This is a PDF file which carries information about Locatem Product and its growth potential.

1. Locatem is an O2O business which works on ‘Shared Economy’ principle
and offers every possible facility to its user based on his current location.
Get Cashbacks, Track Friends, Put Social Requests, Hire Public Transport, Search Public Helps and much more; all
through Locatem on your current location. The app certainly has huge potential of growth, profits and success.

2. FOUNDING TEAM
Ashish Mittal Shobhit Srivastava
Sales & Branding
Ashish is founder of Locatem with 15+
years of rich experience. Sales, Project
Management, Client Servicing and Vendor
Development are his strong areas. He has
built & worked with big teams.
Locatem is powered by Yugasa Software Labs Pvt Ltd which is an award winning software development company
and has delivered more than 300 successful projects across clients in 22 countries in last three years. A fleet of
young, dynamic and experienced professionals in development and sales teams make Locatem strong within.
Development Head
Shobhit holds 9+ years of technical
experience in Software Development,
Project Management, Client Servicing
and Network Administration. Shobhit
works as Technology Head at Yugasa.

3. PROBLEM TO ADDRESS
Indian offline selling holds approx 96% of retail business share. But it suffers
lack of proper use of technology.
Some ventures have already started trying to solve the issue, but such existing
apps are uncomfortable in use for customers and merchants when they
exercise cashbacks through these apps during offline shopping.
If offline merchants try to avoid existing uncomfortable apps or websites then
the only left option is traditional discounting system which is unorganized and
leads to brand devaluation.
Offline is waiting to be next Online in retail sector in India. A huge opportunity lies in
the fact that it is not yet properly tapped by technology to make it as innovative and
catchy as online market.

4. SOLUTION
A mobile app platform for offline shoppers; which
Brings Offline
retailers on its platform to
showcase their cashback
deals.
Helps Users
to get cashback online
seamlessly for their offline
shopping in their bank a/c
Lets Merchant
execute cashback with a
click of a button after
customer shops at his store.
Notifies Users
about cashbacks available
at local merchants near
user’s current location
A penny saved is a penny earned. Locatem helps buyers earn daily.

5. LOCATEM – BAZAAR Section
• Bazaar gives a platform to local retailers for advertising
their cashback offers infront of offline buyers in a
structured way using a one touch power of online.
• It gives the joy of grabbing deals to buyers on local
stores.
 User reaches a shopping complex and is notified
automatically about possible deals with in 2 KMs of area
around him.
 Since the deal was available for his need so he buys a pair
of shoes on MRP of Rs 4000/-
 Merchant scans the QR code at the payment counter to
validate the user and transfers the cashback to Locatem
using Locatem logic
 User gets confirmation about successful redemption of
deal.
 We transfer appropriate amount (after deducting 11%
commission) to the user after verifying the transaction

6. LOCATEM – CONNECTIONS Section
• ‘Connections’ is a location based social
networking platform for Locatem users.
• With this feature a user can locate & track live
location of a friend after his/her permission
• Merchants or stores can see the number of
active Locatem users around their store
• Users get to know offers from merchants based
on their current location.
• Consumers can post or listen requests (Trills) in
nearby location to avail instant helps or offers
from individual buyers present in that location

7. PROJECTIONS AND REVENUE GENERATION
• We take 11% commission on every cashback transaction which will happen on Locatem.
• Paid ads of different brands on homepage of the app will also be a source of revenue.
These ads will show to all irrespective of users’ location.
2.0 L
Merchants on board by
the end of year 2021
This considers ramping up
activities time to time to
onboard more merchants
every month
4 M
Transactions considering
80% merchants active
Considering average ticket size
per cashback offer to be Rs 50
will result in total collection of
Rs 200 Millions
1 M
Buyers on board by the
end of year 2021
Buyers acquisition will be slow
initially but will grow organically
faster later with the word of
mouth
22 M
Will be the total earning
through 11% commission
All this projection is done in
accordance to 3 years plan.
Detailed information for this
projection is available with us.

8. MARKET VALIDATION
PayTM RIL MARKET SIZE
1 Million+
Total Offline Merchants by early
2017
300 Million
Registered PayTM users as on
July 2018
More than 70%
Of PayTM business share comes
through offline
RIL has recently stepped into this business model and is finding it promising. Yet another
competitor named Magicpin is performing well in the market already.
30 Million
Small merchants & shop-keepers will
be brought on platform
350 Million
Of customer base will be brought
together on platform
3 cities
Pilot project of RIL ‘digital coupons’
model started already
500 Million
Buyers of age 15 to 64 in India who
shop actively offline
US$ 283 Billion
Was the total Indian consumer spending
in Q1 of 2018
Approx 96%
Of the share belongs to offline shopping
which needs tremendous inflow of well
managed technology platforms
Nearbuy

9. WHAT WE ARE NOT ?
WE ARE NOT
Locatem is a better marketing platform when compared against Newspaper, TV, Radio, Affiliate Marketing,
OOH Ads, Deals apps, eShops. Unlike all these medium, we promote a product when a user is about to
make a purchase. The closest competition to Locatem is Merchant himself or the product lying the shelf.
AN AFFILIATE
MARKETING PLATFORM
WE ARE NOT
ECOMMERCE
SHOPPING PORTAL
WE ARE NOT
DEALS SELLING
WEBSITE OR MOBILE APP
CouponRaja | CouponRani | CouponDunia | CashKaro
These websites just show the logo of the offer. When user clicks on the logo, it opens the
respective merchant website for shopping. Highly uncomfortable for the buyer.
Flipkart | Amazon | eBay | PayTM Mall
Unlike eShops vendors, Locatem merchants sell offline. No logistics or delivery is involved in
Locatem. Since users check and feel products before buying so order returns are minimal.
MyDala | Little App
In Locatem buyer sees deals based on his current location. He buys it from merchant and
pays him and not to Locatem. Location based social networking is new way to engage users.
No advance bookings of the deals is required.

10. COMPETITIVE ADVANTAGE
Location based targeted
promotions
Near Field Communication based
Social Networking (Trills) and
location tracking
Better coordination with Merchants
as they will be paid instantly
without weekly delays.
Pay using any payment method.
Cash / Credit Card / Wallet. No
restriction of paying through a
specific wallet
Easier to use with elegant and
clean User Interface.
Automatic process to keep
encouraging merchants for
maintaining their deals on platform

11. VALUE PROPOSITION - CUSTOMER
• Consumers need cashbacks
when they are shopping offline.
• They do not like to search an
offer, instead they want to be
informed about it automatically.
• No one plans a shopping just
because he got a promotional
voucher. He decides to shop
first and then likes to know if a
cashback is available on his
needs.
• Merchants want loyal
customers who know them
directly instead of knowing a
platform where merchant is
unknown.
• Merchants do not want to
devalue their product. On-spot
discounts are never accounted
and business turnovers suffer.
• Consumers feel offended from
promotional SMS which offer
them deals on those purchases
which they do not need
• Consumers find it painful to
search for a required merchant
with attractive offer, at the hour
of the consumer’s need
• Merchant fails to win
consumers’ confidence even
after offering discounts because
customers try to find the bottom
of the discounted price.
• Merchants are paid after certain
duration. All money is first
collected by platform and then
the due amount is paid to
merchant after deducting the
commission amount.
• Customer gets informed about
a valid cashback on a
commodity he wants to buy at
the hour of his need on his
current shopping location.
• Merchant sells on MRP thus
maintaining the value of the
product with increased
customer confidence and
improved turn over in his
accounts books.
• Merchant likes to accept the
money on the counter like he
does during normal sale. This
increases his confidence in
platform.
CUSTOMER WANTS CUSTOMER PAINS CUSTOMER GAINS

12. VALUE PROPOSITION - PRODUCT
• Locatem securely utilizes the
spatial proximity information of
its users to provide them with
the benefits of Cashbacks on
local offline shopping.
• Locatem equips offline
retailers to advertise their
offers as seamlessly as is
currently done by online
platforms without any
investment and know how of
technology.
• It allows users to social
network within the app to
enhance their shopping
experience.
• Locatem automatically notifies
consumers about available
cashbacks during offline
shopping on commodities which
they want to shop in the area of
their current location.
• Shopkeepers get to know active
buyers near them.
• Merchants are not required to
learn any new business model.
It is as simple as selling on
counter, like they had been
doing since ages and just click
a button to transfer commission
to Locatem, which can later be
shared with the consumers.
• Makes the offline shopping
experience more rewarding for
the consumer.
• An experience for buyers to
make more informed choices
for selecting a shopping store.
• More footfall for the merchant
• Establishing brand identity of
the merchants.
PRODUCT FEATURES PAIN RELEIVERS GAIN CREATORS
A study says discounts do not help in winning loyal customers, but Cashbacks do.

13. SUPPORT & FUNDING
Guidance: A corporate Guru to discuss strategies and moves in product branding
Funding: We are looking to raise seed funding for 18 months. Funding amount will be used to;
 Capture 200,000+ users in one year
 Bring 70,000+ Merchants on board
 Expand our reach in whole Delhi and NCR
 New development and release of Phase 2 of the app.
 Advertise app on digital as well as conventional media
 Hire more capable servers for handling app traffic.