How can we learn from the Commons project on Flickr and use it as a benchmark to develop policy for allowing our collections to be used under open access? How do we measure the success, maintain our new community, progress with better access to our collections and develop new business models?

1. open licensing & the future
for collections
Museums and the Web 2009
April 15-18, 2009
Indianapolis, Indiana, USA
paula bray
manager, visual & digitisation services
paulab@phm.gov.au
www.powerhousemuseum.com/imageserices

2. Photography by Jean-Francois Lanzarone
8th April 2008 we were
allowed to take a RISK

4. This initiative
has set a benchmark to change policy at the
Museum!
and raised a bunch of questions

5. how
?
what measures
community
better access
new business model

6. insert book pic
Photography by Jean-Francois Lanzarone
traditional image licensing models
usually based on conventional print publication

7. outdated
are they sufficient?
will they see museums
into the future?
Photography by Paula Bray

8. not how will we provide fast & efficient
if
dissemination of our content?
that will benefit
the education sector
Live fast? by Giampaolo Macorig

9. charge fees!
currently most of us
4
reproduction
access
production
prints
digital files
& in a variety of ways

10. no standard model

11. do current models benefit
education sector?
Photography by Geoff Friend
to enable
research
&
innovation

12. Powerhouse Museum
extensive Photo Library collection
licensed for a variety of applications
with only 20% discount for education

13. over 500,000 images
pic of photo library

14. ‘one-size-fits-all’
‘all size fits one’ by gnosis/johnr
doesn’t help education sector

15. only 20% discount for scholarly use

16. it can takes days to get our stuff
ʻsnailʼ by Lastaii

17. public requires fast services now

18. ‘Museum Open’ by johnlamb
open access: not typical policy
for image licensing

19. why?

20. change is required
use this as example of open access model

21. reduce costs
research
innovation
connect collections
promotion ‘Open’ by splorp
why do open access?

22. REDUCE escalating fees for education to copy
ʻ2007_03_05ʼ by DennisSylvesterHurd
Australian schools: payed $50,000,000 in
2006 part VB statutory licensing
jumped $10,000,000 from 2005

23. enable rich research
ʻResearch Medical Center Libraryʼ by Gwen's River City Images

24. encourage innovation
ʻModernism in Australiaʼ by Dan Hill

25. it is REALLY complicated
copyright
creators
attribution
income
orphan works
access priorities

26. significant challenge
varied across institution
hard to adopt standard model
global differences in copyright acts

27. Australian Copyright Act 1968
ʻcopyrightʼ by pfffpustekuchen
no fair use
fair dealing = limited
S200AB new provision?

28. ‘one-size-fits-all’
doesn’t work
on-line has changed delivery
models need reviewing
administration costs
are we really seeing what our audience wants?
‘open the gate’ by blondie 478

29. open access is not new
there have been previous models

31. 1997 and 2004
not-for profit and independent membership organisation
explored ways to address the lack of resources available for
educational use, manage complicated rights and licensing

32. one of the first to address the need for digital
content to be accessible via a group of works
under a standard license

34. Aim: content for research and academic purposes
for a variety of educational institutions.

36. Aim:
to reduce the costs for education
free high-resolution images to be used
for scholarly purposes
link to the participating institutions
rights and permissions

39. all these models
help towards
‘unlocking collections’
Photography by Paula Bray

40. April 8th 2008
‘unlocking’ our photographic collections
we started

41. high value
sydney centric
sold copies
rarely exhibited
no major publication
not known for
photographic content
reservation from some
no measures
possible drop
in income

42. visitation
in the first four weeks
40,000 views
230 contacts
2500 + tags

43. 20 times more visitation than on our site
currently projected as

44. some thought it was risky
we let go
first Powerhouse Museum project :content freely accessible

45. not all content
ʻfully-cataloguedʼ
Description
Glass negative, half plate, 'Ocean Wave Hotel', unattributed studio, Sydney, Australia, c. 1880-1923
Silver gelatin dry plate glass negative in portrait format. The Tyrrell Collection Inventory records the above caption but does not attribute the
negative to a studio.
The negative is not fully catalogued.

46. perfect for the Commons
change to policy
& a big

47. what happened ?

48. Tyrrell sales didnʼt drop
some expectation they would

49. general sales have increased slightly

50. can increased visitation
encourage sales?
important for institutions that rely on income

54. critical measure for
these results are a
a future open-access initiative
if sales can remain the same then the question
of income generation needs to be addressed as
either neutral or potentially beneficial

55. income is low
remembering that overall
in comparison to other income streams across the organisation
venue hire
admission
publications

56. what is the value of promotion?
access never greater
community connection
reputation
participation
engagement
informed about other collections

57. what do we really want?
connection
community
engagement
innovation
research
participation

58. partnerships

59. geo-mapping

60. Paul Hagon
innovation

61. connection

62. ?
location

63. started conversations

64. Photography by Paula Bray
discoveries

65. we learned that this contact had only
visited the Museum
once in the last ten years
“Congrats on sticking with it for
the 500. Actually, as regards
content, I just want more of the
same. Whatever you choose to
put up is good for me.
visits regularly now
I can find stuff I think I want any
blogs about our images day of the week by searching
comments on Photo of the Day around the internet, the PHM
collection search, or Flickr. But
what I can’t find for myself, and
what I like here is the serendipity
of seeing something you’ve
chosen, for your reasons, to
show to us.”

67. Image courtesy Randwick City Library Services
Photo of the Day

69. Text
Text
Photo of the Day
Photography by Sutto

70. where are we heading?
‘Going up’ by Jim Frazier
Attribution-Noncommercial-No Derivative Works 2.0 Generic

71. Powerhouse Museum
plans
investigate new provisions in the copyright act
review acquisition license agreements
allow options for copyright holders = CC license

72. we need a
new business model for
image licensing

73. new fine art printing service
income streams still required ʻEPSON Stylus CX5600ʼ by ? 1 Adam
creator remuneration

74. experimenting with print product

75. open access image
repository

76. free download for
scholarly purposes on the website
Photograph by Paula Bray
tracking methodologies: see what public want

77. ‘What an Impression!’ by dougjoubert
hope: to make an impression to review models
and start talking about how to do this better

78. benefit the education sector
ʻconey island school bus lotʼ by bk dauphin

79. reduce the escalating costs to access
IMAGES from publicly funded
collections

80. with great thanks to the
initiated by George Oates 2008

81. thank you
Museums and the Web 2009
&
Frederick Miller
Powerhouse Museum photographers
all Flickr members using Creative Commons licenses
paula bray
manager, visual & digitisation services
paulab@phm.gov.au
www.powerhousemuseum.com/imageserices