The document discusses how the film poster and film review created for a short film called "Life is a Journey" effectively complemented each other and promoted the film. The poster used romantic imagery and fonts to grab attention while hinting at the film's mystery. The review provided more information about the film's plot and characters to generate interest. Both followed genre conventions and used websites and social media links to further promote the film online. Overall, the poster and review worked together to advertise the film and reach a wider audience.

1. HOW EFFECTIVE IS THE
COMBINATION OF YOUR
MAIN PRODUCT AND
ANCILLARY TASK?
By Turiga Kanapathippillai

2. Assignment Brief
 Unit G324 required us to create a short five
minute film. Once the film was completed we
were also required to create a film poster and
a review.

3. How my poster follows the form of the
romance genre
The poster uses three different images. The first image being a close
up of ‘Anna’ who is one of the main character. The close up shot
shows her facial expressions conveying her emotions to the
audience. The facial expression here suggests that Anna is in a
deep thought and is gazing at the person she loves. This follows
the conventions of a romantic genre as romance usually involves
two people who are in a relationship. The second image is of
both Tom and Anna. The shot shows them both happy and it gives
the audience an insight on what the relationship between the two
main characters is like. The last image is of Tom and Anna both
staring out at the sea. This image also hints upon the idea of ‘Life is
a Journey’ being a romance genre as viewing the scenery together
arm in arm is a romantic gesture.
This poster is simple yet effective. It consists of romantic conventions.
The colour scheme consists of a dark burgundy colour. This colour
represents love yet mystery and danger. This makes the audience
question about the narrative within this film. This poster was
inspired by ‘Never let me go’ which also follows the same codes
and conventions as ‘Life is a Journey’.

4. How my poster follows the forms of romance film poster:
Comparison between a successful film’s poster and my
film poster
This is the poster for the film ‘Never let me go’. This film
was released on 2010 and it won British Independent
Film Award. I loved the layout of the poster and the
colour scheme used within it therefore I used this poster
to inspire me to create my own poster. I used this poster
as a template as I wanted my poster to stand out and
be effective just like this poster.
I believe that its a good poster and has played a huge part
in the promotion side and I wanted my poster to have
the same influence towards our target audience.

5. How my poster follows the forms of romance
film poster: Analysis of Never let me go poster
The title ‘Never let me go’ is in big bold writing. This is to
make it stand out against the pictures and the
background. It instantly gives the audience the title of
the film and an insight to the genre of the film and the
narrative. The use of colour for the title is different. It is
unique as usually a romance poster will mainly consist
of pink.
The poster consist of three different pictures from the film.
Each of the picture giving the audience a clue to what
the narrative is about. The two close up shots used
conveys the emotion and feelings the characters are
going through. The second picture of the two main
characters clearly shows they are in love and it links in
with the title ‘Never let me go’.
One of the other feature I loved about the poster was the
use of quotes and reviews. This persuades the
audience to watch this film.

6. How my poster follows the forms of romance film
poster: How I used the highlighted areas in my own
film poster
I used the same layout to create my poster for my film ‘Life is a
journey’. I kept the colour scheme the same as the use of
colours was eye catching therefore I decided to keep it the
same for my poster.
I decided to keep the title of the font different however for the
rest of the text I decided to keep the font the same. I
changed the font for the title because I wanted the title to
stand out and to capture the audiences attention. The rest
of the font I decided to keep it the same because I felt it
suits my poster and adds an effectiveness to the poster.
I also changed the layout for the billing block because the
original billing block from the professional poster did not
suit the poster as much. Also, the layout that I used is
unique and made the poster look more professional.
I also liked the fact that on the professional poster it had three
different images therefore I decided to include photographs
from different scenes within the film. This is to give clues to
the audience to what might happen within the film.

7. Text used in poster
I used variety of fonts within the film poster. For the cast names and
the main film title ‘Life is a Journey’ I used Arial Black font. This
is a common font to use in a poster. It is a clear and bold font
and it makes the text stand out against the rest. Above the cast
name I used Tunga font.
For the production company name I decided to use Franklin Gothic
font. I wanted to use the same font as ‘based on the best selling
novel’ on the professional poster however Franklin Gothic was
the closest font I could find. This font is bold and easy to read.
Photoshop has a font specifically to create Billing Block which is
called Top Billing. I decided to use this font as it had the style
which a Billing Block require. It stands out but not as much as
the main title.
For the review section I decided to use different fonts. I used a
mixture of Cooper STD, Brittannic Bold and Candara. These
fonts are not the usual fonts to be used on a poster however
these fonts are one of the reasons why my poster looks
professional and eye catching. The combination of all these fonts
make it unique.
At the bottom of the page the font used are Myriad Pro and Impact.
These font makes the text easy to read however the use of
colour does not make it stand out as much as the other text.

8. The Film Review
I wanted to create an informative yet simple
film review. The film review took me
longer to create as I couldn’t decide on the
layout. There was more drafts created for
the film review than for the film poster.
In order for my film review to come across as
simple, I had to use basic colours. I
decided to use black and red as my two
main colours. I believe that red and black
are a good combination. I used black
because it is clear and it makes it easy for
the users to read the text. Red symbolises
romance.

9. Film Review
I added a ‘Closer look’ section which gives the
audience information about the overall
filming and film, which they would not
know about.
I have also included a page title to let the
audience know about what this article is
about.
I have also included a star rating system to
give the users an indication on how good
the film is.
Another feature which I have added onto my
film review is a footer. I’ve added the
production company name, page number
and the website of our company.

10. Fonts used for review
The fonts I have used on my film review is different
to the fonts on my poster. I have used variety
of fonts on my film review to separate the
different information. The font I used for the
title of the page is Lucida Sans.
I decided to use Rockwell font for the film title. This
font stands out against the rest as it is bold.
The audience are able to identify that ‘Life is a
Journey’ is the film title. I decided to use
HiraMaruPro as the font for the tag line as I
thought it went well against the Rockwell font.
The font I used for the main text is Kozuka Gothic
Pr6N. It is a different font from the rest but it
stands out and is very easy to read. For the
main sub title I decided to use a red bold
StoneSansOSITCTTBold font.
The font I used for the footer is a mixture of
Krungthep and Myriad Pro. Both of these fonts
are similar to the font used in the professional
film review.

11. Images used within the review
I only used one picture for my film review as I
felt like this picture represents the film very
well. The image used here is different to
the once on my film poster.
On both of these images, Anna and Tom being
the two main characters are both wearing
casual clothing. This is because we
wanted to convey to the audience that Tom
and Anna are just normal characters that
are going through problems that a
relationship would. We want our target
audience to relate to either one of these
characters.

12. Images used within the Review
I used variety of images within the film poster
and review, this is convey the different
emotions.
On the film review, the image included portrays
a happy loved up couple. In contrast, the
poster consists of a close up image of
Anna face. The eyes look sad and she has
stopped herself from smiling. This gives an
indication to the audience that a problem
has occurred within her relationship.

13. Using the internet to promote
I made sure I either included the website
address or the link for the social media site
either on the film poster or review.
On my film review I included the production
company name and the website. This is to
give the review a more professional look.
On the film poster, I included the social
networking sites link and the release date.
Adding both of these information is
commonly used within professional posters
so therefore I included it on mine.
I decided to put the social networking sites on
the film poster because posters are used
everywhere and not just in a magazine.
This means that if someone sees it in a
shop they can quickly search about the
film via the social networking sites. Film
review are usually only seen in a
magazine.

14. How the poster and film review
contribute to my film
Film companies use film posters to help advertise their film. They do this by using big bold text and
images to make it more appealing and to grab their target audiences attention. Posters are a
good way of advertising through word of mouth. Once the public are attached to the poster, they
could market the film by telling their friends and family about the film.
The film review is mainly targeted at the audience who seem interested in the film but want more
information about the film. It summarises the film so they have more information to make them
interested in the film. It helps them decide on whether to watch the film or not.
Creating a film review and film poster can help advertise and market the film which reaches out to a
wider audience. Both of these marketing materials played a huge part in my film as they both
gave more information but also kept the narrative of ‘Life is a Journey’ as a mystery making the
audience more eager to watch the film.

15. Conclusion
Both the ancillary tasks played a huge part and work well together. They both convey a different
purpose, the poster advertising the film and the film review giving the audience more detail about
the film that the audience may not know about. Both the film review and poster is simple but
unique. The structure is both clear and they both meet their purpose however I do believe that
some elements should have been kept the same to link them together such as the colour scheme
or the font style used.