2. GENR
E
The music genre that my
artist supports is
Alternative R&B, artists
similar to this is Jhene
Aiko, Sza, Frank Ocean.
TARGET
AUDIENC
E
The Target Audience
that my music artist will
appeal to is females and
males ranging from 16-
23 years of age .
RECORD
LABEL
The Record Label that my music
artist would be signed to is Island
Records as the record
predominantly appeals to artists
whom fall under the category of
Alternative R&B. I also think that
this record label is ideal in sporting
new artists.
ALBUM
SYNOPSIS
ALBUM NAME:
‘SURREAL’ – Songs:
1. Therapeutic ft Childish Gam
2. Juice
3. Only you ft Jessie Ware
3. Brief Biography
Monique Kappiah, known as ‘Mulan’ is an 19 year old Alternative R&B singer who grew up in the
centre of
East London. Before she hit the TV Screens and was partying on stage for Wireless and Itunes
Festivals she was always at Shoreditch Box Park where under the cool summers and crisp
winters she would be getting the crowd excited for her new set.
Before this though, Mulan attended SFX where she studied Media, English and Photography,
however her love for music always shone throughout her which was seemingly evident as
Miguel’s PR found her at a gig and used his connections to sign her up for Island Records.
Mulan’s ideologies follow “Creativity and Individuality of youth being key”
Promotion of Artist
Promotion of my artist will include features with upcoming alternative R&B artists such as
Childish Gambino, Jhene Aiko and Tink, as well as the usual promotions through festivals
and magazines.
