Self Practice Exercise: Content Marketing

1. Self-Practice
Exercises
Content Marketing Master Class: Create content That Sells

2. Question 1.
What are the process in content
marketing?
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3. Question 2.
How many steps are there in customers
journey funnels?
List down your answer.
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4. Question 3.
What are the 4C’s of brand storytelling in
content marketing?
A. Conflict,
Characters,
Communication,
Confidence.
C. Conflict,
Characters,
Community,
Confidence.
B. Catchy,
Characters,
Communication,
Confidence.
D. Conflict,
Characters,
Communication,
Coordinate.

5. Question 4.
What are the details that are needed in
creating buyers’ persona?
A. i & ii C. ii, iii & iv
B. i, ii & iii D. All of the above
i. Age iii. Status
ii. Name iv. Address

6. Question 5.
Which of the following methods are the
best way to grab customers attention on
your website?
A. i & ii C. ii, iii & iv
B. i, ii & iii D. All of the above
i. Reviews iii. Story-telling
ii. Trust Badges iv. Minimalist