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PTTP09 London Film Fest Workshop

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A workshop on how to make a sustainable living as a filmmaker in today's marketplace, and in light of "free." Good for organizations and other artists, and not just about free, but about how to survive a bad marketplace using new tools. Some new stuff, some old

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PTTP09 London Film Fest Workshop

  1. 1. Inventing the Future
  2. 2. Disruptive Innovation Disruptive technology and disruptive innovation are terms used in business and technology literature to describe innovations that improve a product or service in ways that the market does not expect, typically by being lower priced or designed for a different set of consumers. Clayton Christensen via Wikipedia
  3. 3. $
  4. 4. Old World $ Myth • Play Festival • Sell to Distributor/Broadcaster (s) • advance • percentage of revenues • They sell to audience • Who pays for film • $ to distributor • $ to filmmakers • $ to investors • Everyone is happy
  5. 5. Old World $ -- Reality • Play Festival Maybe • Sell to Distributor/Broadcaster (s) Maybe – forever, everywhere • advance $0 - $15,000 avg • percentage of revenues 30% - 60% after expenses • They sell to audience Hopefully • Who pays for film If theaters book it or buyers buy • $ to distributor But, Marketing, P& A, staffing, cross-collateralization, fees, delivery, • $0 to filmmaker • $0 to investors • you don’t even own your film anymore
  6. 6. Some Numbers “Some data from an anonymous source about indie content on Netflix and iTunes: • Per-title agreement [for two years] with Netflix can go up to 5k-20k, especially if we give them a 60 day pre-dvd release window • Standard on one-year day-and-date ranges from . 8-2k and catalog renewal can go as low as .25-.5k per if the titles is 5 years old or more... • Per-title revenue on iTunes for one year has proven to range greatly, from $ 50 to about $ 2000 with the average well below $1k thus far, but they have only been offering indies for just over a year so let's allow them to continue to build steam.” Scott Kirsner, Cinematech and author of Fans, Friends & Followers
  7. 7. Photo Credit: FFFFound
  8. 8. DISINTERMEDIATED Rise of the Crowd
  9. 9. Pew Research Center
  10. 10. IndieWire SpoutBlog
  11. 11. Franny Armstrong Age of Stupid
  12. 12. Langworthy & Henein Vanishing of the Bees
  13. 13. Twitter Usage by Age Group US and Int’l Growth
  14. 14. US and Int’l Growth thanks to Oprah Source: ComScore
  15. 15. My TweetStats by Day and Hour Source: TweetStats
  16. 16. Zoe Keating @ZoeCello 1.13 million followers on Twitter
  17. 17. Participatory A Conversation
  18. 18. Building Community Friends & Fans
  19. 19. www.meetup.com
  20. 20. www.foureyedmonsters.com
  21. 21. www.foureyedmonsters.com
  22. 22. CrowdSourcing Turning Community into Funders
  23. 23. www.indiegogo.com
  24. 24. www.kickstarter.com
  25. 25. Participatory II. A Viral Video Conversation
  26. 26. Remix Culture Mash-Ups and Sampling – Participatory Cinema
  27. 27. Kuitman: Thru-You
  28. 28. Gaylor: RIP! A Remix Manifesto
  29. 29. Multi-Platform Agnostic and Viral
  30. 30. McAbee: Stingray Sam
  31. 31. Free (Plus fee)
  32. 32. “On the one hand information wants to be expensive, because it's so valuable. The right information in the right place just changes your life. On the other hand, information wants to be free, because the cost of getting it out is getting lower and lower all the time. So you have these two fighting against each other.” Stewart Brand at the first Hackers' Conference in 1984
  33. 33. Generatives • Immediacy • Embodiment – Give them something – Speaking Fees now • Patronage • Personalization – Support the artist; Radiohead model – To their needs • Accessibility • Interpretation – Make it easy to get – with study guide, or – Convenient commentary • Findability • Authenticity – Work with partners who – From you directly, signed make you findable by you Adapted from Kevin Kelly’s Better than Free
  34. 34. Tifany Shlain: The Tribe
  35. 35. Cross-Platform Cross-Media, Transmedia
  36. 36. Olds & Scott: Occupation Dreamland
  37. 37. Where We are Now • Disintermediated • Participatory - a • Viral Video Conversation • Remix Culture • Community & Fans • Multi-Platform • Crowdsourcing - • Free Plus Fee Audience & Funding • Cross-Platform
  38. 38. Easy Translation • Have a website for • Consider value of you and your films allowing remix • Blog, tweet and • Be multiplatform join the • Expand the conversation experience through • Build your fan base cross-media • Use them to raise funds, to promote • Remember what you and your film will make people • Use Viral Video pay $ for your film
  39. 39. The Internet
  40. 40. The Internet
  41. 41. The Internet
  42. 42. Future
  43. 43. Arapanet 1969
  44. 44. First use of term Internet 1974
  45. 45. Internet opened to commercial interests 1988
  46. 46. Facebook 2004
  47. 47. Google YouTube 2006
  48. 48. Twitter, etc
  49. 49. Today Future
  50. 50. Electracy Today Future
  51. 51. Orality
  52. 52. Orality Literacy
  53. 53. Orality Literacy Electracy
  54. 54. Electracy electronic enabled thought, processes, writing, storytelling, business practices - all based on electronic, visual, motion media communication. Greg Ulmer, Teletheory, 1989
  55. 55. Orality
  56. 56. Poetry & Discourse
  57. 57. Writing
  58. 58. Printing Press
  59. 59. Photos
  60. 60. Film
  61. 61. Internet
  62. 62. Cross-Media
  63. 63. The best way to predict the future is to invent it Alan Kay Future
  64. 64. Potential Roadblocks: Policy - need Net Neutrality Lack of Vision & Creativity Lack of Business Models Established Players Future Thanks Jenny Toomey
  65. 65. Blog: www.springboardmedia.blogspot.com Email:bnewman001@gmail.com Twitter: @Bnewman01

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