Presentation on business model innovation in the cultural heritage sector. We used Alexander Osterwalder's business model canvas to highlight bottleneck's that hamper true business model innovation in this sector. The presentation was given during in Delft during a workshop on business model innovation organized by STAP, DEN and Knowledgeland in march 2009.

1. Business Model Innovation
Cultural Heritage
Research Kick-off 12 maart 2009

2. Background:
DEN Conference, Business
Model Workshop
december 2008
www.teleread.org

5. Most important
conclusions:

6. One thing is very clear:

7. New value propositions emerge, new
client groups are reached by digitizing
collections

8. However, many
questions remain
unsolved:

9. ‘What kind of infrastructure do we need
to make the endeavour sustainable and
interoperable?’

10. ‘What kind of impact will this have on our
organisation? Do we have the resources to
do this ourselves, or do we need partners?’

11. ‘How do we protect intellectual property
while offering open access?’

12. ‘What will be the impact on our client
relations when we use different channels?’

13. ‘What client groups are central to our
mission?

14. ‘What revenue models will fit our
mission and values?’

15. Free
Broker
Affiliate
‘What revenue models will fit our
mission and values?’
Freemium
Advertising Subscription
Sponsoring

16. ‘It is important to understand who
we are and where we stand in the
process’

17. Transformation
Innovation
Digitization
Where are we now, how far do we want
to go?

18. A recent example from
Images for the Future:
www.imagesforthefuture.org

19. joins

20. pilot-project makes 400
photo’s
available online

21. Why?

22. reaching out to a larger and
more international audience

23. Engaging the audience in
participation
(through social tagging)

24. 4 november:
Visits: 400.000+
Comments: 270

25. Old situation

26. New situation: partner with Flickr, a place
already well visited by photographic
enthousiasts

27. No copyright restrictions: use, re-use,
sample, tag, enjoy

28. A larger, non- academic audience is
reached

29. Conclusion: fascinating pilot.
But.

30. ...How will this work out when
the National Archive will digitize
million images?...
more than a

32. Costs will go up. How about
revenues?

33. How do we get to real
business model innovation?

34. Innovation that will be
sustainable, efficiently
organised, open...

39. Research goals:
1. providing insights in the choices we have to
make to define our roles in the digital environment
2. defining and analysing instruments that can be
used to make these choices in a balanced way

40. international trends
Expert sessions link with the creative
industries
Interviews
Deskresearch organisation
Intellectual property
Infrastructure
Publication
Conference
(september)

41. www.teleread.org

42. www.teleread.org

43. www.teleread.org

44. www.teleread.org

45. Keep in touch?
Provide input?
marco.streefkerk@den.nl
hverwayen@kennisland.nl