Tcl corporate presentation 2015 campus 08-02-2016 for det

1. Serving Society Through Science

2. Serving Society Through Science
We provide
Living Industrial Farm Essentials

3. Serving Society Through Science
Established in 1939
In 1939 the company, established it’s inorganic
chemical business at Mithapur.
It was the first Soda Ash manufacturing facility in
India.
Later, to ensure sufficiency in food production, TCL
set up a fertilizer complex at Babrala.

4. Serving Society Through Science
Our Growth Catalysts – 1992 to 2012
1993
1994
1997
2003
2004
2005
2006
India’s first
Green Soda Ash
Company
(Waste to
Cement)
Babrala Plant
commissioned in
record 36 months.
Babrala becomes first
dual fuel plant.
Sets world standard
for energy efficiency.
Tata Salt Ranked No 1
Food Brand in Brand
Equity Survey.
Sets up Innovation
Center, Pune.
Acquires HLCL
Haldia
IMACID, Morocco
2002 Project Manthan Launched for
Operational Excellence
Acquires Brunner
Mond, UK.
Magadi Soda Co. ,
Kenya

5. Serving Society Through Science
2008 2009
2011
2012
Acquires GCIP to
become worlds 2nd
largest Soda Ash
Manufacturer
Acquires stake in Joil,
Singapore for Jatropha
Seeds Research
Tata Swach Launched
TCL acquires majority stake in Rallis
Project ADAPT Launched to counter downturn
Launched Double Fortified (Iron + Iodine)
& Flavoritz Flavoured Salts
Natronx,
Air Sorbents JV
Salt Capacity
Expansion,
Mithapur
Launch of LaVita,
Tata Swach Variant
2010
Launch of
I-Shakti Dals
Rallis acquires Metahelix Life Sciences (Seeds)
Brunner Mond, UK acquires British Salt
TCL Rebrands subsidiaries across continents
Our Growth Catalysts – 1992 to 2012

6. Serving Society Through Science
Tata Chemicals North America
IMACID,
Morroco
Tata Chemicals Magadi, Kenya
Tata Chemicals Europe, British
Salt, UK
Tata Chemicals Limited
Rallis India Limited
Metahelix Life Sciences
JOIL, Singapore
Tata Chemicals South Africa
Tata Chemicals group at a glance

7. Serving Society Through Science
iving EssentialsL

8. Serving Society Through Science
Living Essentials Journey
1983 – Launch
of TATA Salt
2006 - Launch
of i-Shakti
cooking soda
2010 – Launch
of i-Shakti
Dals
2009 –
Launch of
TATA
Swach
2011-12
Launch of
Flavoritz Salt
2007 -
Launch of
TATA Salt
Lite
2012– Launch of
TATA Salt Plus
TATA Salt Reach –
7.5 Cr Households
TATA Swach Reach –
12L Households
Pulses Reach –
45,000 outlets
From producer of bulk
salt…
… To market leader in chosen consumer
categories with strong brands

9. Serving Society Through Science
Tata Salt: Delivering trust
Tata Salt Market share- 57.8%
(National branded segment)
Reaching 7 cr households
Market Share of TCL Salt Franchise: 26.7%
(Overall) and 68.2% (National Branded)
Retail Presence – 12.4 lakh stores
Brand Equity Index – 7.3
Salt Franchise Volumes – 9.6 Lakh mt.
Tata Salt Volumes – 7.9 Lakh mt

10. Serving Society Through Science
Tata Salt: Consistently amongst top ten brands in India

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Pulses: Strong brand awareness
With small budgets, the Brand has generated a
buzz with the target consumers
16%
49%
Top of Mind Awareness
Spontaneous Awareness

12. Serving Society Through Science
ndustrial EssentialsI

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1939 –
Established
1944 – Soda
Ash
Production
begins
1952-64– Soda Ash
Capacity expansion from
100 to 400 MT/day 1993 –
Cement plant
commissioned
1943– Production
of chemicals such
as liquid chlorine
begins
2005-08 –
Geographic
Expansion
1949 – Production
of sodium
bicarbonate begins
4th Largest Producer of
Sodium Bicarbonate
2nd Largest Producer of
Soda Ash
From single domestic soda
ash facility…
… To world’s 2nd largest soda ash
producer with global footprint
Industrial Essentials Journey

14. Serving Society Through Science
Morocco
UK
India
Kenya
Manufacturing locations
& auxiliary facilities
South Africa
US
• Large
natural trona
resources
• Supplies
soda ash to
all markets
• Lake with
natural trona,
Self
replenishing
• Own railway
line and port
terminals
• Large
underground Salt
deposits
• Lowest carbon
foot print in Soda
Ash in the EU
• Largest and
most integrated
inorganic
complex in
India
• Zero fresh
water intake for
manufacturing
• Effluent and
waste
converted to
Cement
Global Footprint

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Chemical Plants
Mithapur: Integrated & complex
plant, known for pioneering spirit
North America: Globally cost competitive
Europe: Focus on sodium bicarb Kenya: Access to natural soda ash reserves

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Number 2 in Soda Ash (MT millions) Number 4 in Bicarbonate (000 MT)
• Second largest soda ash manufacturer in the
world
• 5.1 million MTPA
• 65% from Natural Sources
• Fourth largest bicarbonate manufacturer in
the world
• Market leader in India and UK
• JV partner with C&D in USA
2.5
3.2
1.3
2.12.32.5
1.41.9
5.5
2.8
4.4
Steritamak
Ciech
SHaihua
Nirma
+SVM
2.7
OCI
FMC
TCL
5.1
Solvay
8.0
Synthetic
Natural
100110
196212
510
770
C&D
Solvay
Sisecam
Ciech
TCL
Yihua
Group
Global Leadership

17. Serving Society Through Science
arm EssentialsI

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1957 – Entered
agri sector through
TATA-Fison Pvt.
Ltd.
1994–
Fertilizer plant
at Babrala was
set up
1960s – A
Leading
producer of
pesticides
2010– Expansion
into seeds and
biotechnology2004– Launch
of specialty
fertilizers 2011– Launch of
customized fertilizers
2009– Rallis
becomes a
subsidiary of TCL
From supplier of
pesticides …
… To provider of technology driven
integrated farming solutions
Farm Essentials Journey

19. Serving Society Through Science
TCL: Haldia, West Bengal
NPK, SSP, DAP
TCL: Babrala, Uttar Pradesh
Urea fertilizers
Rallis: Ankleshwar,
Gujarat
Fungicides
Rallis: Lote,
Maharashtra
Insecticides
Rallis: Dahej, Gujarat
Herbicides
Rallis: Akola,
Maharashtra
Formulations
Source: TCL Corporate Presentation & “Rallis Intro Booklet”
Manufacturing operations spread across India

20. Serving Society Through Science
 Tata Paras Brand celebrated 25 years of glorious existence
in 2011
 Wide range of Crop Nutrition Products - Covers bulk,
specialty and organic nutrients
 Babrala plant is the most energy efficient urea plant in
India; 4% market share by capacity
 Haldia plant making phosphates is highly dependent on
imports for feedstock
 Backward integration with JV stake in IMACID, Morocco for
manufacture/ supply of phosphoric acid
 Going forward, Haldia plant moving from production of DAP
to margin accretive complexes such as NPK 10, 12 & 20
 Increasing volumes on traded bulk (e.g. DAP imports) -
Trading margins thin, but help with additional profits,
improved brand equity and higher sale of non-bulk such as
specialty, seed & pesticides
Farm Essentials: Fertilizers

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Fertilizers: TKS- A unique Rural Retail model
• Hub and spoke model.
• Franchised retail outlet and solution
provider –catering 20-30 villages
• The centres are in turn serviced by
BHAs and HUBs
Enable and empower the farmer in
creating more value for farm produce
by-
i. providing information on new
and improved agronomic
practices
ii. Facilitating better and more
efficient use of agricultural inputs
Agronomist and
farm advisors to
advice on crops
and farming
issues
Provides generic as
well as TCL brands
of fertilisers,
Specialty fertilisers,
Seeds, pesticides
Farm implements
Training: In nutrient
and pest
management
Soil and water
testing
Contract farming
Seed production
Application
services
Advisory
services
Farmer
membership
(individual &
group)
Accident
insurance to
members
Farmer meets
Crop seminars
Expert advice RelationshipServicesInputs
More than
850 TKS
7 states
20,000
villages
1.3 Million
Farmers
Structure Advantages

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“Paras” brand
Brand has Enabled Successful Extension
of Business into Trading
3.1
4.1
3.1
2.1
1.0
4.0 3.8
2.0
1.3 1.3
Paras IFFCO CFCL NFL Sriram
FY2013 FY2014
Strong Connect with Distributors and Farmers Through Regular Grassroots Promotion
Brand Premium of
₹ 200 – 800 per MT
in P&K products
Wide-spread Acceptability Among the
Farming Community
Leading Brand Equity – North
Leading Brand Equity – East
3.1
3.4
1.1
0.2
1.3
2.5
3.2
1.7
2.2
1.2
2.5
2.5
FY2013 FY2014
Expansion in South and West is
ongoing and a Team and distribution
setup is in place to sell imported bulk
fertilizers in these area
Fertilizers: Paras, a strong brand with deep farmer connect

23. Serving Society Through Science
Rallis Innovation & Chemistry Hub
(RICH), Bengaluru
International operations contribute one-third of Rallis’ revenues
Leveraging RKK Connect
✓ Mission: To enhance value for farmers by providing Agri solutions and
chemistry led business
✓ RKK – 1 Million live customers
✓ Non-pesticide Portfolio (NPP) growing to 34% share
✓ Commercialization of new contract manufacturing products at Dahej
Creating brands & Product Launches
Farm Essentials – Rallis
162 years serving farmers and agriculture in India

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 Rallis holds 80.5%, balance holding by three promoters, executive
directors in Metahelix Board
 Mission: to develop high performance seeds and technology traits
that enables farmers to harvest a profitable crop and earn superior
returns
 Seed production facilities: ~3,000 contract growers; seed
processing plant & warehouse at Hyderabad; Bio-mass cob drying
facility of 1,800 MT/year capacity
 Dhaanya Seeds: 1,000 distributors mainly in paddy, maize, & pearl
millet areas
 Has taken rice & maize products Internationally with registrations;
Institutional clients include Monsanto, TCL, Rallis, Coromandel, etc.
State of Art Bio-technology Laboratory
Transgenic Containment Green House
At Bengaluru
Breeding stations & test network
Breeding stations
Testing network
✓Strong Research & Development Program
✓ Crop genetics, molecular markers and biotech trait development
✓ First Indian Company to have proprietary Bt trait; Cry1C in Bt Cotton
✓ Portfolio of important crops, such as Rice, Maize, Cotton, Millet,
Tomato, Okra, Pepper
Farm Essentials - Metahelix

25. Serving Society Through Science
Innovation Center &
Nutritional Solutions

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Technology Streams at the Innovation Center
2
3
4
5
6
1
35
Formulations
(Industrials)
Formulations
(Wellness/Health)
Biomass
Based
Composites
Hydrogen
Fuel Cell
Biomass
Based
Chemicals
Formulations
(Crop & Soil)
1
Centre of Excellence
in Nano-Biotechnology

27. Serving Society Through Science
 Since inception, Innovation Centre (IC) has played a pivotal role in incubating three of TCL’s relatively
nascent product lines: Water Purifiers (WaPu), Food Ingredients and Nano-Formulations respectively
 Recently, an Incubation Cell has been developed under IC for testing of new business models/ disruptive
technologies
 IC also providing case to case support to execute projects with TCL business units and Tata Group
companies such as Rallis, TGBL, Tata Coffee, Tata Power and Tata Steel
Innovation Center – New facility launched in Pune in 2014

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Nutritional Solutions
* Concept Design & Basic Engg. initiated; will help with
regulatory approvals
Key Milestones
 Focus on general well being & digestive health segment including prebiotics, fibers & plant
derivatives
 In FY 14-15, nutra product line was successfully launched with revenue of Rs. 2 Cr, production of
250 MT of liquid FOS and building from scratch, an Indian market for 55% proof, liquid FOS
 Next major milestone is to debot to 1000 TPA and then to 5,000 TPA in 2 years time of FOS and
GOS products

29. Serving Society Through Science
Sustainability, CSR & Recognitions

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Sustainability at the core
Fresh Water Green CoverLand –
Solid Waste
Employees
Community
(Safety, Health &
Livelihood)
EmissionsEffluent Energy &
Climate
Change
Eco Region
& Biodiversity
Concerns
Environment : Carbon, water, energy & waste
• Product Stewardship -
Lifecycle Management
• Chemical Hazards & Risks
Our
Businesses
Sustainability Governance
TCL weaves Sustainability into each Business by making strategic
choices.
People
Product
Mining
Impacts

31. Serving Society Through Science
Tata Chemicals Society for Rural Development
Established in 1980 in Mithapur
Initial focus was on welfare and relief.
In 1991, focus changed to “Integrated Sustainable Regional Development”
In 1992, TCSRD activated in Babrala
In 2005, TCSRD activated in Haldia
Recognized as a leading corporate NGO
Today TCSRD’s work revolves around:

32. Serving Society Through Science
Awards and Recognition (select few)
Reader’s Digest Pegasus CSR
Award 2008 – Gold
TCL
Greentech Environment
Gold Award
Haldia
FAI Best Production Performance–
SSP and Environment Protection
Haldia
Sword of Honour in OHS Management
Systems from British Safety Council
CNAB
Excellence in Safety' and
'Environmental Protection‘
TCL
Fair Business Practices
Award
TCL
2006-07
2008-09
Top Fertiliser
Company
TCL
2009-10
India Corporate Social
Responsibility Award
TCL
2011-122012-132013-14
Environment Sustainability
5 star rating
CNAB
2005-06
IMC Ramakrishna Bajaj
National Quality award
TCL
2007-082006-07
2009-10
"ICC" award for Excellence in Management
of Safety, Health and Environment
TCL
2010-11
NSCI's 'Suraksha Puraskar
Babrala
2014-15

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Diploma Engineer Trainee
2016

34. Serving Society Through Science
Our belief & the philosophy behind it…..
• We’re not recruiting Trainees…we’re recruiting our Future leaders
• Fresh blood in the organisation
• High energy inflows
• Innovative force

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Production facilities
Tata Chemicals Limited, Mithapur, Gujarat, India
 Installed capacity of 917,700 tons per annum (TPA).
 Produces equal volumes of light and dense soda ash (34% of country’s total manufacturing
capacity)
 Produces 500,000 TPA of cement and 70,000 TPA of sodium bicarbonate.
 One of the largest integrated salt works and inorganic chemicals in the Indian subcontinent
 Salt capacity expansion under implementation to boost capacity by 180,000 tons

36. Serving Society Through Science
Production Facility
Tata Chemicals Limited, Babrala, Uttar Pradesh, India
 Urea fertilizer manufacturing facility located near Delhi.
 Rated capacity of 864,000 TPA.
 Capacity expansion to 1.2 Mn TPA after debottlenecking.
 Dual feedstock facility most efficient in India with energy consumption levels of 5.17
Gcal/ton.

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Production Facility
 Phosphatic fertilizer manufacturing facility acquired from Hindustan Lever in 2003, located
near Kolkata.
 Production capacity of 835,000 TPA (DAP, NPK, and SSP combined).
Tata Chemicals Limited, Haldia, West Bengal, India

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Production Facility – Nutra Business
• Office inauguration –
Sep 2013
• Commercial production
– April 2014
• Site located a Kiloy
village, Sriperumbudur
Taluka, Tamil Nadu, 41
Kms from Chennai
International airport on
Chennai – Bengaluru
highway
• Total Site Area = 7300m2
• Built Up Area = 4000m2
• Additional adjoining plot
for expansion = 11300m2

39. Serving Society Through Science
Diploma Engineer Trainee Programme Structure
Campus
Recruitment
Induction
(Corporate)
Induction (Site)
Projects and
Plant Exposure
(Months 2 to 6)
Half yearly
Review
Projects & Plan
Exposure
( Months 6 to 12)
Final Review
On successful
completion, absorption
as “Junior
Officer”

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 Project Guide through out the trainee period
 Review meetings with Mentors
 Interaction with leadership team
 Involve yourself in New Initiatives – first step towards management
education
 Be a part of the Tata Group
 Have exponential learning and Fun
Key Features of Year long training ….

41. Serving Society Through Science
Exponential Learning and fun..

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 Oorja
 Fun in Township
 Fun in Hostel in various committees
 Learning through
 On the job training
 Interaction with the “achievers” and “creators”
 Exposure to AMT (Achievement Motivation Training)
 TBEM (Tata Business Excellence Model) Level 1
 SAP training
 Advance Excel Training
 Need based Functional training

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FUN – HOSTEL & TOWNSHIP
BABRALA

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A beautiful Township

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Promoting Young Internal Talents
Knowledge Fair @ Babrala
Interaction with Senior Leadership

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Swatch Babrala Abhiyaan
Spiritual Wellness
BABRALA PREMIER LEAGUE

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FUN – HOSTEL & TOWNSHIP
MITHAPUR

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SPIRIT OF HOSTELITES

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SPIRIT OF HOSTELITES

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FUN – HOSTEL & TOWNSHIP
HALDIA

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51
Sports Day Celebration ….

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Class C 52
Celebrations of the year

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53
Celebrations of the year ….contd.

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Class C 54
Celebrations of the year ….contd.

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FUN @ Nutra Plant

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1. Promotion of Homestead Herbal Gardens (HHG) to restore the culture of maintaining
herbal and kitchen gardens
2. Prevention and Elimination of Malnutrition (PEOM) to reduce the ill effects of malnutrition
in the identified villages
3. Youth Employability Scheme (YES) to promote employability skills among youths
4. Integrated Child Enhancement (ICE) to provide complementary education and intervention
for children development.
CSR activities carried out by site

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Compensation and Benefits

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Diploma Engineer Trainee Compensation
 Medical Benefit -
 On Site : Free medical care is provided for all employees at the
Company hospitals at Mithapur & Babrala
 Non-Sites : Medical-Domiciliary Medical Coverage per annum
Self – Rs. 8000/- pa
 Accommodation –
 During the Training Period :
On Sites( Mithapur/Babrala/Haldia) - Hostel Accommodation on
twin-sharing basis is Provided
 Leave –
Leave During Training
Sick Leave 15
Casual Leave 12

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Diploma Engineer Compensation (Learning Incentive)
 Learning Incentive of 2 months of basic will be paid based
on the project reviews.
 If the trainee does not complete one full year with the
company , he /she will not be eligible for Learning incentive

60. Serving Society Through Science
Diploma Engineer Trainee Remuneration Proposal
Components On Campus On Absorption Remarks
Basic 8000 8500
Site Township Allowance 1600 3200
Conveyance 1600 1600
Other Pay 4250 6600
Monthly 15450 21175
Annualised (A) 185400 254100
LTA 8000 8500
Performance Linked Variable Pay
(Learning Incentive in the first year)
16000 20400
Annuals(B) 24000 28900
Provident Fund(per annum) 11520 12240
*SuperAnnuation (per annum)
(15% of Basic)
Applicable on
absorption
15300 Option to encash this
as monthly
component
Gratuity (per annum) 4618 4906
Retirals (C) 16138 32446
CTC (A+B+C) 225538 300146

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Selection Process

62. Serving Society Through Science
Eligibility Guideline
 60% and above in 10th and 12th standard
 60% and above in engineering till last semester
 60% and above @ time of joining in Diploma
 No Backlogs
 Online test : Function Ability Test and Aptitude Test
 Personal Interviews
Process

63. Serving Society Through Science
All the best ….

64. Serving Society Through Science
Thank You