it is a small presentation on Rashtriya Cemical & Fertilizer which give a small insight and data regarding the cmpany and how it works in the rural part of india.

1. Team Members
Amey Naik (8 9 )
V ikrant Naik (9 1 )
Niraj Patel (9 3 )
Rashtriya Chemicals & Fertilizers

2. About RCF
• RCF is a Public Sector Undertaking established in 1978.
• RCF Comes under Ministry of Chemicals and Fertilizers, Government
of India.
• It is one of the leading producers of fertilizers.
• Manufactures: Urea and Complex fertilizers (NPK) along with a wide
range of Industrial Chemicals.
• 4th largest Urea manufacturer in India.
• Government of India holds 75% of the share capital of the
Company.
• Manufacturing Unit: Thal & Trombay (Mumbai) spread across 1762
acres (including township)

3. Causes of Low
Productivity
• Traditional methods of Cultivation:
• Traditional methods of cultivation like manual
ploughing, two crop pattern and old system of irrigation
• Insufficient irrigation facilities:
• Indian agriculture is mainly dependent on rain
• Only 40% of the agricultural land has permanent
irrigation facility.
• Problems of soil:
• Indian soil has many problems like soil erosion, water
logging, nitrogen deficiency and swamps.

4. Causes of Low
Productivity
• Problems of pests and diseases of crops:
• Plant diseases like rust and smut and rats, insects and
pests destroy large portion of crops.
• Small size of farms
• Land holdings in India are of very small size. Average
size of holding is 2.3 hectare and 70% of the holdings
are even less than 2 hectares.
• Due to these small holdings, mechanised cultivation is
difficult. Implements and irrigation facilities are not
properly utilized.

5. Product
Nitrogenious
fertilizer
• Urea
P&K
Fertilizer
• Complex Fertilizer
• DAP, MOP, Complexes
Specialty
Nutrients
• Bio Fertilizer, Micro nutrients
• Water soluble Fertilizer
Industrial
chemicals
• Used in various industry like
pharmaceutical, Drugs, Dyes, etc
64
22
01
13
Sales (%)

6. Brands
Microla BiolaUjwala
Sufala Sujala

7. RCF Reach
Primary Market Secondary Market
Market Share

8. Promotional Activity
Training on integrated pests management
Kisan Suvidha Kendra

9. Promotional Activity
Mobile Soil Testing VanFarmers Training Program

10. Promotional Activity

11. RCF Sheti Patrika

12. Digital Presence
“RCF Kisan Manch” Android App

13. Digital Presence
Facebook Page For Guidance

14. Conclusion

15. Achievements
• The major achievements are as follows:
• 30% increase in fertilizer use.
• 60% increase in crop yield.
• 25% increase fruit plantation area.

16. References
• http://www.rcfltd.com/index.php/en/products/fertilizers
• http://www.economicsdiscussion.net/agriculture/causes-of-
the-low-productivity-of-agriculture-in-india/2264
• http://www.rcfltd.com/index.php/en/kisan-
manch/shetipatrika
• http://www.rcfltd.com/index.php/en/products/product-
literature/7186-product-literature