This document discusses challenges and opportunities for operators in delivering high-quality video to consumers across multiple devices. It outlines how consumers want access to content anytime, anywhere on any device. While this creates opportunities, it also poses challenges for operators in managing vast amounts of content from various sources across networks and devices. A key focus is ensuring high quality of experience (QoE) through adaptive streaming techniques and end-to-end monitoring of the video delivery process. Proper QoE differentiation can help operators overcome challenges and expand revenue opportunities in the evolving multi-screen video landscape.

1. Video Delivery
A View for QoE
Shekhar Gupta
Director, Systems Integration
Motorola Mobility
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2. Agenda
1 Consumer Viewing Habits
2 Operator Challenges
3 Differentiation Solution

3. Market Trend: Live TV on the Tablet
CONSUMERS WANT ACCESS TO
RELEVANT CONTENT REGARDLESS want
Lightning fast Video delivery Consumers
OF TIME, PLACE, DEVICE mostNETWORK.
tablet adoption: Apps among OR TV on any screen:
2010: 16M units popular: 65% would pay extra for
2013: 258M units HBO Go jumped to TV on Tablet/PC
Morgan Stanley Research Top 10 hours after Motorola Media
Engagement Barometer
May, 2011 release
Tech Blog Daily
TVNext presentation 3

4. The Traditional Model & New Media
CONTENT OWNERS OPERATORS CONSUMERS
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5. The Traditional Model & New Media
INTERNET
ALTERNATIVE SUPPLIERS
CONTENT OWNERS OPERATORS CONSUMERS
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6. Why are Consumers Watching Video Online
I can watch according to my
64%
► Offer convenience and portability
timetable, whenever I want that consumers are looking for
► Provide viewing flexibility
I can easily get the and offer capabilities my
content I want to watch 49% TV cannot
► Easily and quickly access
and discover new content
I can watch it everywhere
I go 34%
► Make it fun and engaging
► Offer premium HD
Easier to use than my programming
provider’s PPV or VOD 27%
services
Source: Frost & Sullivan 2011

7. Home Experiences Anywhere
INTERNET
MOBILE COMPUTING MOBILE INTERNET
Contextually Aware, always Contextually relevant, content
on, always with you aggregation and push
Complete Control Content Anywhere
COMPUTING WIRELESS
► Any Device ► Any Content
► At Any Time ► Any Device
► From Any Place CONVERGED ► Any Time
EXPERIENCES
► From Any Device ► Any Place
DIGITAL HOME MOBILE MEDIA
Unified content, services, and Access to content across
applications across the home MEDIA multiple devices
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8. Agenda
1 Consumer Viewing Habits
2 Operator Challenges
3 Differentiation Solution

9. Operators Video Service Margins
► Price increases from programmers
► Customer resistance to higher prices
► Internal pressure to improve OpEx and reduce CapEx
I
P
Source: Strategy Analytics, MMD
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10. Operator challenges – Delivering TV Anywhere
Anytime from Anyone
TV STUDIOS NEW AGGREGATORS USER GENERATED
► Manage “Infinite” Content Latest spend show (US data)
► Merchandise Content
Public & Private
Networks 5 $2.9B Traditional delivered
► Deliver & Manage multi-screen 5 $2.4B OTT delivered content
experience
SNL Kagen
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11. Operator Challenge:
Multi-Screen and Multi-Network Access
► Multi-screen video is a necessity
► Personalize multi-screen experiences
► Deliver content anywhere
► Maintain simplicity and consistency
► Deliver “smart” connectivity between devices
► Rapid introduction of new services and support for new devices is
paramount
► Managed and unmanaged access networks must be supported
► Network and Business Model Evolutions must be done in an environment of
flat to lower CapEx and OpEx
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12. Operator Challenge:
Multi-Screen and Multi-Network Access
Wireless Mobile
Network 3G/4G
QAM/IP STB
DLNA
Services Providers Fixed
Content Owners Network
PC & Pad
WiFi
Game Players
Mobile WiFi
Hotspot
Tablet
WiFi
SUBSCRIBER ACCESS SUBSCRIBERS/
SERVICES NETWORKS DEVICES
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13. Operator challenges
► Provider’s dilemma ► The size of the error
► Additional points of threats And ► Video quality issues
► Viewer issues ► Potential complications
What about Monetization and new opportunities?
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14. Multi screen Delivery – Enhanced Monetization
CABLE MODEM
APPLICATIONS DOCSIS Data Service
►
► Targeted Merchandizing
► Cloud-Based EPG
DISCOVER CONSUME INTERACT
CMTS HFC
SERVICES & CONTROL
CONTENT SUB./DEVICE
MANAGEMENT MANAGEMENT
TELEVATION
VOD ►Multi-screen
Streaming
► Device-Based EPG
MEDIA INFRASTRUCTURE
QAM HFC
QAM STB
ACQUISITION DELIVERY ► QAM Video/VOD/DVR
► Targeted Merchandizing
► Cloud-Based EPG
LINEAR QAM STB
► QAM Video/VOD
OPERATIONS INFRASTRUCTURE ► STB-Based EPG
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15. Operator Challenges
► Similar service offering
► Optimizing CapEx and OpEx
► Develop revenue stream
► Expanding ad insertion capabilities
► Measure viewership
► Unify subscription management across security domains and
subscriber devices
► Control access to services in effective and subscriber-friendly manner
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16. Agenda
1 Consumer Viewing Habits
2 Operator Challenges
3 Differentiation Solution

17. QoE
Quality of Experience
► Wikipedia: "Inbusiness terminology QoE is also known as "Quality of User
Experience," and is a subjective measure of a customer's experiences with a
vendor."
► International Telecommunication Union: The overall acceptability of an
application or service, as perceived subjectively by the end-user.
QoE vs. QoS
Key Indicators
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18. And what is at Risk
Losing subscribers and online viewers
Per Insight research 2012, if the viewing experience is poor
► 60% of frequent online video users, less likely to return
► 50% of those users will seek their video content from a competing website
► 25% of those users said they would not return to the site
Self aware network
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19. But are these challenges real?
► Digital video quality is not a new issue
► They have been around since the transition
► No need to reinvent the wheel
► No special gear is needed
► Leverage existing infrastructure
► From quality perspective – 3 screens are nothing new
However;
► Existing challenges
► And why is this so crucial?
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20. Overcoming challenges - differentiation
► Supporting Video on any device in and outside of the Home
► Monitoring device and data collection
► Provisioning and management of devices
► Leverages your current digital video infrastructure
► In-Home transcoding & chunking (adaptation)
► In-Home content security (DRM)
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21. QoE - Adaptive Streaming
FIXED RATE MODEL ADAPTIVE CHUNKS
The Right Size at the Right Time
BANDWIDTH
BANDWIDTH
complexity
TIME TIME
time
STOP-AND-START LONG LATENCY SMOOTH VIDEO LOW LATENCY
BAD USER GOOD USER
EXPERIENCE EXPERIENCE
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22. Conclusion
Need for user experience
Monitor all phases of their ever-growing video delivery networks:
► At minimum
‒ quality of video sources
‒ quality of encoding/translation of transmissions
‒ quality of the transmission network
‒ quality of decoding
► Quality verification
► Alarm threshold and goals
► Proactive monitoring
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23. Q&A
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