Tell your Product Stories in Different Ways Smart Mirror is a customer facing digital platform where retailers showcase curated content to attract shoppers to their featured products. Each design template is designed specifically to tell a story of the product. Virtual Shelf: As part of the endless aisle strategy, virtual shelf extends the physical retail space to showcase more products in store. Featured Product: Showcase products in a one-to-one ratio, good for catching shoppers’ attention from far Shop The Look: Creates shoppers’ interest and encourages impulse purchases by providing direct links to the products for achieving a certain look. Bargain Bin: Using vibrant design and direct manner to ensure that the clearance sale is not to be missed by shoppers. In-store Sales Assistance & Guided Sales Tool & In-Store Web Browser Showcases 1000+ Products

2. Smart Mirrors For Retail Stores

3. Why Buy Smart Mirror?
In-Store Web Browser 20+ Design Templates Easily Update New Collections
Quick Communication

4. Why Magic Mirror?#1: In-Store Web Browser
Smart Mirror comes with a ready-to-use web browser, the platform is complete with full web browser functions, and can be
activated by adding a URL link for it’s first landing page.
Simply Activate With Just A URL Link
www.HarveyNichols.com www.AW-LAB.com/shop/.......

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3
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Why Magic Mirror?#2: 20+ Design Templates
Tell Your Product Story in Different Ways
Shop The Look: Creates shoppers’ interest and
encourages impulse purchases by providing direct links to
the products for achieving a certain look.
Featured Product: Showcase products in one-to-one ratio,
good for catching shoppers’ attention from far.
Virtual Shelf: As part of the endless aisle strategy, virtual
shelf extends the physical retail space to showcase more
products in store.
Bargain Bin: Using vibrant design and direct manner to
ensure that the clearance sale is not to be missed by
shoppers.
3 4
1
2
Smart Mirror is a customer facing digital platform where retailers
could showcase curated content to attract shoppers to their featured
products. Each design template was designed specifically to tell a
story of the product in it’s intended way.
1

6. #3: Easily Update New Collections
Manual
Update
Automated Update
Web-based
Control Panel
✔ Select design template
✔ Update product image
✔ Edit product info
• Can be operated by
non-technical
personnel
• Each update need to
be done manually
Pull Data via API
✔ Automatically pull the
product data from E-
commerce database
Difficulty Level
Difficulty Level
• One time setup only
• Requires technical
expertise to build or
call the API
http request
Return
product data
Distribute content
based on schedule

7. How to Use Smart Mirror to Engage Shoppers?
Endless AisleGuides SelectionApps Selection

8. Virtual Shelf
As an endless aisle display, shoppers
can browse products in endless loop and
click for more info.
Interactive Product Guide
Highlighting key features of your product,
the mannequin can twist & turn to
showcase product from different angles.
Endless Aisle
Omni-channel web browser -
Connecting online to offline store,
shoppers can browse, search and
checkout directly in store.
Apps Selection
Lift & Learn
Interact with shoppers as soon as
an item is lifted up. Note: RFID
tagged products are used
This or That
Take side-by-side photos with different
outfit, so that shoppers can better select
between shortlisted items.
3D Virtual Dressing
Presents realistic 3D product models
and sync with shopper’s movement
within the live video feed.
As your
make

9. different
er select
s.
3D Virtual Dressing
Presents realistic 3D product models
and sync with shopper’s movement
within the live video feed.
Virtual Makeup
As your virtual artist, it presents different
makeover look on shopper’s face.
Product Catalogue
Digital guide for shoppers to refer to
when they are interested to know more
about a product.
Delay Mirror
Utilising delayed video recording,
shoppers can see the rear view of
how they look when they try-on a bag
or garment.
For per
Ma
Apps Selection

10. Apps Selection

11. Tell Your Product Stories In Different Ways
Shop The Look: At a glance, shoppers get direct links
to multiple products, which helps them to achieve
certain looks easily.
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2
Sample Templates:
Featured Product: Showcase “eye-catching” products
on the kiosk at one-to-one ratio to the item.
Virtual Shelf: Extending the shelf space in store,
shoppers are able to scroll through digital products in
endless loop.
Bargain Bin: Using vibrant design and direct manner
to ensure that the clearance sale is not to be missed by
passer-bys.
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20++ design templates are specifically designed for retailers to tell a
story of the products with specific purposes.1
2 3 4
Guides Selection

12. Why Magic Mirror?Endless Aisle – Online Store
Smart Mirror is a great addition to the
store, it helps to deliver a coherent and
seamless shopping experience across
online and offline channels to in-store
shoppers.
Cross-sell Your Website
In Retail Store
Part of Your Omni-
channel Initiative
Smart Mirror as an in-store digital kiosk,
allows retailers to load the whole e-
commerce site to be used by shoppers
in store. Not only does this create
awareness of the website, it helps to
encourage new member registration.
CRM I Social Media I Online

13. How to Use Smart Mirror As Guided Sales Tool?
Utilising different Smart Mirror functions, retailers can integrate the functionalities into every step of a shopper’s journey in
store. Managers and directors can now have a more direct involvement in shopper’s experience.

14. Entice Curiosity Converse with Store Staff Try-on and Shortlist Checkout online
#1: Guided Sales Speech
Shopper gets attracted
by virtual dressing
Staff pro-actively
engage with shoppers
Shopper tries out
shortlisted items in
fitting room
Shopper purchase
online on promotional
items
A sample shopping journey of casual browser:

15. Entice Curiosity
Converse with Shoppers
Establish Trust Shortlist Items
Close Deal
High-value Shopper
- High spender that values VIP
service
Latest Collection Celebrities wear Handpick outfits Wear & compare
photo session
10-20 items
Well-informed shopper Shop The Look Garment pairing
recommendation
Fitting room Set of 3-5
items
Buyers on a mission
- Only intends to buy what is
needed
Sort relevant items
online
Fitting room 1-2 items
Wanderer
- People on window shopping
Virtual Dressing Self-service browsing Fashion advice Fitting room
1-2 items
Indecisive Customers
- Unable to decide on
shortlisted items
Comment at fitting
room
Staff’s
encouragement
Wear & compare
photo session
3-5 items
Casual Buyer
- Occupies majority of the
shopper type
Virtual Dressing Cross-promote Fitting room -
Loyal Customer
- Retailers need to re-engage
to retain these customers
Latest collection Member
recommendation
Promote
online store
#2: Plan Your Sales Speech
Sample speech to cater different types of shopper:
> > >
Involvement of Store Staffs
>
2018

16. #3: Standardise Sales Content Across All Stores
Centrally Managed by HQ
Consistent Sales Experience
Across All Branches
Since sales content can be updated centrally, regional
managers can also take part in the sales process by
providing updated guides of product stories for staffs
to share.
Bear in mind that shoppers are not as pro-active to
purchase an item. With the pre-set guidelines, staffs
are able to use different tools available to seep into
shopper’s journey. e.g. take a selfie, watch a tutorial
video, look at colour options online.
Proven To Improve Staff
Morale

17. Include the use of
Magic Mirror
as staff’s KPI
Feedback
Loop
Measure improved
sales conversion
rate
Distribute sales
content across
stores
Codify The Optimal Customer’s Experience:
#4: Improve Sales Conversion
By providing a clearer guidelines with in-store tools, it reduces the
dependency of store performance to individual staff skillsets.