1. DEPARTMENT OF MEDIA & FILM STUDIES
AS Media Studies
Foundation Portfolio Production Brief (G321)
Main Task Music Magazine
Double Page Spread Statement of Intent Guide
My research has influenced the type of layout I will be using for my double page
spread. On the left hand side of the double page spread I will have the main image
which will cover three quarters of the page, accentuating the artist in the main image
dominance. On the right hand side will be the article (the textual information), this is
where I will have the stand first, call out boxes and the main body. The example of
the double page spread is similar to the layout I will be conducting. In essence the left
hand side will be the attractive and eye catching element of the double page spread as
the left hand side will have the main image and the headline, enhance the double page
spread, whilst the right hand side is the informative part.
The left hand page will only be divided into grids for the use of the headline, whilst
the textual information which is on the right hand of the double page spread will be
divided into two columns where I will be using a document grid to help keep the text
aligned in place. The style model placed below is similar to the layout I will be using
for my double page spread.
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2. I will be using two images for my double page spread. The main image of the artist
will be allocated on the left, whereby it will be a medium shot, to allow the audience
to see the artist’s gestures, facial expressions and aspects of the costume in the mise-
en-scene. The artist’s costume will be relevant to the Hip-Hop genre, this will help
enhance representation of the genre and he will have quite a focused facial expression.
The second picture will be allocated on the right hand page in which it will be much
smaller. This picture will have the artist holding a prop such as a microphone to help
represent the Hip Hop genre, additionally the artists body gesture will be relevant to
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3. the type of gesture Hip Hop artists tend to do.
I want the main image to portray how focused the artist is. This will be done through
the artist’s facial expressions in the miss-en-scene, being very much still, accentuating
his focus. This will connote the hard graft that goes into his music career, showing
another light from just the glamour of being a rap star. The supporting image will
have the artist in his element of performing as he will be using.
As the title of my magazine is “Raps Royalty”, in which it focuses on positive aspects
of the Hip Hop genre. The article will be about an upcoming artist in the hip hop
industry, it will be about his rise to fame and his upcoming tour. The article will focus
on the artists tour a lot, as a part of my unique selling point is that my magazine will
focus on artist’s tours, as from my research other Hip Hop magazines in the UK such
as Rewind doesn’t do this. The article will be in the form on an interview, such that
the readers get to view his point of the story as they are interested in the artist and not
the actual journalist, ultimately. The article will consist of quite an influential message
that “no matter what your initial have-nots are, you can still make it in this world”. As
it is an interview it will be a feature of a magazines double page spread.
The images will represent the Hip Hop genre through the miss-en-scene this will be
done through the costume being relevant to hip hop. The use of props such as
jewellery and microphones will also represent the genre. The facial expression of the
artists will be quite sinister and focused, this is relevant to the facial expressions
normally seen be Hip Hop artists. An example of the facial expression that the artist
will have is displayed below.
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4. The mode of address that will be used in my double page spread will consists of
language relevant to the target audience. Esoteric language will be used, to create
solidarity with the audience. Also the text will use colloquialisms and slang relevant
to the hip hop genre words such as “dope” and “whips” in replacement of the word
good and cars, for instance. The use of colloquialisms and slang will help represent
the hip hop genre as the language used by most artists is quite informal. Slang and
colloquialisms will also create solidarity with the audience, as it will enhance the
relationship with the audience. As it will be language that they can directly relate to.
The interview will be quite informal, consisting of fillers and repairs such as “umm”
“mmm”, these fillers create the illusion of a natural conversation. Also humour will
be displayed through the use of paralinguistic features such as *laughing*. On the
whole this will make the interview have a low register, as it will be quite informal as
seen through the use of non-fluency features such as fillers, informal language and
paralinguistic features.
The colour scheme will be dark grey and blue. The background will be grey whilst the
textual information will be blue or white. I have chosen this colour scheme as it will
allow my magazine to be more cohesive as my front cover also uses this colour
scheme.
The font will mainly be sans serif as it is easier for the audience to read. The font used
for my headline will be the same as the font for my front cover; this is also to develop
the brand identity of my magazine and to make the magazine flow better. The use of
similar fonts to the front cover will allow my double page spread to link to the front
cover.
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