Movie beam presentation

VALUABLE TECHNOLOGIES, INC.
A Venture by Valuable Technology Group, the Global Leader in Digital Cinema Transmission,
Leveraging moviebeam Platform Developed by Disney and CISCO

FROM A PIONEER TO A
WINNER
2005: moviebeam was given birth at Disney® to become
a front-runner in the Video On Demand technology
2006: moviebeam spun off with $50 million investment
from CISCO, Disney and several venture capital firms including
Intel Capital, Mayfield Fund, Norwest Venture Partners and
Vantage Point Venture Partners
2008: moviebeam technology assets and content
relationships was acquired by Valuable Technology Group
(VTG)
Today: VTG is a global leader in Digital Cinema transmission
and has successfully launched Hospitality VOD in US Market

VALUABLE TECHNOLOGIES, INC.| FOR PRIVATE
CIRCULATION ONLY Slide 2

Valuable Technologies, Inc.

HOSPITALITY VOD INDUSTRY:
THE PROBLEM


HOSPITALITY VOD: BLINDFOLDED TO THE
EMERGING REALITY
CONTINUED RELIANCE ON OUT-OF-DATE PAY-PER-VIEW MODEL

Free High Speed “All-You-can-View”
Internet for the conquers “Pay-per- High Speed Internet Hotel Network
View” enables TV Upgrade required to
Guests
anywhere support “Free”
VOD
 Guests watch video on their own laptops (and now, Tablets) utilizing
free High Speed Internet provided by the Hotel rather than to pay to
view movies on the hotel TV.
 Generally, all video consumers (including hotel guests) prefer the “All-
You-can-View” subscription VOD model (a la, Netflix, Hulu, etc.) over
the traditional pay-per-view model of VOD


HOSPITALITY VOD: CHAINED BY THE
LEGACY
LEGACY TECHNOLOGY AND STRANDED INVESTMENT PREVENT SWITCH TO “ALL-
YOU-CAN-VIEW” VOD MODEL
 Today, every time a guest watches a movie, it is
streamed from the media hub to the guestroom.
 Current VOD networks in the hotels are not
equipped to support increased traffic that
may result from the “All-you-can-view”
service unless the Hotel served carries out
expensive network upgrades.
 Current VOD operators lack content rights to
store movies locally on the guestroom STB. With an existing customer-base served by
They are required to store the content at a legacy technology, it is virtually impossible
centralized server. for the incumbents to switch to a more
efficient technology architecture or a newer
business model.



THE MOVIEBEAM DIFFERENCE


DUAL INNOVATION BY MOVIEBEAM
STORE-AND-PLAY (TECHNOLOGY & RIGHTS) + ALL-YOU-CAN-VIEW TOP
GRADE MOVIES© Marketing Innovation
Technology Innovation
– the Store-and-Play Platform – the “All-You-can-View” VOD model
 VTI is the only VOD operator in  Capitalizing on its unique Technology
the Hospitality Industry that uses advantage that can sustain high
“store-and-play” VOD technology, volume of video viewing, VTI is the
which can support high volumes of only operator that charges Hotel
video viewing – it is also the only Management per occupied room,
operator to have “store-and-play” which enables them to offer All-You-
content rights. can-View Top Grade Movies© to the
guests for free or a flat fee.


STB Features

** integration with PMS dependent upon the PMS
provider and API available from the PMS to integrate

VALUABLE TECHNOLOGIES, INC.| FOR
PRIVATE CIRCULATION ONLY Slide 8

Why everyone loves
moviebeam?
 Vast library of Free Top-Grade Movies for the Guests – Superior Customer Satisfaction, better marketability
 Hotel Management needs no network upgrade and pays on a “per occupied room” basis
 Once engaged, guest is more likely to subscribe to the premium movies, Hotels get revenue share.This
translates into a higher revenue for the Hotel management without any network upgrade costs

VTI’s unique Store-and-play Technology Platform; 100+ movies
stored on Room STB activated on occupancy by moviebeam

Free/flat fee All-You-can-View Top Grade Movies© for the
guests + vast library of Premium Movies

Increased Take-rate of both, free and premium content

Increased Revenue with no additional network upgrade
costs


THE NEW VOD BUSINESS MODEL


THE BI-DIRECTIONAL VALUE FLOWS
A WIN-WIN BUSINESS MODEL

All-You-can-View Improved
Top Grade Movies© Marketability with
at a “Per Occupied “All-You-can-View”
Room” Cost movies at no or flat THE GUEST
charge to the Guest
No Costly o Higher Engagement
THE ONLY Network Upgrade and Take-rates for Both,
OPERATOR with to Accommodate Free and Premium Content
“Store-and-Play” Higher Take-rate o Higher Guest
Revenue Share on
VOD platform and Premium Hollywood Satisfaction
“Store-and-Play” Option to Fund Cap Ex Through Hotel
Vouchers (Barter) Cinema
Content Rights

o Faster Penetration o Greater Occupancy Rate
o Higher Profitability o Greater Take-Rates
o A Perceived Guest Value of $50 -
$90/Stay


The moviebeam Value

Competitor’s VOD Free or Flat-rate “All-You-
can-View” model –
 Creates Customer
Value and Loyalty
 Increases Customer
Engagement
 Creates Opportunities
for Tertiary Revenue
for Hotel



UNIQUE BUSINESS STRATEGIES…

VALUABLE TECHNOLOGIES, INC.| FOR Slide
PRIVATE CIRCULATION ONLY 13

EMPOWERING THE HOTELIER
 Multiple Service Offerings at no charge to the hotelier
 Full Amenity with passcode enables the hotelier to offer free independent movies to all
guests while being selective with the free code for adult movies.
 Full Amenity without passcode enables the hotelier to offer free independent and adult
movies to all guests.
 Partial Amenity with free independent movies enables the hotelier to offer only free
independent movies.
 Partial Amenity with free adult movies enables the hotelier to offer free adult movies
only.
 No Amenity mode gives the hotelier full control of pricing and packaging of movies.


AMENITY MODE
 Enables hoteliers to offer FREE MOVIES for all guests.
 Hotels will have the ability to advertise the FREE MOVIES offering and separate
themselves from their competitors.
 Guests will have the comfort and convenience of home without the costs.
 Perceived value for each guest per night is 2 movies at $15 each totaling $30.
 12% of the total amount of guests watch pay-per-view movies per night.
 Over 30% of the total amount of guests watch FREE movies per night.
 Movies can be viewed without limitations.
 Hoteliers can add a fee of $.99 nightly or above to guests for this new amenity.


AMENITY MODE CASE STUDIES
 Best Western Burlington NJ – Movie rentals increased from 8 in May to
184 in June with the same occupancy rate.
 Comfort Suites Wilmington – Movie rentals more than doubled during
the first 2 weeks of July compared to the entire month of June even
with a 13% decrease in occupancy.
 Comfort Inn Bordentown – Movie rentals increased from 28 for the
entire month of June to 174 for the first two weeks of July with the
same occupancy rate.


PARTNERING IN SUCCESS
 Continuous Improvement Process
• Monthly monitoring of sales, rental patterns, and content
performance.
• Business development support in analyzing new strategies and
maximizing ROI in terms of driving occupancy and promoting
customer loyalty.
• The Moviebeam Commitment to creating a Win Win solution for
the hotelier and guests!



ADVERTISING…..


Local Area Attractions
• Additional revenue generating
opportunities for hotels provided
free of charge by Moviebeam.
• Hoteliers can rent advertising space
to local businesses at 100% profit on
the Moviebeam Welcome Screen.
• Hotels can advertise their amenities,
restaurants, bars, etc..



PROGRESS THUS FAR …


TIME-HONORED CONTENT RELATIONSHIPS
ONLY HOSPITALITY VOD OPERATOR WITH STORE-AND-PLAY CONTENT RIGHTS

 Content Relationships is one of the toughest
entry barrier to the VOD business.
 VTI not only bought the moviebeam’s
technology assets from Disney and its other
owners, but also inherited relationships with
Hollywood Studios and Content Aggregators.
These Studios have approved VTI’s store-
and-play technology platform that has
integrated state-of-art Conditional
Access (CA) and Digital Rights
Management (DRM) system.


VTI’S MATURE SYSTEMS & PROCESSES
ORACLE-BASED ENTERPRISE PLANNING

VTI has one of the most advanced Oracle-based enterprise planning software that generates
detailed business data relating to Hotel Properties, movie rentals, Set Top Box (STB) inventory, etc.


How We Do It …
VTI is supported by
its valued partners
in delivering value
to its customers:
 Satellite
Transmission and
VSAT installation:
Hughes Network
System
 Technology and
Infrastructure:
Valuable
Technologies
Limited
 Content: All
leading Studios
and Content
Aggregators


Headend
• Installed by MovieBeam technicians
onsite.
• Hosts the Media Gateway, router, and
switch.
• Compact unit to be neatly installed near
FTG source.
• Needs an adequate amount of HVAC
and clutter free space.
• Only authorized personnel from
Moviebeam may alter this equipment.


Set-Top Box
• Installed In guest rooms
• Small box


TV Bracket
• Set-top mounted using a bracket on
rear of TV


Furniture Bracket
• Set-top securely mounted on top of
or on rear of furniture.


Valuable Technologies Inc.
Unit F, 100 West Forest Avenue
Englewood, New Jersey 07631.
Phone: (201) 645-4675 | Fax: (201) 266-0917


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