1) Three big trends are discussed: the growth of artificial intelligence, the importance of context over just mobile, and content discovery being mobile-first.
2) Artificial intelligence will continue to get better at filtering content and predicting user behavior, making spam harder. Marketers need to focus on creating loved content.
3) Mobile is significant but context matters more - the device is less important than where and how users access information. Content discovery happens across devices.
4) To succeed, marketers need strong skills in creativity, technology, and strategy, especially where these intersect. Measurement, audience building, and mobile-first design will be important.
61. 2) Predicting
Ray Kurzweil Joins Google In Full-Time
Engineering Director Role; Will Focus On
Machine Learning, Language Processing
62. “Discussing his project at Google…
Kurzweil says he is creating a
synthetic neocortex that can
understand language just the way a
human does.”
Source:
105. “My vision when we started Google 15
years ago was that eventually you
wouldn't have to have a search query at
all. You'd just have information come to
you as you needed it.”
Source:
119. “Apps put information in little cages
you can visit when you feel like it.
Google Now lets that information
roam free, to find whomever might
need it most.”
Brian Barrett, Wired
Source