This document summarizes AskLocally, a proposed hyperlocal question-answering service for Indian users. The summary is: 1. AskLocally allows users to ask questions and get answers from local people in their city. 2. When a user submits a question, it is notified to locals, who can reply. The user receives notifications of any replies. 3. The service aims to acquire users through social media promotions and partnerships with local businesses and events. Revenue will come from paid business accounts and partnerships offering discounts.

1. AskLocally
Get help by real people, around
you!!
http://asklocally.in/

2. • Search engines are not very good with
hyperlocal business results
• Extragavated & falsified reviews
• Waste of Time & Money
• User do not have much idea about new
locations/ cities
• Useless & Dated information
• No single multipurpose platform available
Customer Pain Points

3. Customer Pain Points

4. Our Solution
A service that allows users to ask questions &
get answers from local, real people

5. Our Solution
Bangalore
2. All locals are notified
1. User asks a question
4. The user is notified
3. Someone replies
5. User can send a feedback

6. Customer Profile
• All users of Smartphone devices using
Android & Windows Phone (IOS to be
added on a later date)
• The focus is on Indian Users
• 93.6 Mn Indians using Android alone (104Mn
total smartphone customers with 90%
Android share in Indian Market)
source: http://bit.ly/1gktXGa

7. Customer Profile
No bar on age group or profession
All of us are in need of some info or the other
at all times, most of them associated with your
location.
Even inhabitants of the city mostly, only know
about their point of interests. For all other
queries, this service can be used.

8. GET:
Acquire : Drive customers to a landing page (a site) where App info & download links are available
PASSIVE USER ACQUISITION
Inbound Marketing Content Based
Paid Promotions: Facebook, YouTube, Twitter
Social Promotions: Facebook, Twitter, Vine, Pinterest, Instagram
Blogs & Articles : On Sites that promote new apps, travel sites, feedback sites
SMS & Word of mouth
Email promotions
ACTIVE USER ACQUISITION
Travel Sites & Travel Agencies
Events/ Conferences
Strategic Partnerships
Activate: A website with easy to remember domain
A catchy 1 min video that explains the Customer Pain & Our Solution
Download Links
Social Share
Share with a friend
Register for Notifications
Get, Keep & Grow strategy

9. Keep:
• Associations with local business & known brands to supply
coupons that can be traded with points
• Gamification Leadership Boards, Badges, Rewards
• New Features:
• Filter by Categories, Mute, Sharing on social Media
• Materialization : Trading of points with discounts, coupons,
recharge vouchers
• Keep increasing the number of local partners (Strategic
Partnerships)
Get, Keep & Grow strategy

10. Grow:
• Existing users will be promoted to get
referrals to earn more points, badges that
in turn can be traded for coupons.
• Feedback will be shared on Social Media
with back track links to the app downloads
(with user consent)
• More stress on GET methodologies
• Email subscriptions
Get, Keep & Grow strategy

11. enquire:
Service not available in India, just started in
one of the US cities
Yelp:
Algorithm based, not available in India. Does
not solve non business related queries.
Competition

12. • Business Accounts: Local businesses can register in the
app as “Business Accounts” these will be paid accounts
with multiple options (e.g. basic, Intermediate or Golden
Tier)
• This will allow them to send sponsored notifications of
offers/ discounts they are running to the user base in
their location.
• Partnership with local businesses/ brands for offering
discounts.
Revenue Sources

13. • Supreet Tare:
Worked with Infosys, last startup was miserably failed,
running a service based IT startup now (Taritas), lives in
Jabalpur.
• Neelesh, Vivek & Mohit are developers
helping us with technical side of this app.
Team

14. More details available on :
http://asklocally.in/
Thank You
Q & A