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1. How to create a YouTube channel: a
complete checklist to becoming a
YouTuber
Check out a step-by-step to start your YouTube channel right away!

2. Creating video content has been more and more widespread, especially
because this is a format internets are always looking for. This happens
because watching videos is a practical and even easier way to learn about
different topics.
For this reason, there’s a high search volume for videos. According to
YouTube itself, 1 billion hours of content are watched every day by more than
1 billion users. That’s why a lot of people have been working on implementing
this strategy, whether as their main source of income or a tool to promote their
business.
However, for those who are just starting out, there are some questions on how
to create a YouTube channel, the main network to organically distribute
videos. So, to help you better understand how this platform works, we’ve
come up with a complete checklist so you can start your channel right away.
Throughout this post, you’ll learn:
How to create a YouTube channel
When you create a YouTube channel you have two options. Creating a
personal account or under the name of a company. In this post, we’ll present

3. you with the two options to choose the one that best fits your goals on this
network.
Most steps are the same for both accounts. So, we’ll talk about them and
show the differences in creating a personal and a corporate account
throughout this small tutorial.
1. Login to your Google Account
Regardless of the kind of channel you’ll have, you’ll need a Google Account.
To create one, just access YouTube’s website, click on Sign In, on the upper-
right corner of the screen or on the bottom left corner and enter our personal
or corporate account, if you already have one.
If you don’t have an account yet, as soon as you open the screen to fill out
your email/phone number and password, just click more
options (under Forgot email?) and Create account.
Create your account providing the information requested.

4. 2. Create your channel
On the upper-right corner, if you already have an account, it’s likely that you
see your image or the logo of your company if you’ve set a profile picture. If
you don’t have a photo, you’ll see a light-blue circle with the first letters of your
name.
Click the circle and then My Channel.

5. 3. Choose a name for your channel
Here, fill out the information with your name for a personal channel, or with the
name of your company for a corporate channel.
Click Create channel.

6. If you already have an account for your brand and you use this account to
create a YouTube channel, you get to skip all the previous steps to creating
your channel or select the corporate account to be directed to an existing
channel.
As soon as you click Create channel, a page with your information will open.
How to customize your channel
1. Click on Customize Channel:
2. Edit the images according to what you wish. If it’s a personal
account you can add pictures of you. However, if your goal is to
create a YouTube channel for your brand, remember to
customize it with your logo:
 Add channel art (recommended size is 2560 x 1414 and,
maximum of 6 MB);
 Add Featured Channels;
 Change your profile picture;
 Enable/Disable Popular channels on YouTube;

7.  Add a section if you’d like to make videos on different topics and
wish to separate them.
In this step, you can also adjust the language, location of the content and if
restricted mode is on or off (to hide videos that may contain improper content).
3. Click on My channel, on the upper-left corner to view your
channel after you’ve customized it.

8. How to post videos on YouTube
After you’ve created a channel on YouTube, it’s time to post your videos.
Before anything else, you need to record a video. This comes with steps that
go from the pre-production of your content, such as deciding the niche you’ll
be working on, to the post-production, like promoting your videos, for
example.
Here in the blog, we’ve posted about this content before and you can check a
complete step-by-step of the creation process of content in video here.
After you have a video ready to upload, which means recorded and edited,
you can post it on your channel.
1. Click Upload (represented by an arrow facing up) located on the upper-
right corner, next to the circle with your photo.
2. On the screen that opens, click Select files to upload and choose the
video on your computer.
There’s also the option to import videos from Google Photos and start a Live
Streaming.

9. Notice you can only send videos that are up to 15 minutes long. If you’d like to
upload longer videos, you need to increase your limit. To do so, verify your
account through a phone call or text by clicking Increase your limit, right
below Help and Suggestions.
3. Fill in the basic information about your video, such as title, description, tags,
and the video thumbnail (for personalized thumbnails, you need your account
to be verified).
Besides, in this step you’ll set how your video will feature:
1. Public: all YouTube users have access to your content;
2. Unlisted: only people who have the link to your video can watch it;
3. Private: only you can view the video;
4. Scheduled: you can choose a date and time for your content to be
posted.
4. Click on Advanced settings to complete information such as:
 Allow comments or not;

10.  Choose between a Standard YouTube License or Creative
Commons (a license exclusive for 100% original content);
 Video Category;
 Language, etc.
5. Click Done, on the upper-right corner and you’re all set! Your video will be
on YouTube.

11. If you want to edit it, just click Return to editing and change whatever you’d
like.
Remember you can always return and edit your video clicking Edit Video.
How to attract more visibility for your channel
There’s no point having a YouTube channel, having videos uploaded if people
don’t view your content. That’s why, besides creating original videos with
topics that matter to your audience, you need to attract visibility to your
channel.
Since there’s been a boost in the search for content in video, competition on
YouTube has also increased. So, beyond dedicating to creating your videos,
you also need to apply SEO (Search Engine Optimization) techniques to your
channel.

12. You need to:
1. Shoot a quality video;
2. Choose a relevant keyword for your content and use it on your
video’s title and description;
3. Create a Thumbnail (exhibition image) that catches your users’
attention;
4. Pay attention to the length of your video;
5. Add subtitles;
6. Insert cards when editing your video;
7. Promote your content on your social media with an attractive copy
to spark people’s interest;
8. Partner up with other YouTubers;
9. Vary the format and length of your videos.
(Take advantage to read our complete post on YouTube SEO.)
Besides, you can also invest in paid ads, such as Google AdWords, so your
video has a higher reach.
What’s important in this step is that your content is seen and, better yet,
shared. Then, other users will get to know your channel and little by little you’ll
be able to rank higher on YouTube’s search results.
How to monetize your YouTube channel
Did you know it’s possible to make money from your YouTube videos?
If you have a channel with over 1000 subscriber & 4000 Hours Watching
Time, you get to run ads on your videos and get paid for it.
1. If this is your case, sign in to your YouTube account and on the upper-right
corner, click on Creator Studio.

13. 2. Select Channel on the left-side menu and then Status and features.
3. Go to the Monetization box and click on Enable.

14. 4. Click on Start to read and agree to the terms of the partnership program
from YouTube.

15. From this step on, whenever you click on Start, you’ll be automatically
redirected to the next steps.
5. Create an account on Google AdSense or use one that already exists on
your channel. It is through this account you’ll receive payments.
6. Set your preferences for income generation, which means the kind of ads
you want to add to your videos and click on Save. Don’t forget to
automatically enable income generation for all your future and existing videos.

16. 7. Wait for your channel to be analyzed and as soon as you have over 1000
subscriber & 4000 Hours Watching Time , your channel will start generating
revenue.
Now that you followed all the steps, from creating a YouTube channel to
monetizing it, you might be wondering how much money you’ll receive from
this network.