul><li>Plan Your Content </li></ul><ul><ul><li>Identify frequency </li></ul></ul><ul><ul><li>Plan topics </li></ul></ul><ul><ul><li>Develop a calendar </li></ul></ul><ul><ul><li>Write content </li></ul></ul>
  13. 13. <ul><li>Build Your Network </li></ul><ul><ul><li>Don’t expect a “Field of dreams” </li></ul></ul><ul><ul><li>Where does your audience spend time online? </li></ul></ul><ul><ul><li>How do they discover new content? </li></ul></ul><ul><ul><li>Leverage existing networks </li></ul></ul>
  14. 14. <ul><li>Promote, measure, analyze, optimize </li></ul><ul><ul><li>What strategies and content perform? </li></ul></ul><ul><ul><li>Are users discovering and sharing content as you expected? </li></ul></ul>Lindenmann’s Communications Yardstick Prioritizing Social Media Metrics
  15. 15. Questions? [email_address]