Marketing plan of an app

1. FUSION

2. Marketing
Plan For
Android
App

3. Executive
Summary
Executive
Summary
Executive
Summary

4. Fashion is a Statement
•Fashion is about expressing oneself which
influenced​ by society and culture.
•Online shopping made easy for shoppers
to buy through a virtual shop.
•Other fashion app’s provide convenience,
Review,save time and price.

6. What’s
NEW
What’s
NEXT

7. ABOUT THE APP

8. FUSION
•Online shopping app providing a collection for the
trending fashion of the different countries (Top seven
based on popularity).
•Offers wide range of clothing that fits the need of
market and follow the trending fashion.
•Offers,Rewards and Discount.

9. Points of DifferencesCompetitors
•Customers have to make a profile in which they upload their pictures
in the outfit purchased from the app.
•People can like, comment and follow.
•Every month, customers are titled as the FASHIONISTA and the
Top buyer on the basis of followers and purchases and the
winners will display on the home page.

10. •They can link their account to Social Networking sites like Facebook,
Instagram etc. so to get more followers.
•Also they can access the collection of different cultures from
different countries.
•There will be weekly spin and winner’s are awarded.

11. Situation
Analysis

12. Marketing Overview

17. •Daily access of 12,000 customers
•Daily transaction of 3000 customers
•Attract more brand and fashion
designers to collaborate
•Attracting advertisement for
more revenues.

18. STRATEGY

20. Target
Market

21. Customer needs
•Get updated with the trending fashion globally
•User friendly app
•Quality of the product
•Cost effective
•Brand Association

22. Potential Customers Collaboration
•Fashion designers
•Fashion Stylists
•Prominrnt Brands
•Courier delivery
companies
•People within age group of 18
and 30.
•Believes in Versatility and
Diversity.
•Women

23. Competitive Analysis

25. •Utility
•Convinience
•Savings
•Entertainment
•Good Service
•Social connection

26. Vision
Trust
Company
Value
Quality
and
Service
Honesty
and
Integrity
Commitment Continuous
Improvement

27. Tactics

28. Product
•Free Version
free version allows the customers to find the product
and based on their liking download it
•Premium version
It will look for customer choice and get paid
for the subscribed app
-One month membership
-Discounts and weekly spin
-Free Delivery

29. Communication and
distribution
•social media campaign •free camps and workshop

30. Implementation

31. IMPLEMENTATION
TEAM

32. •Project Manager
•Build a project team
and manage it.
Formulating actions
for Project plan.
•Project sponsor
•Initiating and
monitoring the
project and
budget.Appointing
the project manager.
•System Administration
•Overall set up and
technical
administration. Control
all the activities of the
system.
•Information
Technology
•Handles technical
responsibilities.
•Coordinatores
•Assist in the project
•Trailner
•Leads training