Driving video ubiquity by enabling Video-as-a-Service from the cloud requires open standards and interoperability to connect and traverse all the different carriers’ network technologies and business systems. Achieving ubiquity does not lie within the power of any one customer, equipment manufacturer, service provider, or standards body to solve. It takes a concerted effort by the industry to solve the inherent challenges. Polycom is active in helping develop the commercial and technical solutions necessary to ensure interoperability across a global partner ecosystem.In June 2011, Polycom partnered with leading global telecommunications service providers from around the world to unleash broader visual communications adoption by enabling interoperability and global business-to-business (B2B) connectivity for telepresence and video conferencing. The Open Visual Communications Consortium (OVCC), of which Polycom was a founding member, was incorporated in August 2011.
This graphic shows the Polycom video solution portfolio for Microsoft.Polycom offers a variety of end-to-end solutions—from desktops, to meeting rooms of varying sizes, to board-room types of custom environments, to immersive telepresence suites.Please note that the immersive telepresence solution (RPX, OTX, ATX) is connected through RMX.
We’ve looked at visual communications over the last 20 years. Now let’s look at the future. Where’s it all going? How’s it going to change?There are 5 key drivers of visual communications, as we see it, that will continue to reshape where, when, with whom, and how we work...The first driver is mobile devices. Cell phones and smart phones have proliferated around the world, connecting people in unimagined ways and bringing millions online who have no other computing device.And now that’s continuing and accelerating with the tablet PC. The iPad was launched in April 2010 and sold 3 million in 80 days. [http://www.ipadinsider.com/tag/ipad-sales-figures/]Today, according to Apple, 92% of Fortune 500 companies are testing or deploying iPads. [http://www.readwriteweb.com/archives/apple_92_of_fortune_500_are_testing_or_deploying_i.php]In 2011, 64 million tablet PCs will be sold. In 2015, that will grow five-fold to 320 million sold that year.[Gartner, "iPad and Beyond: The Future of the Tablet Market," September 2, 2011, ID: G00217137]By then, there will be nearly 1 billion tablets cumulatively in use and 90% will be video enabled with a front-facing camera.[Gartner, "iPad and Beyond: The Future of the Tablet Market," September 2, 2011, ID: G00217137]The 2nd driver is network readiness.As of February 2011, 3G networks have been deployed in more than 165 countries and regions. [http://www.tele.net.in/telefocus/3g-a-beyond-lte-femtocell/item/7915-gaining-traction-global-3g-deployments-pick-up-pace]3G technologies account for over 5 Billion mobile connections today, approximately 89% of the market.[http://www.constellationrg.com/23121/4g-deployment-update-from-4g-americas/]Today, there are 193 4G networks in service with 39 in the Americas. According to experts, about 37% of all Android smart phones are now 4G enabled.[http://www.wcai.com/4g-global-update-2011-10-03.html]The 3rd driver is cloud delivery. Forrester Research expects the global cloud computing market to reach $241 billion in 2020 compared to $41 billion in 2010. [http://www.zdnet.com/blog/btl/cloud-computing-market-241-billion-in-2020/47702]By next year, according to Gartner, 40% of enterpriseswill adopt a blend of cloud- and premises-based approaches to meet UC needs.The 4th driver is social connectedness.Social networking is another mass trend transforming cultures and human interaction while opening up massive new markets for everything from social gaming to video chat.Facebook launched 7 years ago and today has 800 million users – about 12% of the world’s population. [http://www.facebook.com/press/info.php?statistics]It’s just one of many social networking services and business social services such as Jive and LinkedIn. By 2015, the number of people participating in video chats is forecast to grow 14 times to more than 140 million, and a lot of that will be happening through social sites.[GigaOM Pro, "The Consumer Video Chat Market, 2010-2015" Report, 2010]The 5th driver is the fact that the latest generation has been raised on video. Every day, people watch 3 billion videos on YouTube.[http://www.youtube.com/t/press_statistics]By 2015, video – which now is about even with data traffic – will account for two-thirds of mobile traffic.[http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html]How can you use these trends to your advantage?
Our vision is to make it possible for millions of people to use video collaboration as their preferred method of communicating – easily, reliably and securely – no matter what network, carrier, protocol, application or device they use. Just touch to connect and collaborate.Only through open standards and native interoperability can all these disparate parts work together seamlessly.
This chart depicts Polycom® RealPresence® Video Solutions. The foundation layer of core networking and security sits at the bottom. Our software platform sits in between the foundation layer and the application layer, in the blue box.The yellow bar represents the services Polycom and its partners offer for the entire lifecycle of RealPresence Video Solutions from design to delivery to adoption to management to optimization. Above that is the application layer – business and communication applications provided primarily by our partners. And above that you see you see the environments in which customers use our solutionswhether on the go with RealPresence Mobile for tablets and smartphones, at home with RealPresence Laptop or Desktop, at work with RealPresence Desktop or RealPresence Room, in conference rooms with RealPresence Room Systems, or immersive theaters with RealPresence Immersive, regardless of the networks, protocols, or devices individual participants are using. Now, let me draw your attention back to the bright blue box – the RealPresence Platform.There are 5 key components, or functional modules, to the Platform. Universal Video Collaboration – software for multipoint video, voice, and content collaboration that connects multiple protocols, enabling people and content to connect at the highest quality for the lowest cost. (You know this as RMX.)Video Resource Management – software to centrally manage, monitor, and deliver video collaboration across an organization. (You know this as CMA.)Virtualization Management – software for managing and distributing calls across collaboration networks with the scalability, redundancy, and resiliency – up to 25,000 concurrent sessions and 75,000 device registrations on up to 64 video servers – needed for global enterprises and cloud deployments. (You know this as DMA.)Universal Access and Security – software that easily and securely connects video participants inside and outside the organization while optimizing for the best collaboration experience, whether delivered within the enterprise, business-to-business, or business-to-consumer. (You know this as VBP.)Video Content Management – software for secure video capture (recording and playback) as well as content management, administration, and delivery of video content. (Our Accordent solutions.)
Enterprises need a video conferencing solution that supports all necessary use cases across and beyond the enterprise with the scale, reliability and flexibility required of any mission-critical system… as well as a solution that supports the delivery model of your choice.Polycom enterprise software solutions are always built on such a foundation: Polycom® RealPresence® Platform, the most comprehensive software infrastructure for universal video collaboration.Most deployments are premises-based today, but going forward we’ll see a mix of both premises-based and cloud delivery options, whether the cloud is private, public or hybrid. Our RealPresence solution is truly “enterprise-grade,” with unmatched capabilities in high availability, scalability, reliability and security – all required for a cloud architecture.