2. IPCMEDIA/TIMEINC
• Time INC company formerly known as IPC Media, produces various types of magazines which the
vast majority of them fall under the category of being ‘Niche’ meaning that they only appeal to a
specific audience rather than a wider one. The company features over 30 magazines, the majority
revolving around homes such as ‘25 Beautiful Homes’, ‘Amateur Gardening’, ‘Beautiful Kitchens’
and ‘Country Homes & Interiors’.
• The main primary audience for this company would be aimed at women ranging from the ages of
20-45 as the magazines they produce are magazines such as ‘Woman Weekly’, ‘Instyle UK’, ‘Look’
and ‘Marie Claire UK’ which are all magazines that appeal to the female audience.
• The second primary audience for this company would be aimed at middle-aged men ranging from
the ages of 24-50 as the company also produces magazines such as ‘Cycle Sport’, ‘Cycling Active’,
‘Golf Monthly’, and ‘International Boat Industry’.
• The brand image for this company is aimed at middle upper class and upper-class socialites.
• There are social networking platforms which are Twitter and LinkedIN where you are able to
Follow Time INC.UK.
3. BBCMAGAZINES/IMMEDIATE MEDIA CO
• Immediate Media CO also known as BBC Magazines produces various types of magazines which
produce mainstream magazines meaning that they appeal to a wider audience. The company
features magazines such as ‘Girl Talk’, ‘Mister Maker’, ‘Made for Mums’, ‘Knit Today’ and ‘Top
Gear’.
• The main primary audience for this company is females ranging from the ages of 21-50+, this is
evident as they produce magazines mainly based on motherhood to knitting which are all
magazines primarily appealing to females.
• The second primary audience for this company is young children of both genders this is evident as
they feature ‘Mister Makers’, ‘Lego Chima’, ‘CBEEBIES Magazine’, ‘Girl Talk’, ‘Match of the Day’,
‘Top of the Pops’ and ‘Horrible Histories’.
• The brand image for this magazine is aimed at people who fall under the social class of C1, people
who may receive low income.
4. Bauer Media
• Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing
Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as
well as online, TV and radio stations, they include brands such as Closer Magazine, Grazia, 4Music
and Kiss.
• Considering the wide range the primary target audience for this institutional company would
presumably be a female audience ranging from the ages of 24-45 as they include a mass of
female orientated magazines such as “Mother&Baby”, “Closer”, “Heat”, “Grazia” and “Garden
Answers”. However the secondary target audience would most likely be both genders of female
and male all ranging from the ages of 16-23 as Bauer are also the faces and masterminds behind
the most familiar brands such as 4Music, Box and Kiss.
• Bauer’s brand image is people who fall under the class of C1 to C2.
