2. Video Channel Presentation
YouTube live streaming, often known as
YouTube Live, is a way to communicate
with your target audience in real time.
Live streams are an excellent way to
promote your business on YouTube.
WHAT IS YOUTUBE LIVE?
Introduction To YouTube Live
3. Video Channel Presentation
1.Head to your YouTube home
screen
2.Click , in the top right, the video
camera icon with a white plus
sign.
3.Select “Go Live”.
HOW TO GO LIVE ON YOUTUBE?
STEP 1
4. Video Channel Presentation
2 TYPES OF YOUTUBE LIVE STREAMING
2. CUSTOMIZED
• Conducted via encoder
• This allows you to share your screen
and use multiple cameras and
microphones.
1. SIMPLE
• Conducted via webcam
• If your channel has more than 1,000
subscribers, you also have the option
to go live through a smartphone.
5. Video Channel Presentation
1. Provide Value To Your Viewers
State the obvious where audience can get
something out of it.
2. Encourage Real-time Participation
Engaged throughout the duration of your live
stream is to encourage participation via the real-
time chat function
4 YOUTUBE LIVE POTENTIAL STRATEGIES
3. Enjoyable Content
Highly recommend the use of visual aids like
notes, charts, graphics & etc.
4. Feedback Matters
Make your audience feel valued and heard.
