2. ➢ If content marketing is about
providing value to your
audience, and SEO is about
helping the search engine
algorithms determine the
value of your content.
➢ Search engine optimization
focuses only on organic
search results and does not
include PPC optimization.
HOW SEO AND CONTENT MARKETING
WORK TOGETHER?
3. ● The title tag on pages of your website tells search engines
what the page is about. It should be 70 characters or less
and include your business or brand name and keywords that
relate to that specific page only.
● This tag is placed between the <HEAD> </HEAD> tags near
the top of the HTML code for the page.
TITTLE TAG
4. ● The meta description on pages of your website gives search
engines a little more insight into what your page is about.
● You want to write your meta description with a human
audience in mind that includes the page’s main keywords, as the
meta description does show up in search results.
META DESCRIPTION
5. HOW THE TITLE TAG & META
DESCRIPTION LOOKS IN SEARCH RESULTS
1. The title tag and meta description in Google search results are shown in the image
above.
2. In both the title tag and the meta description, Google bolds the terms sought by a
user (in this example, KISS metrics).
3. Therefore, you must include your company or brand name, as well as keywords, in
both the title and meta description - it helps the searcher recognize your results
when they type in those phrases.
6. ● Use WordPress as
your own domain.
● Adding title tags
and meta
descriptions to your
pages is easy using
free plugins.
SEO + WordPress
7. 1. Internal Links-You can help search engines learn more about your
website by internally linking to other pages on your website within your
content.
2. Header Tags-Using header tags helps both readers and search engines
break up your content into digestible sections.
3. Image Name & ALT Tags-Think of good keywords for both the image
name and the alt tag used in your website.
4. Bolded Text -To get a reader’s attention can also help search engines
distinguish other important information
ADDITIONAL ON-SITE SEO
ELEMENTS
8. In your admin screens, you
may notice an option called
the Theme Editor, here you
click:
● Appearance > Theme
Editor.
This gives you access to the
files in your theme, meaning
that you can directly edit
them
THEME & TEMPLATE SETTINGS
9. Increasing traffic to your site is a
priority, but attracting the right
audience is a necessity. Below
are the tips:
1. Think Like A Customer
2. Study The Competition
3. Understand The Long Tail
Keyword
4. Use Keyword Research Tools
5. Analyse The Results
TIPS FOR HELPING YOU CHOOSE THE RIGHT
KEYWORDS
10. What Is Image SEO?
➢ Image SEO impacts the way
your images are ranked in
Google images but not only. It
also affects your organic
research
IMAGE SEO OPTIMIZATION: WORDPRESS
FRIENDLY
11. OPTIMIZING IMAGE HTML ATTRIBUTES FOR
SEARCH ENGINES
• Image SEO Plugin uses AI to automatically fill out alt texts and rewrite
image names. You can optimize your images on upload or bulk your entire
Library.
12. Keyword optimization can help you with;
➢Better organic rankings
➢Improved search engine visibility
➢Higher authority for your target topics
➢Better conversion rates and the list goes on
Keyword
Density: Is It
Still Worth
Your Time in
2021?
