YouTube allows people to share videos and has become a popular video sharing site. To share a video on YouTube, a user must create an account, upload the video file, add a title, description, and tags. They can also choose the privacy settings for the video. YouTube makes money through advertisements shown before, during, or after videos, of which YouTube keeps 45% and the creator receives 55%. Creators can also offer paid content through video or channel subscriptions. This revenue is linked to the creator's AdSense account managed by Google.

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Questions
1. Define video sharing and describe how it is done at YouTube.
People commonly use the term video sharing when a website lets
people upload and share their video clips with the public at large
or to invited users. Such ways of sharing videos became very
popular when YouTube has been introduced in February 2005.
It is the most popular video sharing site on the web that even
various start-ups cannot compete. It was even named by Time
magazine as the ―Invention of the Year 2006.
In order to share your videos, you must do the following steps:
1. You must create an account.
2. Once you’re signed in, you may now click the button upload.
3. The window which will let you select the file to upload will
appear.
4. So the open dialogue box which contains all your files will open
then you may select among them the video that you wanted to
share.
5. While it is being uploaded, you may change edit the title of the
video and a short description about it.
6. You may also indicate the website of its source or promote it
through the description bar.
7. You may also update the section for “Tags” as to which the
video is related to.
8. The settings of the video may be changed to public, unlisted,
private and scheduled.
The listed steps are the basic settings that you may consider. If you
wanted to add more settings into you may click the second tab
regarding, monetization. The last tab also contains advanced
settings which you may want to alter.
Moreover , YouTube Adobe Flash technology is used to view movies.
It requires the operator to watch movies download software for
Flash, although the company remembers that the program is
currently in about 90% of the computers in the world that used to
browse the Internet. Turning YouTube sent to movies to FLV or
Flash Video extension, and cannot download the movie directly from
the site, but can be used for programs or external links to it, and
can run FLV files in the computer through several programs,

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including GOM Player, and Jnah, and VLC, and others. It also gave
the site a copy of the operator's HTML5 video format up Em and
voice Fraps for browsers that support these technologies
2. What can people do on YouTube?
YouTube has grown into a large community where people engage
in so many ways when they want to share their personal videos
and let others commenting from them. As per the figures, it has
grown into a huge online entertainment hub for over 70 million
users where in these viewers’ watched around 2.5 billion videos
since September 2007.
This site has allowed its users over the years for the following:
• Upload, tag, and share videos worldwide
• Browse millions of original videos uploaded by community
members
• Find, join, and create video groups to connect with people
who have similar interests
• Customize the experience by subscribing to member videos,
saving favorites, and creating playlists
• Integrate YouTube videos on Web sites using video embeds
or APIs
• Make videos public or private—users can elect to broadcast
their videos publicly or share them privately with specified
friends and family upon upload .
 showcase a presentation, speech, or special event, serve
as a video blog (vlog or video diary), or have the goal of
simply entertaining people.
 create and use colorful and animated charts, graphs,
tables, and bulleted lists, when applicable.
The entire community of users built a large group of people who
are highly motivated to watch and share videos. The very thing
which attracted its users is its free service. This paved way for so
many people to upload videos for whatever purpose it may serve.
There are companies who always encourage users to contact
YouTube with thoughts, suggestions, feedback, or otherwise
random ramblings. The site advises users to check out YouTube’s
blog in order to keep up to date on all of the latest developments.

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3. How can YouTube create Internet celebrities?
Due to so many users are uploading lots of videos on this site,
numerous videos had endorsed common people who became
instant celebrities overnight.
I had mentioned earlier some sites who became known of their
videos due to massive views made by their subscribers who are
more than a Mexico’s population. Their followers are even double
the number of people watching infront their TV screens.
The top 5 channels which are the most watched videos in the
Youtube are the following:
1. blamesocietyfilms
2. SeaNanners
3. TrueStoryASA
4. DannyNoriega
5. AdrianVanOyen
A scope of profit appraisals for every channel was given by
YouTube investigation organization. Its evaluations are put inside
upper and lower limits, in light of their day by day sees duplicated
by an ease for each thousand impression publicizing (CPM) rate of
$0.60 and a high rate of $5. The extent is wide to represent
contrasts in the sort of advertisement (counting sorts of pennant
promotions and pre-roll) and brand esteem. These evaluations
likewise accept that each video is adapted, which is not generally
the situation.
Indeed, even in the wake of subtracting Google's 45% cut, these
YouTube stars have it made.

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4. How can YouTube promote music and artists?
The moment a video has been upload to YouTube, it has the
option on its menus located on the left corner the following
category:
a. Trending
b. Best of Youtube
- Music
- Sports
- Gaming
- News
- Live
- 360˚ Video
The above categories help promote videos to viewers for easy
access and marketing position. Top online superstars still always
stir new substance on YouTube, and also stages, for example,
Snapchat, Instagram and Vine, capitalizing on the promoting
dollars that are fixing to their video sees.
Yet, with the tranquil support of generation organizations, a large
number of these stars now have the clout to set up their brands
past the advanced world, marking manages TV and motion picture
studios and additionally merchandisers.
In the interim, YouTube declared a week ago that the measure of
time individuals spend watching recordings on the site was up 60
percent amid the primary quarter. More men ages 18 to 49 watch
YouTube than any TV system.
That has incited more organizations to move their promotion
dollars on the web. A few advertisers, for example, RedBull and
Toyota, are notwithstanding making their own well known
channels on YouTube with a huge number of supporters.
Especially for musicians who cover other artists, as they will not
only have to compete with the original musician, but with other
cover artists too. So, how can creators ensure their videos get
found on YouTube?

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 Use the Song Title in YOUR Title
Speaking videos rank highest for the terms at the beginning
of the title and description box. So by making the title “me
singing” instead of the title of the song, X is crippling his
chances from the start and forcing him to rely more on his
audience and their ability to share the video, rather than
search
 Tags are Important Too
Title and tags really go hand in hand as it makes a significant
difference in not only the type of tags but the sheer volume of
tags.
 Collaborate, Collaborate, Collaborate
Not everyone can collaborate on every video or type of video,
but any time a project would allow it you should benefit
greatly. Working with other creators allows avenues not just
to expose yourself to different audiences, but also the ability
to leverage them in your promotion of the video.
 Don't Lose Sight of Your Audience
Perhaps one of the larger factors that I’ve overlooked to this
point is actually the strength of each musician’s audience. It’s
a bigger picture comparison but there is a great lesson to
learn here. Even if you expand into something beyond your
home base, maintain your core audience by keeping up with
regular postings.
 Connect and Engage With Your Audience
Particularly for artists it’s important to use outlets like to not
only supplement your income, but provide extra incentives
and rewards for your most loyal fans. It could be the
difference between needing a second job and being able to
focus solely on the art that is your passion. Don’t use crowd
funding just for a single project, use it to continually fund you,
your dreams and give back to those who support you the
most.
 Spice up the Music Video Editing
viewers likely have their phone on, multiple tabs open and a
whole host of other distractions keeping them from your
video. Every 5-10 seconds make some sort of change to the
scenery to give them a reason to keep watching outside of the
content itself. Even if you are the talent and doing the
shooting and editing yourself, you can still make some simple

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zoom and pan edits to give the appearance of another camera
angle when you put together your final edits.
There is a lot more to it than just these 6 factors, but all of
the little things add up on the path to reaching the goals you
set with video. You must delight in the details to maximize
your potential with online video.
5. What are YouTube’s revenue sources? How are these revenue
models related to Google?
YouTube paid substance is video or channel content that lone
paying clients can see. A paid video is a video for which clients pay
a rental or buy charge to watch the video. A paid channel is a
channel for which clients pay a month to month or yearly
membership expense to watch its recordings. As the channel
proprietor, you characterize one or more offers that set the terms
of the rental, buy, or membership.
At the point when a client leases or buys a paid video or
subscribes to a paid channel, he or she chooses an offer and
experiences the standard YouTube buy process. The client
accesses the paid substance when the buy is finished. All
memberships incorporate a 14-day free trial, so the client's
MasterCard is not charged until the end of the free trial. On the off
chance that the client unsubscribes amid the free trial, the Visa is
not charged.
Clients buy paid substance on the web at youtube.com or on
Android gadgets with the upheld YouTube application, and after
that can see the substance on different stages and gadgets.
Paid substance is not presently accessible to all substance
accomplices. To be qualified to make paid substance, you should
claim a channel with no less than 1000 endorsers and live in one
of the bolstered regions.
To create paid content:
1. open an account and turn on account monetization. Enabling
monetization requires accepting YouTube’s advertising guidelines
and connecting to an Ad Sense account for payment. Enabling ads
on your YouTube videos requires agreeing to Google’s ad revenue
share for YouTube. There is a 45/55 split for all content creators, so
Google keeps 45 percent of all YouTube advertising on your videos,
and you get the remaining 55 percent.

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2. Enable paid content for your YouTube account .
3. Upload content to your channel. You can create and edit your videos
in advance using an editing program such as Adobe (ADBE) Premier
or Apple’s (AAPL) movie, or you can upload a raw video from your
phone or computer and use the YouTube video editor. Once your
video is online, you need people to watch it. Promote your content
on social networks, to family and friends, on blogs, Tumany other
possible digital outlet. More views means more money in your
pocket.
4. Create rental and/or purchase offers for the video, or subscription
offers for the channel.
5. Once you link your Ad Sense account to your YouTube account, you
will receive credit for each video’s monthly revenue. Once you
accumulate $100 in earnings, Google will issue a payment to your
bank account. You can choose to be paid via direct deposit (not
available in all countries) or check—direct deposit is the fastest
method and has no fee. If you are located in the United States and
earn more than $600 per year, Google will issue a 1099 form. Either
way, you are required to pay income tax on your earnings .
Income from paid recordings shows up in the transactional reports
area of the content manager, on the paid subscriptions and record
adaptation pages, and in the Transaction profit report in YouTube
Analytics. Paid channel income does not show up in YouTube
Analytics right now.