Evolution of video brian cappellani

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Evolution of video brian cappellani

  1. 1. Evolution of VideoBrian CappellaniMay 30, 2011 © Sigma Systems - Company Confidential Chart - 1
  2. 2. The Challenge of Next-Gen Video The internet is changing customers’ perception of video Over the top applications and the internet provide a much richer interaction with video  Improved search and navigation  Linking to additional content  Integration into social networking  Ability to consume video on multiple devices Rise of alternative devices for TV video consumption  Apple TV  Boxee, Roku  Netflix integration in Xbox, Playstation, Wii  Connected TVs May 30, 2011 © Sigma Systems - Company Confidential Chart - 2
  3. 3. Cable Operators are concerned Lack a compelling video experience in the face of this competition Traditional video infrastructure doesn’t allow the same integration opportunities as IP-based video The Future:  Not just typical churn of customers to satellite or telco providers,  but the possibility of customers living without a traditional pay TV subscription The “cord cutters” Chart - 3
  4. 4. Operator Strategies Want to evolve, but can’t abandon:  Legacy Set tops  Legacy QAM based video distribution Migrate to IP via Gateways Initially triple-play boxes (with wifi) Evolution to IP Gateways and IP STBs IP Gateway:  No video output  DOCSIS 3.0 – multiple tuners IP STB:  At the TV location - video output to the TV  No tuner – use signal from Gateway MOCA - communication with the Gateway Chart - 4
  5. 5. Operator Strategies - IP Video Technologies New Vendors  Breaking away from the Cisco/Moto “dualopoly”  Microsoft, TiVo  NDS, Nagra in North America TV Everywhere model  Rogers OnDemand Online Enable new IP Video delivery  Comcast ,TWC, Cablevision iPad apps Chart - 5
  6. 6. New Platforms, New Opportunities,New Challenges Video service is now an integrated experience across multiple systems:  Traditional Conditional access, VoD  Additional video service delivery platforms (e.g. TiVo)  TV Everywhere authorization platforms  Gateway configuration Quality of that experience depends upon consistent orchestration Video Entitlements evolve from channel access to true Value Added Services Can the back office handle this new definition of video ?  flexibility  bundling Chart - 6
  7. 7. Abstraction supports to the ExperienceOrchestration is Key seamless migration Video TV Service Delivery Access Everywhere Entitlements Platform Chart - 7
  8. 8. Summary In these times of change, the “insulating” value of the service layer abstraction makes more sense than ever While video delivery mechanisms and technologies change service layer abstraction is key Allows you to make these changes without huge impact to existing systems (service transformation) Provides you the infrastructure to rapidly add new services within a next generation back office Chart - 8

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