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Online Journalism lesson 2: blogs


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Outlines a brief history of blogs, what they are, and how they can be used in journalism. Originally delivered in Feb 2008 - for the 2009 lecture see the author's other slideshows

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Online Journalism lesson 2: blogs

  1. 1. Online Journalism 2: blogs
  2. 2. What? When? Why? Who? How?
  3. 3. What?
  4. 4. Weblog.
  5. 5. “ Pre-surfed web”
  6. 6. Blogroll
  7. 7. Expert analysis
  8. 8. Synthesis
  9. 9. Opinion
  10. 10. Anything you want it to be.
  11. 11. It’s just a platform really.
  12. 12. When?
  13. 13. 1983: mod.ber 1994: Justin Hall 1997: coined 1999: Blogger etc. ...
  14. 14. Do something now <ul><li>Go to and sign up for a blog </li></ul><ul><li>Don’t worry about a name – you can change it later </li></ul><ul><li>Write your first post briefly introducing yourself and your specialist area. </li></ul>
  15. 15. Why?
  16. 16. Reputation
  17. 17. Contacts
  18. 18. Knowledge
  19. 19. Skill
  20. 20. Neil McIntosh, Head of Editorial Development, The Guardian <ul><li>“ If you enter the jobs market without one, no matter how good your degree, you’re increasingly likely to lose out to people who better present all they can do, and have the experience of creating and curating their own site.” </li></ul><ul><li>… also see the 37 comments at </li></ul>
  21. 21. Who?
  22. 22. Salam Pax
  23. 23. Daily Kos
  24. 24. Trent Lott
  25. 25. Rathergate
  26. 26. Guido Fawkes
  27. 27. How?
  28. 28. Regularly
  29. 29. Link
  30. 30. Transparency
  31. 31. Trackback
  32. 32. Tags
  33. 33. Community (blogosphere)
  34. 34. A hook.
  35. 35. 3 broad types?
  36. 36. 1. The ‘behind the scenes’ diary
  37. 37. 2. The niche news service
  38. 38. 3. The running story
  39. 39. But don’t be afraid to mix it up.
  40. 40. Do something now (2 mins) <ul><li>Think of an idea for a blog. Is it going to be about… </li></ul><ul><li>Your life as a journalist – leads, ideas, what didn’t make it into publication, mistakes, issues, community? </li></ul><ul><li>Your specialist area – what’s going on, backgrounders, rumours, community? </li></ul><ul><li>A challenge, a goal, a format – interview 100 major figures; reviews; go eco; swap lifestyles, etc? </li></ul>
  41. 41. Do something now <ul><li>Write your post: ‘Ten things you need to know about…’ </li></ul><ul><li>Link to your sources whenever you mention something from them </li></ul><ul><li>Link to your social bookmarking (Delicious) account! </li></ul><ul><li>Tweak and edit – structure, grammar, spelling, links. Work the intro and the ending (chopping first par sometimes works). </li></ul>
  42. 42. Explore, network, promote <ul><li>Create a blogroll of related sites – starting with the others in the class and the journalism degree page </li></ul><ul><li>Post some comments on other blogs where you can contribute something (useful links, tips, questions, encouragement) </li></ul><ul><li>Sign up with Technorati </li></ul><ul><li>Explore and play with your Wordpress dashboard (e.g. Presentation > Widgets) </li></ul>
  43. 43. Directed study (5 hours) <ul><li>Next week you will write the first story for the website </li></ul><ul><li>Keep your eye open for story ideas and leads. Non-mainstream sources . Bookmark them and have them ready for next week’s news conference. </li></ul><ul><li>Keep building your RSS reader feeds </li></ul><ul><li>Read blogs </li></ul><ul><li>Read the reading </li></ul><ul><li>Write more posts – e.g. roundups of headlines from your field; reflections on your newsgathering, or on OJ in general </li></ul>