Module 3 Group 20 - Think like a brand

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To develop a marketing strategy for the launch of a new female beauty product - Kleur Tonacity – which drives awareness, evaluation, sales, and builds loyalty and advocacy.

Published in: Marketing, Business, Technology

Module 3 Group 20 - Think like a brand

  1. 1. An introduction WHAT IS TONACITY? • A high quality hair dye product by Kleur that delivers

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