Cosmo me launch


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Cosmo me launch

  1. 1. ITP PUBLISHING GROUP TO LAUNCH MIDDLE EAST EDITION OF COSMOPOLITAN The 62nd edition of the world’s best-selling women’s magazine, Cosmopolitan, is set to launch in the Middle East in March 2011.ITP, the Middle Easts leading consumer and business magazine publisher, todayannounced the launch of Cosmopolitan Middle East. The magazine will join ITP’s growingportfolio of market-leading womens titles which include Harper’s Bazaar, VIVA, LOfficiel,Ahlan!, Grazia and Shape.The best-selling magazine in its category, Cosmopolitan has 61 international editions, mostrecently launching in Mongolia. The magazine is published in 32 languages and isdistributed in over 100 countries, making it one of the most dynamic brands worldwide.Cosmopolitan Middle East will be aimed at a young, female audience offering its readersinformation on every aspect of their lives from fashion and beauty, to relationships andromance, the latest on women’s health and well-being as well as what’s happening in popculture and entertainment. The magazine’s engaging, upbeat and informative tone willresonate with the young women of the region.“The Middle East has one of the youngest populations in the world so introducing a localedition of the world’s best-selling magazines for young women seems an obvious decision.Cosmopolitan is a colossal brand and we are looking forward to launching and developing itin this region― said Walid Akawi, CEO of ITP.Published by Hearst Magazines International, the Cosmopolitan brand was first founded in1886 in the United States and re-imagined in 1965 by legendary editor Helen Gurley Brown,becoming the powerhouse in women’s magazines it is today. In the 1970’s it began reachingthe women of the world with its first international editions in the UK, Australia, Brazil andFrance.“We are pleased to be launching Cosmopolitan Middle East and believe it will resonate wellwith young women in the region,― said Duncan Edwards, president & CEO of HearstMagazines International. “As we have had success with ITP Consumer on the Middle Eastedition of Harper’s Bazaar and Esquire, we know that they are truly a best-in-classpublishing partner.―Cosmopolitan Middle East will be published in English-language with an initial print run of15,000 copies and will be circulated across the GCC and Lebanon, available at all majorretail outlets. The Middle East will be the 62nd edition of Cosmopolitan and the 3rd Hearsttitle that ITP has brought to the region.About ITP Publishing GroupITP publishes more magazines serving the Middle East’s consumer and business marketsthan any other company. The group’s activities include magazine publishing, internetventures and online publishing, contract and corporate publishing and event management. 1 of 2
  2. 2. About Hearst Magazines InternationalHearst Magazines International publishes 155 editions of 23 magazine brands fordistribution in more than 100 countries. Major titles include powerful brand equities likeCosmopolitan, CosmoGIRL!, Esquire, Good Housekeeping, Harpers BAZAAR, PopularMechanics, Redbook and Seventeen. Hearst Magazines, a division of Hearst Corporation( ), is one of the worlds largest publishers of monthly magazines with a totalof 14 U.S. titles. In Great Britain, a wholly owned subsidiary, The National MagazineCompany Limited, publishes 20 magazines.About Cosmopolitan.Cosmopolitan ( is the best-selling young womens magazine in theU.S., a bible for fun, fearless females that reaches more than 18 million readers a month.Cosmopolitan delivers the latest news on men and love, fashion and beauty, womens healthand self-improvement, and entertainment. Readers can also interact with the brand on thedigital front, with Cosmopolitan mobile ( In addition to its U.S. flagship,Cosmopolitan publishes 61 editions around the world. Hearst Magazines, a unit of HearstCorporation ( and one of the world’s largest publishers of monthlymagazines, with nearly 200 editions around the world, including 14 U.S. titles and 20magazines in the United Kingdom, published through its wholly owned subsidiary, TheNational Magazine Company Limited. Hearst Magazines is a leading publisher of monthlymagazines in the U.S. in terms of total circulation (ABC June 2010) and reaches 73 millionadults (Spring 2010 MRI).ADVERTISING.For advertising opportunities with Cosmopolitan Middle East, please contact GroupCommercial Director, ITP Consumer, Vidhya Thiagarajan on + 971 4 444 3747 /vidhya@itp.comFor more information on Cosmopolitan Middle East editorial, please contact GroupPublishing Director, ITP Consumer, Alia Fawad on + 971 4 444 3249 / alia.fawad@itp.com 2 of 2