Web 2.0 For Teachers And Students At Diocesan College Bishops


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  • Thanks for being here. My presentation is on the opportunities that social media affords to you, as educator, and your students.
  • First, I think it’s useful for us all I to understand which services you use (and why)? This matrix goes from web 1.0 services on the left to web 2.0 ones on the right. As one moves across, increasing effort is required to produce content. So, the far right is dominated by the organisation, not the individual producer.
  • It’s easy to start using web 2.0 and experiment with its affordances; the unique opportunities its tools offer. You can start by subscribing to RSS feeds… and eventually end up being cited as the expert in your teaching field and attending cool conferences :) !
  • It’s important that your school reflects the positives of workplace and leisure culture, so it’s as relevant to learners as possible.The sooner you start web 2.0, the more comfortable you’ll be with taking advantage of the new affordances it offers.
  • I hope what motivates you is not needing to address a BIG CRISIS, but incremental improvement in what you (and Bishops) does.Arguably, any work you do on web 2.0 demands an entrepreneurial (versus educational) approach, where you take constant risks with no confidence you’re right!Ultimately, the school, teachers and students who take up the opportunity of web 2.0 will be the ones running the show; rather than acting in it or buying the tickets to watch.Who would we prefer to showcase its forward-thinking potential; Rondebosch, Sacs or Bishops?
  • There are fantastic opportunities for students to… record their learning history… understand the potential and dangers of the medium early-on… for the senior grades, develop a personal voice… showcase their involvement with the school… get a foretaste of the business world… learn from their elders
  • It’s important that embracing new technologies will entail shifts in your school’s culture. In particular, the Bishops brand could to evolve being an Open Source one (see my hand-out).Wikipedia is a classic example of this in action:Here writers (presumably external to the school staff) have co-created a meaningful Wikipedia experience on Bishops using text and the Wikipedia template. In doing so, there has been extensive debate (visible to all) about the appropriate wording of the description… While it’s great to see the passion of the writers taking ownership of Bishop’s history, it’s important that the school gives feedback on the objective sources of the text, its production and address the subjective elements of meaning and experience. Otherwise, one could find inaccuracies on Wikipedia being quoted as fact!
  • There are many unofficial Bishops groups on Facebook. This poses a challenge for Ods, students and teachers who want to join the right one(s)!P.S. Facebook is a great tool for managing school re-unions :) !
  • So, now you’ve seen what those outside Bishops are producing online, now follows an overview of the web 2.0 that Peter and I have prepared for the OD See 2010.This content is being prepared to address the challenges we face in realising the type of exhibition that we’d like to!
  • It’s important to understand one’s attitude to technology; and how failures we’ve all experienced might prevent us from experimenting and taking advantage of the opportunities that are out there. We should rather move to a paradigm that accepts failure as an important learning tool for success. COMPUTER SAYS NO! is an opportunity...As our first social network experiment, this group is a good start.Though we need assistance to drive it’s growth as members are too busy to do it for us…That said, the group’s number will grow as it’s publicised through more official, traditional, channels, word-of-mouth, etc.
  • My first-ever Facebook campaign, which was cheap to run, shown a lot and resulted in one new member :) ! Hopefully, I’ll do better with the next version…
  • Launched a Google Group as a ‘more open’ Facebook alternative. No-one has joined it, yet…
  • Peter and I need Marketing, PR and OD Union support with driving the non-net-world marketing effort.
  • To close, I’d encourage you to have a look at these sites and appreciate what’s possible in web 2.0.
  • Web 2.0 For Teachers And Students At Diocesan College Bishops

    1. 1. Opportunities for Teachers and Students using social media (web 2.0) Travis Noakes May, 2009 Prepared for 05/25/09 © travisnoakes.co.za 1
    2. 2. Easy Web 1.0 What do YOU use? Web 2.0 Resource intensive (consumer) (producer) Email and search Share photos Social network Blog Upload a video edit Google Yahoo Picassa Flickr LinkedIn Wordpress Typepad Youtube Hotmail MSN bigthink Squidoo Blogger Myvideo Wolfram Share bookmarks Facebook ThoughtLeader (M&G) zoopy SMS and chat Delicious diigo Twitter Upload a podcast Promote your blog stumblupon Myspace MSN Chat podcast.com Skype Friendster Afrigator Amatomu Rate, write reviews Share a portfolio MXit Orkut technorati metacritic bhance.net Create a group Share your slides Take part in online forums Download music and documents Run an open-source Google Groups software project Slideshare iTunes iLike docstoc sourceforge.net Use newsgroups spotify musopen Create shared Content (Wiki) Use a feed aggregator Create your own lastfm pandora social network Subscribe to Rich Wikipedia Do search engine Share shopping Site Summary feeds lists optimisation Ning Run a survey Amazon Advertise online Download podcasts Use a cloud Launch a petition Google adsense Brand YOU computing service Facebook ads ted.com Raise charity Track your website’s thedolectures.com Google box.net popularity audible.com Sugarsync dropbox greatergoodsa Google Analytics Brand School N.B. Just scratching the surface of what’s out there… Important to experiment with new services, different platforms, etc. 05/25/09 © travisnoakes.co.za 2
    3. 3. Opportunities for YOU; the educator-prosumer-producer… Experiment with the novel affordances of web 2.0 software: Subscribe to Rich Site Summary (RSS) feeds Keep abreast of the blogs and websites that interest you. Share bookmarks socially Highlight the best sites in your field of interest; add notes on them, discuss them, etc. Create your own community of champions Launch your “I studied with (ME!)” Facebook Group (: ! Help prepare your students for the modern workplace … minimise threats; understand the impact of new media and avoid the infantilism of cyber-hype. Collate, share (and back-up!) your Intellectual Property (IP) After all, we’re in the time of the writer (digital media); no longer the reader (heritage media). Create a Squidoo lens or Blog to share your teaching passion Showcase your expertise in a particular area of teaching and network with similar minds. Achieve personal recognition in the niche that matters to you and learn from others. Create ‘best of’ portfolios of student work and sport: essays, art, projects, videos, etc. Highlight the achievements of you(r students). Raise your profile on the Department of Education’s website, and others… Share case studies of your best exercises on siyavula.org.za, Thutong, etc. … and go to COOL conferences See you at NetProphet in 2010? Or how about those Steve Vosloo (Fellow for 21st Century Learning at the Shuttleworth Foundation), attends? Be generous, build your trusted personal network - discover all you get in return. 05/25/09 © travisnoakes.co.za 3
    4. 4. Why YOU should experiment… Taken from Steve Vosloo’s blog Innovating Education blog at http://innovatingeducation.wordpress.com/: In Convergence Culture, Henry Jenkins says: Our workplaces have become more collaborative; our political process has become more de-centered; we are living more and more in knowledge cultures based on collective intelligence. Our schools are not teaching what it means to live and work within such knowledge communities; but popular culture may be doing so. Why now… There is so much that can be done AND more opportunities arise every day. For example, MakeUseOf.com emails five COOL websites each day… It takes up to 5 years to become comfortable using all internet services. The sooner you start the better! 05/25/09 © travisnoakes.co.za 4
    5. 5. Inspire individuals to use Web 2.0 Toss out losing approaches to gain a better understanding and improve performance. It’s important to focus on affordances, not the risks of failure. As Mike Moran writes in Do It Wrong Quickly: “… the way to eventually do it right is to admit that what your trying now is probably wrong. That’s why you’re trying see? Everything is an experiment- QuickTimeª and a decompressor are needed to see this picture. YOU need to find out what works. So we can’t pore over the details and reach consensus before we try something. We need to accept that our first try will stink on ice, and then we’ll start making it better- so that it stinks a little less every day.” It’s important that Bishops’ brand promise to ‘inspire individuals’ is reflected in a culture that respects becoming an innovative educator and student means finding your own voice though continuous experimentation and improvement. The BIG risks in you, your school and its students not experimenting are: - All miss out on the benefits of a knowledge-sharing, crowd-sourced culture - A growing technological chasm between you, your students and society - Being beaten by Rondebosch, Sacs, Wynberg, etc. ONLINE! Mark Twain once said that “The man with a new idea is a crank until the new idea succeeds”. 05/25/09 © travisnoakes.co.za 5
    6. 6. Opportunities for students as prosumers and producers. • Keep a digital record to see progress Track one’s improvement from grade 0 to 12 (and be grateful it’s backed-up!) • Become web 2.0 media literate understand the benefits and hazards of new media early on. • Experiment with new types of self-expression Write blog posts, create social networking profiles, groups, etc. • Be Brand Ambassadors for Bishops online Set a good example that reflects well on the school (or, at least, understand the implications of stupid behaviour) • Experience the attention, freemium, etc. economies Understand the roles web 2.0 technologies can play in helping one’s goals along. • Connect with Old Diocesans Learn from their examples; good or bad! Will Rogers said, “It isn’t what we don’t know that gives us trouble, it’s what we know that aint’t so.” 05/25/09 © travisnoakes.co.za 6
    7. 7. If you don’t, others will write about you… Diocesan College on Wikipedia - article - follow the discussion tab link It’s better to talk to… than be talked about! 05/25/09 © travisnoakes.co.za 7
    8. 8. Create Facebook groups for you, etc. Diocesan College (Bishops) - Groups on Facebook Comedian Fred Allan once remarked that: “A committee is a group of men who individually can do nothing, but as a group decide that nothing can be done.” 05/25/09 © travisnoakes.co.za 8
    9. 9. Peter Hyslop’s OD See 2010 Create a forum on Founder’s Day to: • Highlight the contribution its arts education department has made in providing the foundation skills used by OD architects, artists, designers and other visual creatives. • Raise money for arts initiatives through: sponsorship, selling a catalogue, doing an art auction, etc. • Highlight sponsorship opportunities (i.e. creation of a visual arts bursary) Components • Launch function • Exhibition in the Old Gym • Digital exhibition in the Computer Lab Challenges ● Limited resources ● No database of email addresses ● No example to follow (first exhibition of this exhibition’s kind in Africa?) ● Silo-fication of communication 05/25/09 © travisnoakes.co.za 9
    10. 10. The OD Union Visual Creatives Facebook Group Chose Facebook initially due to: 1 At least 500 Ods are on it already 2 ODs not really a MySpace or Friendster demographic Learnt it’s: 3 Very easy to create a group 4 Cheap to advertise on 5 Provide FAQs. So far: • 19 members • 12 links • 6 discussion topics 05/25/09 © travisnoakes.co.za 10
    11. 11. OD Union Visual Creatives Facebook ad campaign Ran it for one week: • 113,226 impressions • 22077 unique impressions • 38 clicks • $7 • 1 new member! 05/25/09 © travisnoakes.co.za 11
    12. 12. OD Union Visual Creatives Google Group Provides an alternative for people who are not keen to register for Facebook (due to misplaced fears of its founders’ CIA history, etc.) 05/25/09 © travisnoakes.co.za 12
    13. 13. Future marketing requirements for the OD See 2010 2009 • Contact all Art Prize-winners and Peter’s former students through a Facebook search • Bulk OD emailer to join Facebook or Google Groups • Article in the OD Union section of the Bishops magazine • Pages and forms on the OD union website • New Facebook and Google Ads campaigns 2010 Peter and I will need help with: • PR around the Bishop’s bursary for Visual Creativity* • Posters • Flyers • Invites Peter will run an art project using web 2.0 that looks at the creative accomplishments of OD Visual Creatives. * N.B. The Art Bursary presents a great story-telling opportunity! 05/25/09 © travisnoakes.co.za 13
    14. 14. Please start someweb2.0 Keep up-to-date with the lingua franca http://www.urbandictionary.com See how easy it is to publish content and learn from experts you never knew existed… http://www.squidoo.com Search South Africa’s most popular blogs… http://www.amatomu.com See what’s Beyond 2000… http://www.technologyreview.com See what other South African educators are doing http://www.thutong.doe.gov.za/ Understand 100 opportunities for you and your students… http://www.netprophet.org.za/2009/05/arthur-goldstuck-net-prophet/ The challenge of mastering new technologies and genres is an opportunity for you and your students to do things better. 05/25/09 © travisnoakes.co.za 14