Using this lead nurturing template, you can identify the steps you'll take your database through as they get to know, like and trust you over time.

1. Lead Nurturing Template
>> [SAMPLE] Auto-responder Sequence 1: Welcome series
TIME
TRIGGER
CONTENT
Immediately
Someone subscribes to newsletter
Welcome email or confirmation email
At 7 days
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At 14 days
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At 21 days
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>> [SAMPLE] Auto-responder Sequence 2: Webinar series
TIME
TRIGGER
CONTENT
Immediately
Someone registers for a webinar
Thank you email with a date saver for the calendar
5 days before
Worksheets and pre-reading for the webinar
1 day before
Reminder that the webinar is on tomorrow
1 hour before
Webinar starts in 60 mins
1 day after
Thank you, special offer and details of a replay
>> Auto-responder Sequence:
TIME
TRIGGER
CONTENT
Immediately
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