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White Pages

  1. 1. Vusion Overview Video Services To Grow Your Profits Copyright 2009 Vusion Inc. www.vusion.com
  2. 2. Vusion Overview 2009 The Challenge: Delivering Internet HD Video to a Billion People on the Internet Every known measurement of media In 2008, more viewing indicates that people under 30 strongly prefer to consume media than 70% of on their own computer over the Internet. By the year 2010, no one Internet users younger than 20 will remember a world without the Internet. Watch- ing long form video on your comput- regularly view er increasingly is a core expectation. And it’s not just younger people. In video on their 2008, more than 70% of Internet us- ers, of all ages, regularly view video computers. on their computers. Netratings.com Limits in Current Technologies for Video Distribution and Advertising: Poor Quality: Existing video over the Internet is delivered in poor quality in full- screen. The viewing experience is not on par with television or DVD. Video is pixilated, sound is out of sync and video service is often disrupted for buffering. Cost for Long Format and HD is Too High: Using current technology, the Total Cost of Delivery (TCD) for CDN streaming of long format HD or SD video can be as much as ten times higher than the cost to deliver the same HD/SD content over Cable TV. At these price points, the economics of video monetization are not viable. Current solutions also expensively over-stream and forward buffer by as much as 100% of actual viewed video. Limitations on Consumer Reach: As quality increases, the number of broadband users who can actually view the video declines. Using specifications from a lead- ing CDN provider, less than 3% of Internet users can watch their recommended HD video solution. Low Monetization Potential: There is a strong correlation between increasing video quality and high advertising and subscriber revenues, but in order to deliver high quality, media producers suffer from shrinking consumer reach and nonlinear cost increases. These negative tradeoffs are causing a revenue shortfall for most Inter- net video offerings that focus on ad-based monetization. CDNs are Not Optimized for Long Form Video: Existing video delivery technolo- gies are based on algorithms, protocols and software designed for solving a broad range of problems, not video specifically. Edge caching, connection-based stream- ing servers, massive numbers of POPs, and aggressive peering are inadequate for dedicated video delivery - especially for higher quality and longer format video. Brute force solutions cannot delivery HD and SD video. Vusion Overview Copyright 2009 Vusion Inc.
  3. 3. 2009 INTRODUCING VUSION™ The Best Full-Screen Internet HD Video Experience on the Planet Vusion’s streaming cloud video services are designed from the ground up to support an out- standing full-screen experience to 95% of all PCs and Macs on the Internet today. That means your company can reach a larger audience. One look at video delivered using Vusion has end-users saying, “Wow” every time. Vusion’s disruptive technology base breaks down each of the existing barriers to outstanding full-screen HD Internet video delivery. Using Vusion, companies of all sizes can offer HD quality video with a Total Cost of Delivery far less than with typical CDN services. The result is profitable, monetizable, high quality video today, with an outstanding end-user viewing experience. VUSION’S INNOVATION IN INTERNET VIDEO TECHNOLOGY: Vusion utilizes its own technology for HD, fast seek, full-screen video delivery. Vusion’s Smoothrate video delivery technology is the only technology available on low end to high end PCs and Macs to deliver a full-screen viewing experience. Vusion uses intelligent distributed The computing algorithms to cost effectively scale ensure the highest “WOW” quality video experience for each viewer. This means companies can Factor! get a great experience at a very affordable prices. Vusion’s FullVu Player continuously adjusts to changing network conditions and Full Screen HD Video individual computer systems to deliver the best possible video Great User Experience stream to each user. Because there Faster Time To Profits are many potential problems that can cause poor quality Internet video, the FullVu Player uses technology fine-tuned for high quality video as opposed to traditional CDN technology that addresses general Internet content. AMAZING CONSUMER EXPERIENCE FOR SHORT AND LONG FORM VIDEO: Vusion’s video services can deliver true HD video today over standard broadband connections. Video can be in short format or long and very long multiple-hour formats. Vusion provides unique global distribution capabilities, including multi-language support with switchable audio tracks and subtitles. The video experience is as good or better than television, with Fast-On, Full-Screen, High-Quality video pictures and excellent stereo sound quality. Viewers can do an Vusion Overview Copyright 2009 Vusion Inc.
  4. 4. 2009 Instant-Seek to any point in the video, and Pause and Seek-Back similar to a DVR experience. Using our unique innovations, Vusion can reach 95% of broadband users with full HD or SD (DVD) video and maintain an excellent, full-screen end-user viewing experience. This increased consumer reach ensures a larger total addressable market and a significant improvement in end-user satisfaction. LOWER TOTAL COST OF DELIVERY: Vusion’s technology innovations are very efficient to ensure the best viewing experience at the lowest possible cost. The Vusion cloud services deliver fine-grained client managed Quality-of-Service (QoS). CDNs deliver video using extensive buffering and “over-streaming” to attempt to improve quality. This can significantly drive up the Total Cost of Delivery. For example, with CDN over-streaming, a content provider may pay for delivery of 20 minutes of video, even if the viewer only watches 5 minutes of content! With Vusion, our customers are only charged for video actually played, not for over-streaming and buffering. In direct com- parisons with CDN delivered HD video, Vusion’s Total Cost of Delivery can be substantially lower at all market volumes, even for customers with very favorable CDN rates. MONETIZATION / NEW REVENUE SOURCES: Vusion’s services include complete integration with existing Internet Ad-Networks. Our cus- tomers can specify their Ad-Network of choice and Vusion will deliver video using the target- ing-rules, ad frequency and seek-past policies that best suit their business model. In addition, Vusion’s secure, high-quality video service is ideal for Subscription-Based and Pay-Per-View services, with or without advertising. LOWER TOTAL COST OF DELIVERY: Vusion’s technology innovations are very efficient to ensure the best viewing experience at the lowest possible cost. The Vusion cloud services deliver fine-grained client managed Qual- ity-of-Service (QoS) deliver video using extensive buffering and “over-streaming” to attempt to improve quality. This can significantly drive up the Total Cost of Delivery. For example, with CDN over-streaming, a content provider may pay for delivery of 20 minutes of video, even if the viewer only watches 5 minutes of content! With Vusion, our customers are only charged for video actually played, not for over-streaming and buffering. In direct compari- sons with CDN delivered HD video, Vusion’s Total Cost of Delivery can be substantially lower at all market volumes, even for cus- tomers with very favorable CDN rates. POWERFUL REPORTING AND ANALYTICS: Vusion’s powerful reporting capabilities include geographic location mapping and detailed usage statistics by video view, including: “when,” “where,” “how long” and many other business and monetization met- Vusion Overview Copyright 2009 Vusion Inc.
  5. 5. 2009 rics. Custom reports can be created based on Vusion’s extensive per-video data collection. Additionally, Vusion recently launched an all-new Vusion Loyalty Measurement Services (LMS) to help companies understand and measure their viewers behavioral and attitudinal loyalty. See www.vusion.com/loyalty for more information. VUSION VIDEOFLOW MANAGEMENT SERVICES Vusion’s all new VideoFlow management system makes it easy for technical and non-tech- nical employees to upload, encode, store and manage your video assets. The VideoFlow Wizard makes it easy to upload, create a playlist and publish HD videos to your website. The browser-based web user interface means you can access the VideoFlow system from any Internet connected PC or Mac. VUSION FULLVU PLAYER THAT ENHANCES YOUR BUSINESS: Vusion’s complete service includes a fully brandable, in-browser HD video player that we call the Vusion FullVu Player. Using our Smart Player Builder and APIs, our customers have total control over look-and-feel, logo placement, resizing features, language and audio sup- port, advertising interaction, play buttons and all aspects of the video service. Customers can create unique capabilities and consumer experiences with standard web technologies such as JavaScript, Flash and HTML. VUSION’S INTEGRATED HD STREAMING CLOUD SERVICES: High Performance Streaming: Vusion streaming can globally deliver fast start, full screen, and HD video to worldwide audiences over the standard Internet. All video streams are encrypted end-to-end to prevent content theft or highjacking en route. Powerful VideoFlow Management System: Simplified video provisioning, metadata tagging, playlists, and video distribution policies. Simplified video wizard for easy management of your video assets. Redundant Video Storage: Ultra high performance, geographically redundant and mas- sively scalable Internet video storage. Encoding: Video content is ingested into the Vusion service and automatically encoded according to profiles specified by our customers. Video can be encoded into HD quality, SD quality and lower quality formats as needed by the customer’s market requirements. Vusion’s core service encrypts all video over the Internet and inside the end-user computer. Vusion’s FullVu Player: Vusion’s service includes an HD quality video player launched from the viewer’s browser. There is no separate player application to confuse the viewer. Con- tent providers can embed video in any standard web page. The player look-and-feel can be completely configured to match customer branding needs and video control features such as playlists, companion ads, and other special features. Quality of Service: Vusion’s service includes fine-grained Quality-of-Service management for every video played. As network conditions fluctuate, Vusion’s service will adapt to the environment and end-user computers using multiple quality parameters to deliver the best- possible video to each end viewer on a continuous basis. Vusion Overview Copyright 2009 Vusion Inc.
  6. 6. 2009 Scalability: Vusion maintains its own dedicated infrastructure of advanced servers and delivery networks capable of scaling to worldwide populations cost effectively. Reporting and Analytics: Vusion’s reports are powerful, precise and informative. Unlike CDN reports, that focus on raw traffic, Vusion’s reports tell you what video was played, when it was played, where it was played (down to ZIP Code precision) and how long it was played. Ease of Integration and Service Startup: Because Vusion delivers an end-to-end service, we can control all aspects of video delivery without multivendor confusion and finger-pointing. Most customers can go from first content delivery to full service in less than a week of effort. Powerful Web APIs: Vusion has developed powerful web APIs for to make it easy for your techni- cal team to integrate video services into your website. The Vusion FullVu Player APIs allow for access to player controls, aspect ratios, sizing, languages, modes, URLs, bitrates and more. The VideoFlow APIs allows for access to session management, reporting data, metadata, media store, playlists, domain lock management, accounts and more. All-New Loyalty Management Services: Vusion is the first company to pioneer the use of an end- user viewer loyalty survey and metrics to help companies understand emotional loyalty, not less impactful behavioral loyalty. Go to www.vusion.com/loyalty to view a video short course from Dr. Peter Wilton on how customer loyalty drives profitability. CONTACT VUSION TODAY: Contact us for a private discussion about your digital business strategy and learn more about how our award winning HD video delivery can help accelerate your business plans and profits. Vusion: Video Services to Grow Your Profits Vusion Headquarters 300 Orchard City Drive, Suite 100A About Vusion, Inc. Campbell, CA 95008 Vusion provides on-demand Internet HD streaming cloud services to business. Those busi- Sales: 866.995.4887 nesses in turn offer Vusion hosted video on their websites. Vusion has innovated in the Main: 408.834.7777 entire video distribution chain to provide outstanding full-screen HD video experiences to The Vusion Loy- 95% of all PCs and Macs on the Internet today. Vusion strives to offer the simplest, com- alty Measurement Services (LMS) is plete and most affordable HD video services without costly upfront or hidden costs. available in calendar Q2, 2009 for an ad- ditional fee. More information is available at http://www.vusion.com Email: info@vusion.com Copyright 2009 Vusion, Inc and Orbis Associates. All rights reserved. Please do not copy or reproduce with- out permission from Vusion, Inc. Vusion Overview Copyright 2009 Vusion Inc.

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