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MyPopcoins Corporate Presentation
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- 2. INTRODUCTION •Today in ahighly evolving digital world, brick and mortar retail still constitutes for over 90% of all commerce in local markets. •While everyone is scrambling to get onto a handful of ecommerce sites our belief still lies in the brick and mortar and we want to grow this space digitally by combining the online with the offline using innovative solutions. •The goal and mission of MPC is to work with retailers to build loyalty by rewarding consumers for every purchase they make and help consumers to increase their purchasing power and need fulfilment by ensuring they get value for the money they spend. “An umbrella loyalty program allowing users to earn points from their everyday spending” Thus the conception of MyPopCoins is...
- 3. Get Visible toyour Customers Loyalty Cashback Encourage customers to visit your outlet by giving loyalty points on every purchase Create Campaigns/ Deals Create Offers & Deals Acquire New Users Build your CRM Targeted Promotion Get Visible Digitally Increase your outlet’s footfall All Payments will be done at Outlets only Campaign Management tool (MPC Dashboard)
- 4. Indian Food &Restaurant Industry •Indian Food & Restaurant Industry is valued at Rs 2,09,466 crore in 2014. •The average rate of growth during the past four years is 22 per cent per annum. •It is expected to take Indian Food & Restaurant Industry to Rs 6,90,672 crore by 2020. Source : www.indiaretailing.com
- 5. Digital Visibility forRestaurants Today, an online presence is an absolute must-have for restaurant owners, no matter what size their establishment is! Areas of online marketing where every restaurant can find its flavor- • Online deals- Deals and special offers represent 37 % of restaurant visits influenced by online marketing activities • Search, display & directory marketing- Restaurant listings in online directories return more location-based visits to your website. • Mobile marketing- 53 % of the customers and potential customers have smartphones. • Voice Getting enquiry about different food joints through call centre
- 6. Indian Apparel Industry •TheApparel Industry in India is one of the leading apparel industries in the world. •The domestic textile and apparel market in India is worth $58 billion and has the potential to grow at a CAG of 9 per cent, to reach $141 billion by 2021. •Majority of the brands are available as either exclusive or multi-brand stores present in Shopping Malls . Source : articles.economictimes.indiatimes.com
- 7. Digital Visibility forApparel & Fashion Industry The areas of online marketing where every store, every boutique can find its flavor- Online deals- Deals and special offers represent 37 % of visits influenced by online marketing activities Search, display & directory marketing- Store/Boutique listings in online directories return more location-based visits to your website. Mobile marketing- 53 % of the customers and potential customers have smartphones in their pockets, purses and hand. Social media- Customers are already using social media!
- 8. Indian Wellness Industry InIndia, wellness is a concept which has been in vogue since ancient times. With the progress of time, wellness as a concept has taken up a multi-dimensional definition, with focus on health, nutrition and relaxation. Wellness comprises of the following 5 segments-
- 9. Digital Visibility forWellness Industry India’s wellness market is estimated at Rs 490 billion, and wellness services alone comprise 40% of the market. Additionally, the industry is expected to grow by 20-30% Highly influenced by the global demand of organic personal care products, which was over $7.6 billion (approx Rs 50,000 crore) in 2012 and is expected to reach $13.2 billion (approx Rs 80,000 crore) by 2018, growing at a CAGR of 9.6 per cent from 2012 to 2018 Online deals- Deals and special offers represent vital of visits influenced by online marketing activities Mobile marketing- 53 % of the customers and potential customers have smartphones in their pockets, purses and hand. Social media- Customers are already using social media! Source : Franchise India (wellness)
- 10. COMPARISION BETWEEN USER’SCOMFORT & DISCOMFORT USER’s DISCOMFORTS IN ONLINE PURCHASE USER’s COMFORT IN RETAIL OUTETS Dishonest & Unreliable 29% Hassel for returning goods 25% Credit Card Misuse 24% Tangibility 22% Easier/cheaper returns, 6.50% Save on shipping, 14.40% Worried about privacy, 16.90% Instant gratification, 29.90% See or feel item in person, 30.80% Other, 1.50%
- 11. TRADITIONAL LOYALTY PROGRAMVs MPC DIGITAL LOYALTY PROGRAM PLASTIC CARDS SMART PHONES • Most Loyalty Programs require plastic cards. • Lot of cost involved. • Card can be lost/ forgotten •MPC utilize consumer mobile phone as their loyalty card. • Universal program. • Access on mobile phone • No cost for retail partner. POS MPC DASHBOARD • Cost involved to buy machine. • Heavy yet regular maintenance cost. • Special trained employees required. • Unique Dashboard • Easy to operate • Free of cost •Structural marketing strategy
- 12. EFFICIENT AUDIENCE VISIBILITY MPC= SWEET SPOT
- 13. Internet Market isbooming in India Desktop, 39.13% Mobile Website, 18.80% Mobile App, 42.03% SHOPPING PREFERENCES IN INDIA ANDROID & iOS ARE THE LAST TWO STANDINGS
- 14. BENEFITS TO THERETAILERS • Cost effective marketing solution • Scope of business growth • Easy & hassle free process • Better customer retention • Boost repeat visits everyday • Brand recall & deeper connect with customers • Increase in ARPU (average revenue per user) • Ease of SMP (Slow Moving Products) & NMP (Non Moving Products) sale through customised deals • Customer will make payments to retailers only
- 15. Client Acquisition Strategy B.SHOP Find a deals of your choice Visit outlet & Complete the Purchase C. Get Paid Get Loyalty Cashback in Popcoins by uploading your receipt D. Redeem Redeem earned popcoins with our retail partners A. Browse Explore Amazing Cashback Deals Location wise Category wise
- 16. How Customer willfind you – Retailer? • SEARCH FOR OUTLETS/DEALS – Customer can search outlets and deals by locations and by category which will help them to get exact and crisp search • PREFERRED RETAILERS – Customer can set their favourite outlets in preferred list where they don't wish to miss any update from respective retailer. • SAVINGS & TRANSACTIONS – Customer can see their recent transactions & redemption in their application. – Customer can see how much cash back points they have balance and how many points are pending for approval by retailers.
- 17. Transparency to Retailers •DEALS • Retailer can see all deals, Approved Deals, Ongoing Deals, Ending Deals, Pending Deals for approval, Drafts of Incomplete deals • Redemption • He can check how many redemptions has been done • Transaction • Dashboard will show all transactions happened between Retailer & MPC • Receipts • Retailer can see invoice receipts copy which he has approved and how many are pending for approval from his end • Retailer has to cross verify the invoice before approval • He can reject in only if Bill is Duplicate, Blur or Late Entry (as customer can upload bill within 48 Hours) • Location • Retailer can se his/her all registered stores and locations in case of chain stores along with informations like contact details, E-mail addresses etc. • Follower • He can see how many customers have kept them in their preferred list • Messages • Can correspond with us through message board & it will contain all conversations between MPC & Retailer
- 18. Headquarters: A-12, FIEE, FirstFloor Okhla Phase-2, New Delhi-110020 Phone: 011-46563838/ 46563839