The document discusses blogs and their role in online journalism. It notes that blogs originated in the early 1980s and became more popularized in the late 1990s with the creation of Blogger. The document encourages students to create their own blogs to build their reputation, make industry contacts, showcase their knowledge and skills, and increase their chances of finding employment. It provides tips on how to structure a blog, including writing regularly, adding links, tags, and ensuring transparency. Students are directed to develop blog post ideas within their specialist field or as a personal journal and to engage with the blogging community.

1. Online Journalism 2: blogs

2. What? When? Why? Who? How?

3. What?

4. Weblog.

5. “ Pre-surfed web”

6. Blogroll

7. Expert analysis

8. Synthesis

9. Opinion

10. Anything you want it to be.

11. It’s just a platform really.

12. When?

13. 1983: mod.ber 1994: Justin Hall 1997: coined 1999: Blogger etc. ... http://en.wikipedia.org/wiki/Blogs

15. Why?

16. Reputation

17. Contacts

18. Knowledge

19. Skill

21. Who?

22. Salam Pax

23. Daily Kos

24. Trent Lott

25. Rathergate

26. Guido Fawkes

27. How?

28. Regularly

29. Link

30. Transparency

31. Trackback

32. Tags

33. Community (blogosphere)

34. A hook.

35. 3 broad types?

36. 1. The ‘behind the scenes’ diary

37. 2. The niche news service

38. 3. The running story

39. But don’t be afraid to mix it up.